no product, no problem how to market before you have a product by elle shelley
TRANSCRIPT
Slide 1
No Product, No ProblemHow to market before you have a product
Elle Shelley@ElleShelley
Worlds 1st Co-Created Car
Worlds 1st Co-Created Military Vehicle
Video: First Printhttp://bit.ly/YM14vm
5
Worlds 1st 3D-Printed Car
Our approach & capabilities
A Startup Story
Our approach & capabilities
The Problem is
you dont know what the problem is!
Our approach & capabilities
Enter The Commercialization Process
Selling what YOU can make
to
Making what you KNOW you can sell
Lets Flip the Switch
Commercialization Goal -- Speed
Step 1: Proof of Concept: Can we make it? By the end of this phase for each product, we will have a working physical prototype that we can show real people.
Step 2: Proof of Performance: Can we sell it? By the end of this phase for each product we will have found product/market fit, which will define the BIG three: 1. Product, including features 2. Pricing, validated by pre-sales 3. Market, understanding the unique value propositions
Step 3: Grow and Scale: Rinse, Repeat and Reap the Profits
The proof is in the Process
Commercialization Tools
CROWDSOURCINGCO-CREATIONCROWDFUNDINGREMUNERATIONDIRECT DIGITAL MANUFACTURINGPROTOTYPE
Step 1: Proof of Concept: Can we make it? By the end of this phase for each product, we will have a working physical prototype that we can show real people.
The proof is in the Process
DIRECT DIGITAL MANUFACTURINGPROTOTYPING
CO-CREATION
Step 2: Proof of Performance: Can we sell it? By the end of this phase for each product we will have found product/market fit, which will define the BIG three: 1. Product, including features 2. Pricing, validated by pre-sales 3. Market, understanding the unique value propositions
The proof is in the Process
CROWDSOURCINGCROWDFUNDINGREMUNERATION
Step 3: Grow and Scale: Rinse, Repeat and Reap the Profits
The proof is in the Process