Nickelback

By Brock Edwards

PCUL 2F00

Background Information

• The band formed in 1995 in Hanna, Alberta

• In 1999 they were signed by EMI and Roadrunner Records

• In 2001 they had their first hit “How you remind me” which reached #2 on the Billboard 200

• Their first album to go platinum was “Silver Side Up” in 2001

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Background Information cont’d

• Between 2001 and the present they have produced 5 albums

• The band has had all but its first album go platinum in Canada • All but one album has gone platinum in multiple

countries.

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Band Members

• Chad Kroeger • Lead guitarist and lead vocalist• “The face of Nickelback”

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Band Members

• Ryan Peake• Keyboardist and backup vocalist

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Band Members

• Mike Kroeger• Bassist• Brother of Chad Kroeger

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Band Members

• Daniel Adair• Drummer• Before Nickelback he worked with 3 Doors Down

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Major Websites About Nickeback

• Nickelback.com• Their official website

• Nickelbackfanclub.com• Official fan club website• Fans can purchase a standard package ($35) or

a premium package ($80)

• Roadrunnerrecords.com/artists/nickelback• Their record label

Nickelback.com

• The bands official website

• Is operated by the bands IT team

• The website focuses on reporting news about the tour they are currently on

• There is also an area to listen to some of the bands more popular songs

Nickelbackfanclub.com

• The bands official fan site which is run by the Nickelback team

• Offers pre-sale tickets to members

• Has a similar design to the bands official website

Impactlive.ca

Roadrunnerrecords.com/artists/nickelback

• The Canadian record label for Nickelback

• Provides press releases about the bands major activities

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Nickelback’s Social Networking Sites

• Facebook.com/nickelback• Over 18M likes

• Twitter.com/nickelback• Over 630K followers

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Nickelback’s Social Networking Sites

• Myspace.com/nickelback• Almost 1.2M people connected with them

• Nickelbacktv on youtube.com• About 620K subscribers • 385M video views

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Nickelback’s Social Networking

• Almost all of Nickelback’s websites are not run by the band members but are run through their record labels

• The account the band members are most active on is Twitter

• They would be considered infrequent “posters” on social media compared to the amount most bands are posting now

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Nickelback’s Audience

• Nickelback has been noted to write songs that can be relatable to experiences in other peoples lives• Their first song “How you Remind me” caught

on due to its relatability

• They have gained international appeal as seen through their platinum albums worldwide

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Content Nickelback shares

• Nickelback uses their websites to provide information regarding their touring and new music for the most part

• They usually don’t post personal information on their social media and websites

• They do offer contests to win merchandise and concert experiences

Thank you for Viewing

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