nitin final

CHAPTER 1 INTRODUCTION

CHAPTER-1INTRODUCTIONINTRODUCTION

1.1. Overview of the Indian mobike industry

The Indian two-wheeler industry is dominated by three players, Bajaj, Hero Motor Corp and TVS Suzuki, who account for 80 percent of the total two-wheeler market. The other players including Kinetic Engineering, LML and others account for the remaining 20 percent of the market. The industry can be divided into three broad segments: Scooters, motorcycles and mopeds. In the scooters segment Bajaj is the market leader, Hero Motor Corp is the market leader in the motorcycles segment and in the segment of mopeds, TVS controls the major chunk of the market.

Indian automobile market, be it the two-wheeler segment, the three-wheeler segment or the car segment, is yet to come to a stage where all the models are developed indigenously. For years now, Indian companies have been dependent on their foreign joint venture partners or collaborators to provide them with the technical know-how. This trend too is in for a change. Leading the pack in this arena is Bajaj, which has been Successful at designing models in-house. Bajaj's Safire and Spirit have been able to bag the scooter of the year award for 2003 and 2004 respectively. In fact, its Spirit was adjudged the "Indigenous product design of the year" for the year 2000. The recently launched Pulsar from the Bajaj stable is yet another home-grown product, albeit in tandem with Japanese design house, Tokyo R&D. Bajaj has been laying increased emphasis on its R&D so as to be able to launch new products to tap the markets at all possible price points. Other companies too are adapting the strategy of designing and developing products indigenously. TVS's Victor is yet another development in this direction and this indigenously built model has been a success in the markets.

Overview of Auto Mobile Industry in India

A two-wheeler is used as a personal/family vehicle or a goods carrier in the developing countries, whereas it is confined to sports/racing (heavy motorcycles) or short distance shopping (mopeds) in developed countries.

The world two-wheeler market is dominated by Japan. Japanese manufacturers account for around 65% of the total two-wheeler production in the world. However, production within Japan has been declining due to lower domestic demand and shift in manufacturing base outside the country. Japan is also the world's largest exporter of two-wheelers in the world controlling around 75% of the world trade. Its major markets are China, USA and Europe. The table below shows the production and sales figures of motorcycles and scooters in Japan during the past decade More than 50% of the production in Japan is exported out of the country. This scenario contrasts directly with the Indian scenario. In India, only about 2% of the production in FY99 was exported

The Asian continent is the largest user of two-wheelers in the world. This is due to poor road infrastructure and low per capita income, restrictive policy on car industry.

The technology for two-wheelers is not as well developed as for car industry. This is due to oligopoly between top five players in the segment, compared to thirty manufacturers in the car industry.

1.2profile of the orgnaization

1.2.3: COMPANYS VISION AND VALUES

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India.

In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.

Vision

The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

Mission

Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

1.2.4 Product of Hero MotoCorps

Hero MotoCorp offers wide range of two wheeler products that include motorcycles and scooters, and has set the industry standards across all the market segments.PRODUCT PROFILE OF HERO MOTOR CORP

