Emily Thomas

MastheadThe mast head is spread out across both of the pages in large font. ‘USA got the love’ this portrays that Florence has a lot of support from her fans in America. It also represents her song, ‘you got the love’ which was a big hit. ‘Got the love’ is in bold, italics which makes it stand out more over than ‘USA’.

Main ImageThe main image is of Florence from Florence and the machine. She is sat on a box with a red and white throw over it. Because she has her arm rested on her knee which is propped up, it creates a sensual look to the image and also the use of direct address add to this.

House StyleThe house style for NME is usually the colours black and red which is consistent throughout the magazine. This creates a formal, sophisticated look to the magazine which will grab reader’s attention from a variety of different audiences.

Target AudienceThe target audience would be mainly teenage girls aged 16 and over however her sensual pose will attract males as well. The article is about her abusing herself, ‘so why is Florence welsh lying on her floor attacking herself?’ This will attract the target audience as many people will be able to relate to her story.

ColourThe colours used are red, black and white. We associate the colour red with lust which shows that Florence is a symbol of lust and love. The black connotates death and danger which associate with the article however white is associated with peace which could foreshadow the fact the article has a good outcome.

Design BalanceThe design balance is informal as the main article is placed on the right hand side of the page with the main image on the left which allows the reader to know what the article is about. The image is much bigger than the article which puts more focus on the image than the actual article.

Design Principle The design principle which is being used is the Guttenberg’s design principle. In the primary optical area is Florence which enables the reader to immediately establish what the article is about. In the strong fallow area in the masthead ‘you got the love’ this is associated with Florence’s’ song which again helps the reader establish what the article is about. In the terminal area is the article itself which is where the reader will look last.