A Proposal to Enhance theEarning Potential of Narikorava

Womenat Ashakulam

The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination

There has been discrimination of Narikuravas since ancient times.

On 1996, a social-welfare organization named Narikurava Seva Sangam was formed in order to educate Narikurava children and facilitate them to lead a settled life.

In May 2008, the creation of a Welfare Board for the Narikuravas headed by the Backward Classes Minister was authorized by the State Government.

Narikurava – a Brief Introduction

ANSEP – Asha Kulam Narikurava Skill Enhancement Project is a community service initiative by NFSC and Artserv in the year 2009.

To Enhance their Design Skills and Workmanship

To help them Manage Production and Marketing To help them Market in Retail Stores To expose them to other form of crafts other than jewellery making

About ANSEP

There are about 150 women, out of the population of 300

Most women make beaded chains, anklets & ear rings and sell in and around Vizhupuram, Pondichery, Melmalaiyanur, Salem, Erode and in Pallavaram, Chennai

They are guided and organized into groups by the SHG, Govt of Tamil Nadu and BWDA an NGO

They are divided in to 5 groups of 20 members each Each member contribute from Rs. 60 to 110/- and

deposit it in bank Depending on the need, a person borrows money from

that fund and repay with interest They also avail loan from the bank There is a system in place and women are highly

interested in learning new designs and producing new types of jewellery

They have a fair knowledge of the material sourcing.

Current Scenario

Level 1 – Level one will be divided in to four phases and carried for 6 months, starting from June.

Level 2 – Training in other forms of Crafts like making bags, sandals, arte facts etc.,

Project design

Phases

Sourcing Designers – JunePrimary – Design InstitutionsSecondary – Colleges / IndividualsTraining – Work Management

Phase I

Phase II

JulyDesign Training & Sourcing Materials

Phases

AugustProductionMarketing InitiativesExhibition & P.R

Phase III

Phase IV

September OnwardsRetial Tie-ups

Transportation Workshop Cost Material Cost Exhibition Cost Packaging Cost (name tag)

Project Cost

Existing Designs

Anklets

Existing Designs

Chains

Chains

Reference Designs

Anklets

Reference Designs

Chains and sets

Reference Designs

Chains

Reference Designs

Bracelets

Chains with pendants

Reference Designs

Hip Belts

Reference Designs

Some Variety of BeadsCeramic Beads

Glass Beads

Some Variety of Beads

Fancy Glass BeadsMix Beads

Some Variety of Beads

Natural Wooden Beads

                                                                                                                                       

Silver Foil Beads

Some Variety of Beads

Bone Beads

                                                                                                                                       

Resin Beads

Some Variety of Beads

Horn Beads

                                                                                                                                       

Big Hole Beads

Some contemporary Designs

Natural Wooden Beads

                                                                                                                                       

                                                                                                                                       

Silver Foil Beads

Prospective Plans

To market through retail stores and Platform Vendors in the cityShow Stoppers at Fashion Shows of the design institutionsShow Stoppers at the various Fashion Shows in the cityBeauty Pageants

Other Crafts

Cell phone pouches

Thank You