NICKELODEONPresentation by Emily Levine and

Allison Tangry

Brief History

• 1979-Birth of Nickelodeon• 1960’s-Nick at Night • 1984-“you can’t do that on Television” first

break through hit• 1986-Double Dare aired for the first time • 1989-Nick Jr

Continued

• 1990-Nickelodeon Magazine • 1991-Nicktoons- finally a fully developed

brand • John Kricfalusi - “Ren Hoek & Stimpy in the Big

House Blues”• Arlene Klasky and Gabor Csupo - “Rugrats” • Jim Jenkins – “Doug”

Continued

• 1992-SNICK (Saturday Night Nick) • 1994-“AAAHH! Real Monsters”• 2002-became #1 rated broadcast for kids ages • Green Slime – First Licensed Project

Old Logos

Commercial

• Mime 1979-1980

• Pinwheel 1980 -1981

• Silver Ball 1981-1984

New Logo

• 1984-Designed by Tom Corey and Scott Nash• Cheerfulness, happiness, youthfulness• PMS 21 – complete recognition

Rebranding• Cyma Zarghami, president of Nick and

MTV Networks’ Kids and Family Group said, “In asking ourselves if everything could live under the splat, we decided that the splat was dated; It just couldn’t be done in a streamlined way.”

Rules

• Balloon extra bold for logo only• No stroke• Only white• Horizontal• Always followed by trademark or registered• Cannot be abbreviated

Current Logo

• 2009-Created by Eric Zim• Unify brand

Ideologies of Nickelodeon

• “We against Them”• Multicultural, different genres, not gender

specific• “An exclusive club kids could join”• Keep the name• Be fun

Bibliography• "Brands of the World™." Brands of the World™. Web. 21 Sept. 2011. <http://www.brandsoftheworld.com>

• Diec, Alvin. "2009 October | Branding Blog | Thoughts From A Brand Identity House | Matchstic." Atlanta Branding Agency, Brand Identity, Brand Strategy | Matchstic. Matchblog, 2 Oct. 2009. Web. 21 Sept. 2011.

<http://matchstic.com/blog/>.

• Dorr, Sheri, and Laurie Kellhier. "Nickelodeon Logo Logic." Nickelodeon Logo Logic. Web. 21 Sept. 2011.

• Hendershot, Heather. Nickelodeon Nation: the History, Politics, and Economics of America's Only TV Channel for Kids. New York, N.Y: New York UP, 2004. Print.

• Nickelodeon (1982). RetroJunk. Musicradio77. Web. 20 Sept. 2011. <http://www.retrojunk.com/details_commercial/>.

• "Nickelodeon - Logopedia, the Logo and Branding Site." Logopedia. Web. 22 Sept. 2011. <http://logos.wikia.com/wiki/Nickelodeon>.

• "Nickelodeon." Wikipedia, the Free Encyclopedia. Wikipedia, 11 Sept. 2011. Web. 22 Sept. 2011. <http://en.wikipedia.org/wiki/Nickelodeon_(TV_channel)>.