SC MU EVENT 2010 .17. T CHC EVENT TRONG BI CNH HIN

I .15. QUN TR RI RO NGI TNH HAY TRI

TNH .10. KHM PH MT HNH TRNH .8.

NGH

17[THNG 05-2011]

205-2011

N PHM CA NHM MARGROUPS 17|THNG 5-2011

------------------------------------------------------------

C vnTin s L Tn Bu

Trng khoa Thng mi Du lch Marketingi hc Kinh t thnh ph H Ch Minh

Ths. Hunh Phc NghaPh B th on trng i hc Kinh T TP.HCMGing vin Khoa Thng mi - Du lch - Markeing

Thnh vin hi ng t vn CMO Council

i din ban th k ta sonHong Th Ngc Anh

Trng nhm Margroup

K thut trnh byPhm B Nguyn

H Thu Hng

nh baPhm B Nguyn

Cng tc ni dungCh Nguyn H Anh Tho (Bnh Bo)

Lm ch DnTrnh Nguyn Ngc Linh

Hunh Trng NghaTrn Gia Ngc

o Minh NguynBi Tn Pht

Nguyn Th H PhngPhm Xun Thy

L Ngc TrmHong Th Minh XunPhm Th Thanh Xun

Trn Hong Yn

Ta son v tr s 54 Nguyn Vn Th, Q1, Tp.HCM Email: marpro@margroup.edu.vn

Website: http://www.margroup.edu.vn Facebook: http://www.facebook.com/MarPro

Download MarPro: www.mediafire.com/marpro

TH TA SON

----------------------------------------------------------------------------Nm 2011 c d bo l mt nm khi sc ca xu hng Digital Marketing. Cc agency v cc doanh nghip bt u ch trng hn n s tc ng ln v mc nh hng rng ca Internet cng nh mng x hi n khch hng ca h. Nh vy liu Marketing truyn thng nh Event, TVC, c tr thnh d vng? V ngi tiu dng c cn quan tm n nhng chin dch Below The Line honh trng nh trc? C bao gi bn t hi mnh iu v bn khon i tm cu tr li.

Khng th khng cng nhn s ln mnh nhanh chng ca cc phng tin Digital Marketing nhng cng phi nhn nhn, r rng, cc knh Marketing truyn thng nh Event khng h lp v. Trong chnh thi th nh vy, yu cu i vi nhng ngi lm Event ngy cng cao hn th thch s sng to, s chuyn nghip cng nh bn lnh lm ngh ca h. Vy quy trnh lm Event chuyn nghip c nhng im khc bit ng ch no? Vic qun tr ri ro trong mt Event chuyn nghip thc cht l nhng cng vic g? V xu hng lm ngh Event sng cng thi i l ra sao? MarPro 17 vi ch Ngh Event s mang n cho bn nhng cu tr li tha ng.

Khng c g l hon ton tuyt i. Trong Marketing, iu ny li cng c ngha. Bn s thnh cng, nu bn bit s dng cng c ca mnh mt cch hu hiu v hp thi, d cng c quen thuc hay mi m. Bn tin MarPro s 17 hy vng s gip cng c nim tin mnh m ca nhng ai , ang v s i cng Ngh Event.

Thn cho,

Ban bin tp.

N G H E^`

E V E N T

KHAM

PHA

E

305-2011

4. 360o EVEN

T

8. KHAM PHA M

OT

HANH TR

NH

10. QUAN TR

I RUI RO

ngi

tnh hay tr

i tnh.

17. SAC MA

U EVENT 201

0

12. B AN A

NG SAU

BC M

AN NHUNG

15. TO CHC

EVENT

trong boi ca

nh HIEN AI

MARPRO 17

KHA

M PHA

KHM PH MARPRO

E

405-2011

YOU ARE INVITED

EVENT

YOU ARE to

360oMi nm c hng ngn hot ng, s kin xy ra trn ton th gii. T nhng s kin tm c thu ht hng triu ngi nh World Cup, Hoa Hu Th gii, American Idol, Beer Festival, n nhng hot ng qung b thng hiu ca doanh nghip, tt c u l sn phm tm huyt ca h thng nhng con ngi lun chy nho nho khng ngi ngh. Vy thc s ng sau nhng s kin - Event honh trng l g? V hin trng ngh Event Vit Nam ra sao? Hy cng MarPro do quanh mt vng 360 Event.

