NIGHT WEAR & LINGERIE

LIGHT UP YOUR NIGHT

• Lingerie and nightwear are very specialized product. Innerwear is largely regarded as functional wear. For a considerable time, women & men did not associate fashion with innerwear. Today of course this attitude has changed. They are more aware of different styles of lingerie that are available and their choices have been influenced by global fashion.

MARKET SIZE• Overall market size – Rs 1,191,300 Lacs.• CAGR - 15.8% (in last 4 year)• Constitute 5.1% of total apparel market.• It constitute 15.8% of the overall women apparel

market in India.• In terms of volume lingerie accounts for 9.4% of

overall apparel market.

Percentage in VOLUME of total innerwear

MENwomen

48%

52%

percentage of total sale of innerwear( in terms of value of sale)

MENWOMEN

44%

66%

These pie-chart clearly indicates about higher Average Selling price of female lingerie than Male. In all ASP ranges from Rs37/piece to Rs 1,029/pieces in Indian lingerie market.

MARKET SEGMENTATION The lingerie market in India can be divided into five

segments based on the price points at which they sell in the market.

• SUPER PREMIUM• PREMIUM• MID MARKET• ECONOMY• LOW MARKET

% MARKET SHARE OF SEGMENTED MARKET

% MARKET SHARE

SUPER PREMIUMPREMIUMMID MARKETECONOMYLOW

BRAND POWER• Famous brands in Premium and Super

Premium:-

BRANDs in Economy & Mid Segment

BRANDs in low Segment

PREFFERED FABRIC :-• LYERA• SATIN• NET & HOSIERY• VISCOSE• COTTON

CONSUMER TRENDS:-

Key factors influencing the choice of customers are as follow:-

• Comfort level• Price• Brand• Durability

Most preferred size – 90cm & 85 cm

Most preferred color – • White• Pink• Black• Peach

Active response of customers toward nightwear and lingerie can be attributed to:-

• Emerging high income middleclass family• Increased disposable income • Open market and availability of choice • Customer-oriented fashion research • Advent of international brand • Different source of information & customer

awareness• Changing attitude of women and men• Bold advertisement and Fashion shows

“INDIAN WOMEN NOW PREFER TO TALK ABOUT THEIR INNERWEAR TO PEOPLE WHO CAN HELP OFFER THEM THE PRODUCTS THEY ARE LOOKING FOR……..”

PRO. AMARTYA SEN

(IN ARGUMANTATIVE INDIA)

CHALLENGES :-

• Less communicative customer.• Highly fragmented sector.• Highly un-organized sector.• Inefficient supply chain and sales channel.• Un-explored rural ,semi urban India.• Product enhancement

future

• High annual growth rate promises bright future of this industry.

• Gross value can touch the peak of Rs 42,000,000 lacs in 2014.

• Conducive environment can play a vital role through which this sector alone can provide job to nearly 45,000 people by 2014-15.

• Expected growth rate is 20% by 2020.

ANY QUERY

THANKS