Nine Obstacles to a Successful

By Brian Bamberger Managing Partner, Pharma Acumen

Ideas are easy.

Implementation is hard.- Guy Kawasaki

1Lack

of Planning

1Lack

of Planning

Lack of planning often results in failure to capture the “product voice.”

Without the right voice, your product won’t speak to the right market.

2

PoorResource Allocation

2

PoorResource Allocation

Pre-launch activities that will help sell your product need adequate funding.

3Emotional

Attachment

Emotions shouldn’t be the deciding factor in business planning, especially when

they conflict with market research and other critical data.

4

InadequateConsumer Education

Your product launch should educate consumers so that people understand

why they need your product, not just that they need it.

5Meager

Marketing Budget

If you’ve allocated too little for marketing, no one will know your product exists.

6

InsufficientMarket Research

Without quality market research such as beta users, competitive intelligence,

and outside evaluations, expect your launch to backfire.

7Bad

Timing

Your market research, as well as trusted advisors, should shed insight on the best

time to launch.

8

PricingFaux Pas

Avoid pricing extremes and consider commissioning a trade-off analysis to

obtain pricing feedback.

9Failure

to Seek Outside Input

Seeking outside input can help you avoid costly mistakes.

By Brian Bamberger Managing Partner, Pharma Acumen

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