Event ni chung c nh ngha la cac hoat ng, s kin c chu ich, xy ra tai mt a im va mt thi gian nht nh, nhm truyn ti thng ip va ni dung cua chng trinh n vi cac i tng tham gia.

TNG QUAN NGH MAR

505-2011

c th bt gp chng trong cc hot ng xc tin ca doanh nghip. Cc hnh thc ca Event cng ngy cng tr nn a dng. Mt vi loi hnh Event m ta c th d dng thy nh: Event PR nh cc hot ng thng co bo ch (Pass release), hi ngh khch hng, l khai trng,; Event Activation nh Event tung sn phm (Event launch product), trnh din (Event show), Event ti im bn (Game activities, Shop-

per Event),; Event Public nh nhng hot ng,

s kin lin quan ti cng ng,

s kin ca vng min

hay quc g i a , . . . Ngoi ra cn c n h n g l o i E v e n t

khc: t chc cuc

thi (Event Contest), chng trnh ca nhc (musicshow), gameshow, Event trong cc chng trnh hi ch, trin lm, Expo, Fesival, cc hot ng Marketing thng mi (Trade Marketing), Vi tng loi hnh, cc cng ty c th ng vai tr l nh t chc, h tr t chc hay nh ti tr ty theo mc tiu v vai tr ca mi cng ty trong tng Event c th. ng vai tr ca nh t chc, ty mc ch ca chin lc Marketing v Event m cng ty c th t thn t chc hoc thu cc cng ty Event thc hin. Nhng iu ny to nn mt s kt hp c o gia cng ty thu v cc Agency Event, ng thi to nn mi trng lm vic chuyn nghip ca hai bn.Event thng i i vi cc hot ng truyn thng trong mt chin dch Marketing tng th. Sc mnh ca cng c Event s em li hiu qu hn khi kt hp cht ch vi truyn thng tp trung v tng lc hn l ch s dng nhng cng c ri rc. Bn cnh , bn

TNG QUAN NGH MAR

Event ni chung c nh ngha l cc hot ng, s kin c ch ch, xy ra ti mt a im v mt thi gian nht nh, nhm truyn ti thng ip v ni dung ca chng trnh n vi cc i tng tham gia. Trong Market-ing, Event (hay Event Marketing) c nh ngha l nhng hot ng Marketing lin quan n nhng s kin mang tinh gio dc, qung b sn phm hay nh v u th ca sn phm - thng hiu trn th trng. Trong cc hot ng Below The Line, Event c xp vo trong PR hoc Brand Activation ty theo mc ch ca chin lc Market-ing. Event nm trong cc hot ng PR khi cc s kin ny nhm mc ch to ra v tng cng mi quan h vi khch hng hoc gii truyn thng, hay thu ht s ch ca lc lng truyn thng bo ch,... Cn thuc vo cc hot ng Brand Activation th c khi mc ch Event l kch thch s si ni hoc nh du mt thi im quan trng, gii thiu sn phm mi, kch hot thng hiu,Hin nay vi s a dng v tm quan trng ca Event, chng ta khng kh

EVENTEVENTPUBLIC

EVENTPR

EVENTACTIVATION

OTHERs

605-2011

EVENT

see you at forumthn Event cng c nhng cng c truyn thng cho ring mnh, v i khi chnh Event li l mt sn phm - thng hiu ca cng ty lm ra n. Nhng cng c truyn thng cho Event c th thy nh: cc knh bo ch (bo giy v bo in t), tp ch, n phm; POSM (Point Of Sales Materials) nh ban-derole, poster, t ri, banner; th mi, email, mng x hi, website, din n, ng thi, xu hng s dng nhng gii php mi cho Marketing ni chung v Event ni ring nh Digital Marketing ang ngy cng ph bin. S dng Digi-tal Marketing nh mt phng tin t chc Event online l mt phng thc mi c trin vng, gim thiu chi ph v cng c hiu qu hn khi thm nhp vo cng ng mng .Gn y, Event c t chc ngy cng chuyn nghip vi s ln mnh ca cc cng ty t chc s kin. Cc quy trnh lm Event c chun ha t khu chun b cho n khu trin khai v ngy cng hin i vi s ln mnh khng ngng ca cng ngh. Theo quy trnh trin khai, s t chc chung ca mt Event c th chia ra thnh hai phn gm: b phn sng to v b phn hot ng trin khai. Ngi qun l chung hai b phn ny c gi l Event Manager.Hot ng ca b phn sng to c m hnh kh ging mt cng ty qung co gm nhng ngi lm tng (Ideas), ph trch li thoi, khu hiu, ngn ng (Copywriter), ph trch hnh nh (Art Director), thit k (Graphic Designer) v iu phi chung l Gim c sng to (Creative Director). Cn b phn hot ng trin khai gm c: ng