Karizma ZMR

Karizma

Xtreme Sports

Xtreme

Hunk

Impulse

Achiever

Ignitor

Glamour Programmed FI

Glamour

Super Splendor

Passion XPRO

Passion PRO

Passion PRO TR

Splendor iSmart

Splendor PRO Classic

Splendor PRO

Splendor+

HF Deluxe ECO

HF Deluxe

HF Dawn

Maestro

PleasureKARIZMA ZMR

TypeAir cooled, 4- stroke single cylinder OHC, Fuel Injection, Oil Cooler

Displacement223 cc

Max. Power14.9 kW (20 BHP) @ 8000 rpm

Max. Torque19.7 N m @ 6500 rpm

Max. Speed129 kmph

Fuel MeteringFI, Fuel Injection

XTREME SPORTS

TypeAir Cooled, 4 - Stroke Single Cylinder OHC

Displacement149.2 cc

Max. Power11.64 KW (15.6 BHP) @ 8500 rpm

Max. Torque13.50 NM @ 7000 rpm

Bore x Stroke57.3 x 57.8 mm

CarburettorCV Type with Carburetor Controlled Variable Ignition

Compression Ratio10 : 1

StartingSelf start / Kick start

HUNK

TypeAir cooled, 4 - stroke single cylinder


Max. Power10.6 kW (14.4 Ps) @ 8500rpm

Max. Torque12.80 N - m @ 6500 rpm

Acceleration0-60 kmph in 5 sec

Compression Ratio9.1 : 1

StartingSelf Start / Kick Start

IgnitionAMI - Advanced Microprocessor Ignition System

Oil Capacity1.2 Litres

IMPULSE

TypeAir cooled, 4- stroke single cylinder OHC


Max. Power9.7 kW (13.2 Ps) @ 7500 rpm

Max. Torque13.4 N-m @ 5000 rpm

StartingSelf start

IgnitionD.C - CDI Ignition system

ACHIEVER

TypeAir-cooled, 4-stroke single cylinder OHC


Max. Power10 kW (13.4 BHP) @ 8000 RPM

Max. Torque12.80 Nm @ 5000 RPM



StartingKick start / Self start

IgnitionAdvanced Microprocessor Ignition System (AMI)

IGNITOR

TypeAir cooled, 4 - stroke single cylinder OHC


Max. Power8.2 kW ( 11.1 Ps ) @ 8000 rpm

Max. Torque11 N-m @ 5000 rpm


CarburettorCV Type

Compression Ratio9.2 :1


IgnitionDigital CDI

Air FiltrationViscous, Paper Pleated Type

GLAMOUR

TypeAir cooled, 4-stroke single cylinder OHC


Max. Power6.72 KW (9.1 Ps) @ 7000 RPM

Max. Torque10.35 N-m @ 4000 RPM



StartingSelf start / Kick start

IgnitionAMI - Advanced Microprocessor Ignition System

Oil GradeSAE 10W 30 SJ Grade

SUPER SPLENDOR



Max. Power6.72 KW (9.12 Ps) @ 7000 rpm

Max. Torque10.35 Nm @ 4000 rpm

Max. Speed90 Kmph

Bore x Stroke52.4 X 57.8 mm


StartingKick Start / Self Start

IgnitionAdvanced micro processor ignition (AMI) system

PASSION XPRO



Max. Power6.4 kW (8.7 Ps) @ 7500 rpm


Bore x Stroke50.0 mm x 55.6 mm

CarburettorSide Draft Variable Venturi (Piston)

StartingKick Start / Electric Start

IgnitionFull Transisterised Ignition System

SPLENDOR iSMART

TypeAir Cooled, 4 - Stroke Single Cylinder OHC

Displacement97.2 cc

Max. Power6.15 KW (8.36 Ps) @ 8000 rpm

Max. Torque0.82 Kg-m (8.05 N-m) @ 5000 rpm

Compression Ratio9.9:1


IgnitionDC - Digital CDI

MAESTRO

TypeAir cooled, 4 - stroke single cylinder OHC, Self Start

Displacement109 cc

Max. Power6.0 kW ( 8.2 Ps ) @ 7500 rpm


IgnitionCDI System

Board of director

1.2.5 Organization Structure

INTRODUCTION

There is a fine line between making a customer see red and tickling them pink and often enough its drawn in shades of gray. It shows the relevance of using colours in an advertising message. Have we ever analyzed why in ads of condoms there are soothing colours are used like blue pink etc. And why in advertisements of cold drinks colours like deep red deep blue are used. Their must bee reasoning behind it. What we dont know is that lots of brains are used in deciding in a colour.

A lasting colour impression accounts for a major part of the acceptance or rejection of an brand. The colour consultants have charted out the entire range of emotional reaction associated with colours. Colour is an essential and leading contributor to a successful brand identity logo is a tangible representation of what accompany stands for .the importance of logo can be evaluated form a fact that Oglivy and Mather which is in a process of developing a logo for a major telecom major is trying to choose between bright purple that suggests an aggressive and dynamic stance for the company or aquamarine blue that signals a friendlier position for the brand .Can any one imagine coke ads without colour red or and message of Pepsi without a background of blue. The colour orange echoes the philophosphy of being fresh simple and straightforward and incase of colour Barista colour orange is an indication of the joy of coffee with an element of warmth. While colour may not be an asset that cane leveraged and measured but it should be given its due share of importance .one thing is of sure if used whit due diligence it can help in making a message remember for a longer time.

PAGE - 2 -

nitin final

Documents