Nicole Bouthot 9019 Ashton Pointe Boulevard | Fort Wayne, IN 46819

Cell 260.579.1845 | Email kbx_gal@yahoo.com

PROFESSIONAL PROFILE

Marketing Professional with over nine years’ experience within engineering and pharmaceutical environments

Proven record in managing product launches that have increased brand awareness and sales

Achievement in directing the launch of nine product lines with total annual revenue of over $10 million

SKILLS

Mastery of MS Office (Word, Excel, Outlook, Project, PowerPoint, and SharePoint®)

Customer Relationship Management software (Goldmine and Microsoft CRM)

Exceptional presentation, public speaking, and verbal and written communication skills

Strong project management and critical-thinking skills that were crucial in meeting product launch dates successfully

RELEVANT WORK EXPERIENCE Franklin Electric Co., Inc. (pump and motor manufacturer), January 2011 – October 2016 Segment Marketing Manager, May 2014 – October 2016 Market Research Analyst, May 2013 – May 2014 Product Marketing Specialist, January 2011 – May 2013

Managed all segment marketing functions with budget of $700K, including brand management, product launch, advertising, marketing collateral, and an additional $730K for trade show events

Coordinated and assisted in the strategic planning, creation and distribution of all professional communications including press releases, e-communications, and social media marketing. Within two years this resulted in an increase in company presence in the marketplace by 30%

Executed the advertisement creation strategy that assisted in minimizing tight deadlines, involved appropriate stakeholders, improved messaging and brand consistency

Developed and implemented marketing and media communications plan for nine products launches that successfully improved communications between the company and its distribution chain by 30%

Formulated a creative strategy and set direction for a wide variety of marketing channels that increased company exposure in the industry by 40%, including increasing advertising by 75% in the industry’s number one publication

Managed relationship with internal design department for creation of print and digital materials, interactive sales tools, mail campaigns and event invitations

Website administration for the official North America Water Systems, Solar Systems, and Engineered Products websites including online content, product information, product materials, and calendar of events

Designed, coordinated, developed and launched a SharePoint® website utilized by the sales, marketing, customer relations and executive team that increased visibility of the cleanwater segment by 15%

Collaborated with portfolio management team in regards to continuous improvement initiatives and worked closely with other business divisions to ensure business objectives were met

Provided assistance with technical training seminars through the FranklinTECH program and oversaw the development of seminar material

Nicole Bouthot 260.579.1845

Developed and implemented a competitor analysis strategy that tracked and documented data concerning competitors including products, pricing, tradeshow attendance, open houses and other marketing initiatives

Spearheaded tradeshow improvement project that consisted of analyzing all existing tradeshows for all segments and determined which events provided the most potential for the company. Reduced tradeshow expenditures by 11%

Developed and implemented process for approving recommended tradeshows; designed templates for tradeshow kickoff meeting, pre-show guide, post-show reporting, and statistical analysis of ROI

Oversaw relationships with print, translation, promotional, media, tradeshow and lead system vendors

Managed inventory levels for all professional print collateral (over 1,000 pieces) and spearheaded an inventory obsolescence plan that resulted in a yearly saving of $12K for literature storage

AnazaoHealth Corporation (compounding pharmacy), June 2004 – December 2009 Sales & Marketing Specialist, February 2007 – December 2009 Operations Specialist, January 2006 – February 2007 Accounts Payable Specialist, June 2004 – January 2006

Conducted three years of customer surveys for three business divisions. Compiled numerical and statistical data and created comprehensive PowerPoint presentations that were reviewed by the Leadership team. The results of the detailed analysis were used in making business plans and goals for the upcoming fiscal year

Composed Standard Operating Procedures (SOP’s) for Customer Service, Pain Pharmacy and Nuclear Pharmacy departments which are used for training new employees on daily tasks. Pain Pharmacy SOP’s were also used as backup in interactions between AnazaoHealth and the Florida Board of Pharmacy, DEA, and FDA

Additional Business Skills includes Customer service, clerical duties and accounting duties such as: accounts payables; accounts receivables; commission and expense report processing; cash handling and deposit accounting; providing quotes; preparing proposals, bids, and contracts; daily, weekly and monthly end closing and balancing reconciliations; filing; order entry; development, launch, and implementation of proprietary software upgrade; inventorying of audit reports; troubleshooting and problem-solving; market research; and updating and maintaining customer relationship management database

EDUCATION Ivy Tech Community College, 2013: Technical Certification, Industrial Technology (Dean’s List) University of Phoenix, 2009: Bachelor of Arts, Business Marketing (with Honors) Vibrant Life Resources, 2001: Certification, Massage Therapy International Business College, 1995: Associate’s Degree, Retail Management