u l ngi ph trch iu hnh hot ng (Event Operation Man-ager), bn di l Event Executive v bn th ba (3rd Parties). Bn th ba y c th l gii truyn thng, nh cung cp POSM hoc gii ngh thut, cc t chc lin quan v c chnh ph. Cn Event Executive s ph trch cc vn trin khai c th ca tng khu trong Event. Theo s bn, c th thy, c rt nhiu v tr trong giai on trin khai nhm m bo tinh chuyn mn ha r rng trong tng cng vic. Do , nhim v ca mt Event Manager l kim sot tt c mi hot ng t khu chun b, ln tng, thit k n qu trnh thc hin cng nh trong sut qu trnh Event din ra m bo mi vic theo ng k hoch, kch bn v cc mc thi gian (Timeline) ra trc. V pha cc cng ty Event Vit Nam, chng ta c th nhn xt rng mc chuyn nghip cn cha cao c v cch t chc cng nh s dng cng ngh, iu ny c dn trong ngh nhn ra

khi lm vic vi cc i tc nc ngoi qua cc Event mang tm c quc t c t chc ti Vit Nam nh: Hoa hu Hon V 2008, i l 1000 nm Thng Long H Ni, Tuy nhin, thng qua s hc hi v tip thu cc cng ngh, quy trnh lm Event chuyn nghip t cc cng ty Event nc ngoi, qua cc Event ln ca th gii tiu biu nh: World Expo, Olympic, World Cup, cc cuc thi hoa hu v trnh din thi trang, th cc cng ty Event ca Vit Nam ang ngy cng hon thin mnh hn c v trnh ln mc chuyn nghip trong t chc. Mt s cng ty Event Vit Nam u ngnh c th k n nh: Max Communi-cations, Galaxy, Venus, XPR, D&D, Saycheese,... Ngoi ra, trong lnh vc Event cn phi k n s tham gia ca cc Agency nc ngoi nh Pico Intl, Leo Activation (thuc Leo Burnett),... Bn cnh quy trnh chung ging nhau th mi mt cng ty thng c b kp ring v cch t chc hot ng v s th hin phong cch trong nhng Event c th. Nhng b kp ny

TNG QUAN NGH MAR

705-2011

EVENT360o

see you at forumforum

cng vi trnh , nng lc ca nhng ngi qun l Event v ekip thc hin Event s quyt nh mc chuyn nghip ca mi cng ty v s thnh bi ca Event. Ngh Event Vit Nam hin nay ang ngy cng tr nn nng hn v c coi l c nhiu trin vng. C nhiu cch khc nhau hc lm ngh Event nhng ni chung c th xp vo hai cch chnh l hc qua l thuyt v tri nghim thc t. L thuyt v Marketing v ngh Event c th hc qua sch v, nhng u sch, tp ch chuyn ngnh; hc ti cc trung tm c kha ging dy v Event nh Vietnam-Marcom, BMG, Arti Vietnam, Megalink,; hay cc chuyn o to ca mt vi cng ty Event. Tri nghim thc t v ngh Event th c th d dng hc c nhng CLB/ nhm hc thut trng i hc v tham gia cng tc vi cc cng ty Event chuyn nghip. Nhng c th lm Event c tt v c nhiu c hi thng tin trong ngh th cc bn hy kt hp, va chun b cho mnh cc kin thc c bn v Event bng l thuyt va thc hnh n qua cc hot ng Event thc t tri nghim. Ngoi ra, mt vi b phn ca cng ty Event cn yu cu bn phi c chuyn mn v nhng lnh vc nh: ky thut, s dng thit b, thit k, dch thut, hnh ha, ngn t, iu phi m thanh, nh sng, Nhng chuyn mn ny i hi bn phi t tm hiu, rn luyn, hc tp hoc i khi phi qua nhng kha o to c th nm vng v s dng chng cho cng vic. C th ni, Event l mt ngh tng i mt nhc v cng thng vi p lc cng vic cao nhng cng phi tha nhn rng Event l mt ngh rt nng ng, y sng to, thch thc v nhiu c hi cho nhng ngi tr tham gia. Cn bn, nu bn thc s am m v c nh hng trong ngh Event, bn chun b hnh trang g cho mnh trn con ng pha trc?

