nmu development plan - rthkrthk9.rthk.hk/about/board_of_advisors/pdf/app_20120810... ·...
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NMU Development Plan the next small steps
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rthk.hk overview • 280,000 Visits daily • 3.8 m average daily Pageviews (18% from apps) • 550,000 Media access daily (34% from apps) • 320,000 live streamings daily (60% from apps) • 30% overseas vs 70% local
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Apps and sharing tools • Facebook pages / Youtube • Mobile Apps ( close to 1m total dowloads ) • Social Media sharing tools
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Web vs Mobile Apps access......
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Growth of mobile streamings......
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other features......
• PODCAST Station • e-Newsletters • “Thematic” Program pages ...etc.
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RTHK New Media Roadmap
Broadcast Media
Connected Media
Participatory Media
for management retreat 2012
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for management retreat 2012
RTHK Broadcast Media
• One to Many
• via Broadcast Airwaves • via web
• Mostly one-way communication
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• Anytime, Anywhere, Any Device
• All content available for Timeshift
and mostly multiple platforms
• via Internet and Social Media
RTHK Connected Media
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• all characters of Connected Media
• plus Social Discovery
• able to transform Audiences into Creators
• Crossing of all networks
RTHK Participatory Media
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NMU missions:• be communicative to users 24/7.
• empowerment of User-Generated-Programming and Validation of Information received.
• enhancement of Social Discovery for Viral Marketing and Brand promotion of RTHK.
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Technical Enabling:• Cloud Computing ( migration of rthk.hk from a
server based structure to Cloud )
• Multi-bitrates media encoding ( Multiple video resolutions and kbps for audio to distribute to all IP-connected device )
• APS Re-engineering ( the automation of RTHK's Special web projects; prepare for integration with the MAM, TV's traffic system, and Radio's Digital Playout System )
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UX Enhancement:
• Mobile Apps development ( App Strategy, Content fitting and management )
• Styling and Navigation ( NM Style guide, Positioning and Brand Identity )
• Search Engine Optimization ( usability enhancement; guideline for content indexing and metadata management )
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R&D / Marketing:• Webtrends Management ( monitoring of RTHK's
internet activities to strategize NM development and move to new KPIs )
• R&D for media technology ( keep a few steps ahead
of consumer technology - Connected TV, Social Radio/TV, Multi-screen UX, etc. )
• Viral Marketing & Promotion ( production of viral
videos for on-air/online promotions, brand IDs, viral campaigns )
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New project sample: RTHK Memories:
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Thank you!!