nick coleman...the bar & pub show 3 - 5 october 2016 a new trade show for the bar and pub...

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Nick Coleman CEO & Founder

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Page 1: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Nick ColemanCEO & Founder

Page 2: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Hello, we’re:

Page 3: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 4: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 5: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

The Snaffling Pig Co:

On a mission to take the humble (but

awesome) Pork Crackling to places

it’s never been before.

Page 6: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 7: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Let’s Get On To Today’s Business..

Page 8: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 9: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

5 Things We’ve Learnt Building A

Pork Scratching Business Online

Page 10: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 11: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

5 Things We’ve Learnt Building A

Pork Scratching Business Online:

Number 5 BLEW A GRANNY’S MIND.

Page 12: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Lesson 1:

Know Your Place

Page 13: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

3 Distinct Routes To Market

On-Trade GiftingGrocery

Page 14: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

3 Distinct Routes To Market

On-Trade GiftingGrocery

Page 15: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 16: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 17: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Lesson 2:

Do The Basics,

Brilliantly

Page 18: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 19: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 20: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Lesson 3:

The Devil (And Your

Brand) Is In The

Detail

Page 21: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 22: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 23: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Lesson 4:

Your Best Friends

Can Be Your Biggest

Enemies

Page 24: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 25: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 26: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

The Snaffling Pig

Brand Positioning v1

Page 27: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT

Lesson 5:

Social Never Sleeps

(But You Have To)

Page 28: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 29: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 30: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 31: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT
Page 32: Nick Coleman...The Bar & Pub Show 3 - 5 October 2016 A new trade show for the bar and pub industry. In partnership with @morningad, co-located with @RestaurantShow #aarpub2016 CRAT