Xun Thy

CEO (Chief Executive Officer) v CMO (Chief Marketing Officer) l hai nhn t tr ct trong mi cng ty. Ti sao nhng cuc chin ny la trong phng hp ca h cha bao gi chm dt? Lm cch no dung ha nhng suy lun v phn tich mang tinh logic ca CEO vi nhng tng phong ph v sng to ca CMO?Cuc chin trong phng hp cho thy rng vic dung ha CEO v CMO khng phi l khng th. Chnh nhng t duy tri chiu ca h mi l s b sung cho nhau v quyt nh n s ra i thnh cng hay tht bi ca sn phm, thm ch quan trng hn, l s tn vong ca c thng hiu, c cng ty. Vi li hnh vn thong t, d hiu cng nhng phn tich chi tit v dn chng c th, hai tc gi ni ting Al v Laura Ries mt ln na ha hn s mang n cho cc bn gc nhn mi m v cch t duy ca nhng nh qun l trong thi i mi.

Tc gi: Al Ries - Laura Ries Dch gi: Nguyn Linh GiangNh xut bn: Nxb Lao ng X hi S trang: 396 Hnh thc ba: Ba cngNgy xut bn: 02 - 2011Gi ba: 99.000VNTIN

SC

H

TIN

S

CH

TNG QUAN NGH MAR

805-2011

Vi sao phai cn am m mi co th thanh cng? to ra thanh cng cho mt Event chuyn nghip, nhng ngi t chc phai lam gi? Hy cng chuyn gia va cc bn sinh vin khm ph hanh trinh th thch va cng y th v nay nh!

qun l tt, chng ta cn c ti thiu nhng yu t c bn sau y: Th nht, ta cn ln k hoch chi tit, d on c nhng ri ro c th xy ra. Th hai, ta phi c checklist tht chi tit, thng xuyn theo di v cp nht checklist gii quyt vn pht sinh. Cui cng, mt leader tt l ngi c kinh nghim v tm nhn bao qut cng vic ca tt c cc b phn.

d qun l trong t chc s kin, anh t ra cng thc tng quan gm 4 bc quan trng sau: Bc u tin ln tng (Concept) c th xem l quan trng nht v tng chnh l linh hn ca mt Event. Bc th hai l d an, c chng tinh kh thi ca tng (Es-timate). Bc th ba l vic thc hin im tin quyt (Bottle neck). Nhng im tin quyt ny rt quan trng, lm tt c chng s gip Event chy thng sut. Cui cng l vic tp trung cao trong Event (Key success). Trong ngy chy event, tt c ngun lc, nhn lc s c tp trung cao , m bo hon thnh cng vic mt cch tt nht, trn tru nht.

S dng tng c khng cn l chuyn l. Do lc cc cng ty u c hn, m yu cu ca khch hng th c rt nhiu yu t, tng ch l mt trong s , nn i vi h nh vy l va phi. Tht ra ta c th ni tng khng nht nht thit phi c sinh ra hon ton mi. Chng ta c th tham kho trn TV hay xem sch bo cc Event ca nc ngoi. Tuy nhin khch hng s nh gi rt cao nhng tng mi l c o.

Xo nu li tng hay ca Event c cng c th coi nh to ra ci mi, quan trng l lm cho ngi tham gia khng thy nhm chn v c ky. Ty tng loi hnh Event m ta c th tham kho tng ca cc chuyn gia trong cc lnh vc khc nhau.

i vi ch, mi phn chun b u phi c xem l rt quan trng th mi c mt event thnh cng. iu khng c ngha l phn tn hay dn tri lc lng chun b, m l mnh phi c s nghim tc, tp trung cn thit hon tt tng cng vic hiu qu v tt nht.

Theo ti, mt sn phm c PR tt s to nn sc ht ln trn th trng, cho nn ta cn phi nh mnh vo cng tc PR trong khu chun b. Tuy nhin, ta khng nn PR qu n tng so vi ni dung tht s ca chng trnh, iu s to nn kt qu khng tt, gy ht hng cho khch tham d.

