lingerie presentation
DESCRIPTION
lingerie presentationTRANSCRIPT
Lingerie Industry
• India holds immense growth potential for the lingerie industry.
• which is evident from the entry of large international brands in the Indian market in the last few years.
• Indian lingerie market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.
• In addition, growing income levels of Indians and their changing lifestyles has rechristened lingerie from just an undergarment to a fashion clothing item, at least in the urban centres.
Lingerie Market Growth
2012 2011 2010 2009 20080
500
1000
1500
2000
2500
3000
3500
4000
TYPES OF BRA
• Full support bras
Shelf bras
Training bras
TYPES OF BRA• Nursing or Maternity bras
Push-up bras
Strapless bras
TYPES OF BRA
T-shirt bras
Convertible bras
Padded bras
PRODUCT LAUNCH
BRAND NAME
Tim Tim
TAGLINE
Feel the feather
LOGO
T
4 P’s
• PRODUCT
• PRICE
• PLACE
• PROMOTION
PACKAGING
STP
• SEGMENTATION
• TARGETING
• POSITIONING