NICKELODEONPresentation by Emily Levine and
Allison Tangry
Brief History
• 1979-Birth of Nickelodeon• 1960’s-Nick at Night • 1984-“you can’t do that on Television” first
break through hit• 1986-Double Dare aired for the first time • 1989-Nick Jr
Continued
• 1990-Nickelodeon Magazine • 1991-Nicktoons- finally a fully developed
brand • John Kricfalusi - “Ren Hoek & Stimpy in the Big
House Blues”• Arlene Klasky and Gabor Csupo - “Rugrats” • Jim Jenkins – “Doug”
Continued
• 1992-SNICK (Saturday Night Nick) • 1994-“AAAHH! Real Monsters”• 2002-became #1 rated broadcast for kids ages • Green Slime – First Licensed Project
Old Logos
Commercial
• Mime 1979-1980
• Pinwheel 1980 -1981
• Silver Ball 1981-1984
New Logo
• 1984-Designed by Tom Corey and Scott Nash• Cheerfulness, happiness, youthfulness• PMS 21 – complete recognition
Rebranding• Cyma Zarghami, president of Nick and
MTV Networks’ Kids and Family Group said, “In asking ourselves if everything could live under the splat, we decided that the splat was dated; It just couldn’t be done in a streamlined way.”
Rules
• Balloon extra bold for logo only• No stroke• Only white• Horizontal• Always followed by trademark or registered• Cannot be abbreviated
Current Logo
• 2009-Created by Eric Zim• Unify brand
Ideologies of Nickelodeon
• “We against Them”• Multicultural, different genres, not gender
specific• “An exclusive club kids could join”• Keep the name• Be fun
Bibliography• "Brands of the World™." Brands of the World™. Web. 21 Sept. 2011. <http://www.brandsoftheworld.com>
• Diec, Alvin. "2009 October | Branding Blog | Thoughts From A Brand Identity House | Matchstic." Atlanta Branding Agency, Brand Identity, Brand Strategy | Matchstic. Matchblog, 2 Oct. 2009. Web. 21 Sept. 2011.
<http://matchstic.com/blog/>.
• Dorr, Sheri, and Laurie Kellhier. "Nickelodeon Logo Logic." Nickelodeon Logo Logic. Web. 21 Sept. 2011.
• Hendershot, Heather. Nickelodeon Nation: the History, Politics, and Economics of America's Only TV Channel for Kids. New York, N.Y: New York UP, 2004. Print.
• Nickelodeon (1982). RetroJunk. Musicradio77. Web. 20 Sept. 2011. <http://www.retrojunk.com/details_commercial/>.
• "Nickelodeon - Logopedia, the Logo and Branding Site." Logopedia. Web. 22 Sept. 2011. <http://logos.wikia.com/wiki/Nickelodeon>.
• "Nickelodeon." Wikipedia, the Free Encyclopedia. Wikipedia, 11 Sept. 2011. Web. 22 Sept. 2011. <http://en.wikipedia.org/wiki/Nickelodeon_(TV_channel)>.