How to use Linkedin even when you hate selling!

THE 9 BIGGEST MISTAKES BUSINESSES MAKE WITH LINKEDINOur Exclusive Report

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE2

The Social Media Challenges for Rainmakers, new and established businesses

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE3

The Biggest Social Media Trap of All and How You Can Avoid it

and Develop collaborative relations

Avoiding the Traps

Boost Your Connections with the Largest Business Social Media Site in

the world

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE4

IntroductionLinkedin is easily one of the most overlooked of the social networking sites until now by businesses.

If you get it right it could be one of the most cost effective networking tools within your organisationSo many businesses make crucial marketing mistakes when using Linkedin.

This social networking platform isn’t about accruing lots of friends or fans or ‘likes’ anymoreIt’s about demonstrating your level of expertise in the field that you specialise in and getting in front of prospective clients.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE5

IntroductionLinkedIn is the largest professional network in the world, designed to let you connect with other business professionals and build a network of these people.

This gives you the ideal platform to establish yourself as an expert in your field.

You can use it to find strong Joint Venture (JV) partners and even use it to gain even more knowledge about your niche.

But there’s a lot more to networking on LinkedIn the right way than just creating a profile and hoping for the best. Don’t be one of these people. Here are some of the more glaringly obvious mistakes so many businesses make when using LinkedIn.

Mistake 1.

Unfocused Profile

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE7

Un Focused or Bland ProfileAre you aware of the 3 minute elevation pitch?Well you’ve created your LinkedIn account, the first thing you’re asked to do is to create your profile. This should only take you a few minutes, as LinkedIn has made it very easy to just fill in the blank spaces. Unfortunately, if you fill in all the blanks, your profile will end up looking suspiciously like a CV. The vast majority of people go ahead and fill these blank spaces.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE8

What clients want to see

What they don’t realise is that potential clients don’t need to see the entire list of companies you’ve worked for in the past. They don’t want to scroll through endless job descriptions you’ve had as you worked your way up to where you are now. Instead, consider focusing your profile to suit what a prospective client wants to see. Focus on what specific problems you’re able to help solve. Of course, if some of your previous job roles do contain these elements, it is a good idea to refer to those job descriptions as actual benefits.

Un-optimised and Bland Profile

Mistake 2.

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Head over to the first page of people

search on your LinkedIn account and type in your

own keywords. You should see a list of results for people who match those

keywords, terms or phrases

After reading mistake 1, you could be mistaken for thinking your entire profile needs to focus solely on attracting new customers or attracting new business networks. There’s nothing wrong with this, but you still need to be sure you take advantage of the various applications and features LinkedIn offers you. The words you use to describe what you can do for customers and what you can offer future JV partners are important, but you also need to remember that LinkedIn gives you the ability to optimise your profile. A well-optimised profile should contain keywords that future customers will search for in order to find people within your industry or niche.

Un-optimised and Bland Profile

A Tip

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be honest about your experience

with your products or services and

they’re visitors are likely to leave you a

glowing recommendation

that others will view positively

Just like with Google, you want your LinkedIn search results to show on the front page wherever possible. Look closely at how those highly-ranked people have achieved this and then tweak your own profile accordingly.

Remember, you still have to strike a balance between focusing on your target audience and appealing to those search results, so take your time.

Un-optimised and Bland Profile

A Tip

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE12

Oh! and you really should consider presenting a photo on your profile

When someone reads your summary, they want to know “what's in it for me”

NOT USING LINKEDIN NEW FEATURES

Mistake 3.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE14

NOT USING LINKEDIN NEW FEATURESLinkedIn constantly adds new features and applications designed to make navigating around the massive social networking site easier for users. Many of these also make it easier for people to connect with you in return. If you hope to succeed on LinkedIn, you will need to familiarise yourself with these applications and use them to your advantage.

These include: The ‘publications’ feature lets you include links to your articles, sales pages or individual web pages right on your profile. You can include anchor text in these links to help your optimization efforts. Third-party recommendations about your business, products or services.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE15

NOT USING LINKEDIN NEW FEATURESAdd Certifications to show prospects your areas of expertise, training and ability. The InMaps feature to show you precisely how your network of connections actually come together

The Signals feature is like a timeline that shows your connections’ latest updates. Link your Twitter account so that tweets get posted to your LinkedIn updates.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE16

NOT USING LINKEDIN NEW FEATURESSlideShare lets you share visual presentations and videos with people viewing your profile. The Creative Portfolio Display application lets you show off your portfolio of work right on your profile. LinkedIn Groups allows you to join or begin your own group that is focused on your own industry or niche.

Not using the endorsement features

There are so many applications and features available that you should work out the best way to try and use them wherever possible. This will help to make your profile engaging.

Mistake 4.

Not asking for Recommendations or giving endorsements

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE18

Try out the newENDORSEMENT

SYSTEM

IT GETS YOU INFRONT OF YOUR

CONNECTIONS CONNECTIONS

Many LinkedIn users have garnered recommendations from other people who have used their services or products in the past. These recommendations act as real testimonials, which show visitors to your profile that other real people are happy when working with you. Unfortunately, there aren’t many LinkedIn users who will automatically rush to your profile to leave a recommendation just to surprise you. You will need to ask for a recommendation from the people within your network.

