niagarank, presentation ie master in digital journalism
TRANSCRIPT
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Internet Solutionswww.codesyntax.com
Niagarank
Master in Digital Journalism, IE, Madrid, 2013.01.29
Azitain Pol 3KE-20600 EIBARTel. (+34) 943821780
Niagarank IE – MDJ2013.01
Introducing Niagarank
I am Luistxo Fernandez, journalist in another life
Work at CodeSyntax, small and peripheral web development company, based in the Basque Country
And we launched Niagarank.es on Jan. 7th
This presentation, sites mentioned, and references at:
Delicious.com/luistxo/mdj
Niagarank IE – MDJ2013.01
Introducing Niagarank
New newssite:
Niagara + Rank
Niagarank IE – MDJ2013.01
What
Niagarank IE – MDJ2013.01
What do we do
We follow several thousand Twitter users
We rank users, and we rank the news items that those users tweet
The algorithm publishes the most interesting stuff
That process, in 40 subjects, 40 interest channels
Niagarank IE – MDJ2013.01
ExampleOne of 40 channels: Política
7 days of data. Last week.
Niagarank IE – MDJ2013.01
Curation
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Curation
Users detected 12537
Ranked 7213
Followed 5000
Tweets received 887201
Analysed 477271
Original tweets with URLs 97759
Distinct URLs 41603
Published URLs 45
Niagarank IE – MDJ2013.01
Curation
In 'Politics', we distill 900k tweets, to produce 45 news items
That, x40 times
The backend machine, Robsoc: Robotic Social Curation
Niagarank IE – MDJ2013.01
Curation
Mass-curation: Digg, Meneame.net, Reddit
Entourage curation: The #discover tab of Twitter, Paper.li, Flipboard, main stream at Facebook
Niagarank is mass-curation, but 'involuntary', and overcomes the main problems of 'entourage curation':
– Building a entourage focused on a subject takes time
– Everyone's entourage is varied
Niagarank IE – MDJ2013.01
Origin
Niagarank IE – MDJ2013.01
Origin of Niagarank
Umap
A detector of all tweets in Basque
Nov. 2010. Detected all users, and filtered their tweets by language.
It worked while we were few... Then it crashed.
Niagarank IE – MDJ2013.01
Opportunity from failure
1. Need a system to detect the most interesting Basque Twitter users --> Rank
2. Having watched its functioning, a lesson:
- Trending topics not so interesting
- URLs in half of the tweets, information exchange is the key insight we could extract
Niagarank IE – MDJ2013.01
Opportunity from failure: automated news system in Basque
Niagarank IE – MDJ2013.01
References
Niagarank IE – MDJ2013.01
References
Niagarank IE – MDJ2013.01
Business
Niagarank IE – MDJ2013.01
Business plan
Low cost version of Blogging Networks, both b2c and b2b
B2c:
Make Niagarank a news destination
Adsense. Sponsorship. Affiliates (we want to try with books).
Niagarank IE – MDJ2013.01
Business plan
Low cost version of Blogging Networks, both b2c and b2b
b2b prototypes:
Niagarank IE – MDJ2013.01
Business plan: tailored services
Tailored content for news organisations (NewsCred model)
Mass-curation for organisations
Extracting collective intelligence in the social media
Press clippings, social media alerts, damage control, issue monitoring, reaching out to influencers...
Niagarank IE – MDJ2013.01
Business plan: the rank
Use the rank for business? The Klout model?
Niagarank IE – MDJ2013.01
Business plan: the rank
Use the rank for business? The Klout model?
For now, let's use the rank
to get meaningful content
Niagarank IE – MDJ2013.01
Business plan: being frugal
Max. automation and incremental impact of small improvements. Scalability.
Replace journalists by robots... also by editors. As opposed to new Spanish initiatives like Gonzoo, ZoomNews, InfoLibre, no pressroom staff to (under)pay.
No pressure, no investors, web development business doing well at CodeSyntax
Niagarank IE – MDJ2013.01
Roadmap
Niagarank IE – MDJ2013.01
The roadmap
Improve, improve, improve
Reach out to Facebook, Google+, Google Currents
Deploy more countries
Niagarank IE – MDJ2013.01
Questions
Niagarank IE – MDJ2013.01
thanks
Luistxo Fernandez - [email protected]
@luistxo - http://www.codesyntax.com