RIHANNA

COMM 2F00 M6.2

JAMIE WORBOYS

Who’s Rihanna?

Robin Rihanna Fenty (AKA Rihanna) is a young 25 year old female (Hip-hop/ R&B/ Reggae) artist originally from St. Michael, Barbados.

She is an international superstar that is not only involved in the music industry but the fashion industry as well.

What else?

While being signed to Def Jam Records, she has released more than 8 albums since 2006 and has been featured in several more popular songs.

She now resides in L.A. and is the only female artist and youngest soloist (within the past decade) to chart 10 #1’s on the Hot 100.

Her online presence …Rihanna uses the ubiquitous social media websites and advancement of technology to her advantage as she is an active user in many online communities. Her presence in the online world reflects how she efficiently uses technology to share her thoughts, promote her work, and connect with fans. She is effortlessly using technology as daily marketing and public relation tools. These online platforms build stronger fan communities by minimizing the distance between Rihanna, her fans, and others. Rihanna uses several online spaces including: her official website, Facebook, Twitter, Instagram, MySpace, and more.

www.rihannanow.com

offers visitors a unique layout that is visually appealing primarily follows her other social media and online spaces updated frequently (but her biography only goes until 2011) Includes links to: tour dates, lyrics, press

Facebook updated frequently but not personally managed by Rihanna

herself over 85 million likes Includes links to: upcoming events, music videos via

Vevo.com, albums via iTunes.com

Twitter: @Rihanna

34 million followers 8000+ tweets retweets fan pages, other

artists, and fans

Instagram: @badgalriri

I’d like to note this is the only social media platform I personally follow her from

11.8 million followers actively posts several pics

(2000+)

MySpace Lyrics

MerchandiseAZ Lyrics

Metro Lyrics

Lyrics Mode Official: www.bravadousa.com www.rihanna.fanfire.com Unofficial: Several websites … Rihanna even sued one of them.Check it out here.

Ways to Listen Online

www.itunes.com www.youtube.com

www.last.fm www.jango.com

www.grooveshark.com www.8track.com www.musicmp3.ru www.soundcloud.com

Fan Communities OnlineThe online communities that exist around Rihanna are extensive as she has blown up into an international star. Her fans are dedicated, loyal audiences that admire her active use of social media platforms and online spaces.

These digital services effortlessly connect Rihanna to her fans in a more personal way than ever before. Platforms such as Twitter, Instagram, and Facebook provide mainstream artists like Rihanna the opportunity to reach their entire fan base on a global scale.

These online communities, especially Twitter and Instagram, are maintained daily as Rihanna is known for her extensive and unique use of these platforms.

5 Social Media Tips

1. FIND YOUR AUDIENCE

2. POST MEANINGFUL, SHARABLE CONTENT

3. ENGAGE CURRENT FANS

4. CONTINUE THE SOCIAL PUSH IRL

5. POST CONSISTENTLY

Find your Audience

Rihanna has clearly found her unique audience that is passionate about her work as she has acquired millions of followers on different social media websites.

Post Meaningful, Sharable Content

Although Rihanna uses social media to promote herself and her music career, she also mentions and shows support for other artists (and sponsors).

She retweets fans, tags people, and reposts pictures that rapidly spread across online communities and fan bases.

Engage your Current FansRihanna engages her passionate fans by using various platforms as creative marketing and public relation tools.

She provides fans with the latest updates, opinions, and fashion through these platforms in an appealing way.

Although she is an active social media user, she does not interact with her fans as much as other artists do … For example, she doesn’t usually comment back on her statuses, updates, or pictures.

Continue the Social Push IRLRihanna converges both the online communities and physical spaces in an effective way.

She tends to post pictures or tweets about the show she is performing live. She provides followers with sneak peeks of her outfits, videos, and concert listings. She illustrates a desire for personal connection with her fans as she encourages them to tweet, post pictures, and update statuses from the live venues she performs at.

Post Consistently

Rihanna is a social media icon that is followed by millions of people. She posts unique, raw, and sometimes controversial content onto the internet several times daily.

She shows consistency and frequency with her social media updates and online presence. The information that tends to be updated include tour dates, music videos, new projects, collaborations, etc.