Not asking for Recommendations or giving endorsements

A Tip

Mistake 5.

Assuming People will just come to you

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You need to be proactive about engaging with other people. Remember to update status messages regularly and take the time to comment on other people’s updates or messages.

Assuming People will just come to you

Be Proactive

Create new content and distribute this for others to see. This keeps your name fresh in people’s minds, but also helps to circulate fresh content for you. Make use of introductions. If one of your connections knows someone that you want to know, engage in an introduction. A free LinkedIn account only allows you five introductions per profile, so use them wisely

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE21

Head over to the Q&A boards and see if there

are any questions you

can answer that will help to prove your expertise

within your niche.

Give people you want to connect with a good reason

A Tip

Tell them what benefits you offer if they accept

Mistake 6.

NOT JOINING THE RIGHT GROUP

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NOT JOINING THE RIGHT GROUP

"

Look at groups that focus on your industry and also provide you with up-to-date information from other experts so that you can continue to expand your area of expertise.

You’ll also be associating yourself with other people who are considered authorities in their fields, but not necessarily competitors.

1, 2 or 3 day workshops

In-house or on site

Look for groups your prospects belong to and join those. Be a helpful member of the group and remember to participate in conversations, answer questions and respond to comments.

Mistake 7.

Not creating your own Linkedin Group

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Not creating your own Linkedin Group

Creating your own group is one of the easiest ways to attract the right people to you. Having your own group means you can create your own community of followers who you know already want to hear what you have to say. The messages you send out or the announcements you make or the content you post will be actually heard. Think of your own group as being your very own platform that lets you provide helpful, thoughtful, insightful advice. It lets you build trust with your followers.

As the technologies of

the 21st century evolve and mature, we

become the beneficiaries of

exciting approaches for

real time networking

experiences.

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE26

Don’t just create your group and sit back believing people will automatically come to you. Think about ways to provide a benefit for what the people in your target audience really want.

Offer something that represents real value to entice them to join and then constantly over-deliver plenty of benefits for enticing them to stay

Mistake 8.

Not capturing contact information

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Not capturing contact information

People join groups, follow people, or show an interest in all sorts of things all the time. However, you’re only allowed to follow up to 50 groups at a time on LinkedIn. If your followers decide they’d rather follow a different group than yours, they’ll drop yours in favor of another. Don’t make the mistake of losing that potential contact forever. Instead, consider adding some ways to capture their regular email address for future contact.

Mistake 9.

Thinking you don’t need Linkedin

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE30

Thinking you don’t need Linkedin

What do 200 millionProfessionals know

That you don’t?

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE31

8 reasons why 225 million are networking

225 Million people can’t be wrong

1

You can promote yourself as a professional

2

You have the ability to

connect with hiring

managers

3

You have an opportunity to connect with

top influencers

4

Establish new contacts from

related industries or

new industries.

6

You can research for

your next job, business start-up or

project

5

Create the opportunity to

introduce a product line to

different groups

7

Create new business

development opportunities

8

8

Here are

reasons

04/08/2023 AVPTGLOBAL SOCIAL MEDIA CHALLENGES FOR RAINMAKERS – HOW TO USE LINKEDIN EVEN WHEN YOU HATE SELLING BY DIANE SHAWE32

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About theauthor

M.Ed, mIoD, IEBE, IEEE, MVTF

AVPTGLOBAL is a Globally Accredited Academy provider of over 390 Soft Skills courses using a cutting edge online Learning Management system to supply fluid transferable and live curriculum supported by qualified Virtual Tutor Facilitators both in the virtual and traditional learning environment. Our courses are designed to allow students to study whilst on the move attaining evidence and proof that full competence has been reached through our online “Educational Passport”

Founder & CEO of AVPT

@expresscourses@expressonlinecourses

Diane Shawe

About Kensington, Chelsea and Westminster Enterprising Women’s Club

Kensington, Chelsea & Westminster Business Club

Enterprising Women are proud to announce that we are launching a new business club in Kensington,

Chelsea Westminster in March 2014. If you have a business in the area, please register to find out the latest information about joining us at this exciting event.Host, Diane Shawe, kindly welcomes all women to come along and be a part of something unique!"We are living in exciting times with lots of changes and opportunity. Applying crucial relationship building tactics and maintaining those relations is a skill. To gain consistency in business failure to persist and be responsive does not help to manage expectations, so I hope that this group will be more than support and entertainment. I will strive to make sure that our club is effective, constructive and dynamic."

Click to JoinOur Mission

Kensington, Chelsea & Westminster Business Club is about you. We will draw on the expertise of existing clubs around the country, but look forward to evolving the Club to meet the needs of its members, whether you have decades or months of experience and whatever sector your business is in. Women make an important contribution to business in the region and to the region’s economic future and having a community in which this can be celebrated and nurtured will further strengthen this contribution.Diane Shawe

Thank youM.Ed, mIoD, IEBE, IEEE, MVTF

Founder & CEO of AVPT

@expresscourses@expressonlinecourses

Diane Shawe

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2014 in amazon£6.99

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