Tng quan v qu trnh v cch qun l tt mi khu trong Event

Cn ch trng phn no trong cng tc chun b trc Event

tng trong Event v vn xo nu tng c

DIN N MARKETING

KHM PHHNH TRNH1

anh AN

DY

ch Thy TILA

ch Thy TILA

bn TRA

NG

anh AN

DY

bn D

N

G

Anh Andy Tun AnhCEO - Founder ThinkEvent

Ch Cao Th Thu Thy - TilaDirector Key Communications

Bn Hong Th Thuy TrangH Kinh t TP.HCM

Bn Nguyn Quang DngCao ng Kinh t i ngoi

905-2011

Thanh Xun - Gia Ngc

Ch c thc hin mt Event, m trong phn trao gii cho gii game, l tn qun mang cp ra. y l mt iu ng tic v tt c thnh cng t u chng trnh n lc coi nh sng bin.

Theo ch cc yu t lm nn thnh cng cho mt Event l tng v con ngi. Y tng hp dn s khin khch tham d c n tng kh qun. Bn thn ngi lm Event phi yu thch v sng cht vi cng vic mnh ang lm, tn tm v chu c mi p lc. cng l cha kha thnh cng trong mi cng vic, ngnh ngh.

Vic hp tng kt, nh gi cht lng cng vic sau Event ca tng mng, tng b phn rt quan trng. y l thi im rt kinh nghim, v cng l c hi pht trin ngh cho nhng ngi thiu kinh nghim. H s bit tan cnh mt Event, cng vic din ra th no, mc li u trnh gp phi nhng li ny trong nhng Event sau .

Sau Event, ban t chc phi xem xt phn hi ca ngi tham gia v chng trnh rt kinh nghim, hoc gii quyt cc vn pht sinh sau . Vic ng cc bi vit tng hp v chng trnh trn cc phng tin truyn thng i chng, c bit l Internet cng rt quan trng. Ngoi ra vi cc Event c khch mi VIP hoc nh ti tr v nh bo tham d, ban t chc phi gi th cm n s gp mt ca h.

Vi kinh nghim ca mt ngi lm Event chuyn nghip, anh mun ni rng ngh ny thc s rt kh, tn ti trong ngh v t thnh cng, bn phi cc k am m. Khi am m, bn s c mt p lc, chnh p lc gip bn pht trin v quyt tm theo ui n cng. Ngay t by gi, cc bn tr c nh hng theo ngh Event nn bt u t mnh thu thp nhng tri nghim trong x hi bng cch quan st, tham gia cc Event,

Kinh nghim ng nh trong lc ang chy mt Event

Trch nhim v cng vic ca nhng ngi t chc sau khi Event kt thc

B quyt t chc mt Event thnh cng

S c xy ra trong khi t chc Event c 2 loi: s c bt kh khng (thi tit, ng s, ) v s c do ngi lm Event thiu kinh nghim. Trong bt k Event no, gim thiu ti a ri ro cng cn c phng n d phng. Chng hn nh khi xy ra mt in, ta c gii php thu my pht in. Hay gim thiu s c tri ma th c th xem qua d bo thi tit, thu a im c mi che hay chun b d che. i vi nhng Event trn 2000 ngi lun phi c lc lng bo v, xe cp cu,...

C rt nhiu yu t nh hng n Event nh: thi tit, khch mi, VIP, set up, ky thut, nhn s, Tuy nhin, nu chng ta chun b chu o v c phng n backup th s hn ch c.

Cn ch trng phn no trong cng tc chun b trc Event

ch Thy TILAch Thy TILA

ch Thy TILAbn TR

AN

G

anh AN

DY

anh AN

DY

anh AN

DY

anh AN

DY

Anh tng lm mt chng trnh c khch mi VIP tham gia ln sn khu ht, khng may b phn ky thut gp s c, sn khu cht trong mt khang thi gian. Lc ngi iu phi Event lp tc quyt nh MC mi nhc s ni ting (ng thi l o din m Nhc ca Event) m n. V tt c khch tham d u ngh l mt tit mc c dn dng t trc, khch mi VIP ht rt hay v rt vinh d c mt nhc s ni ting m n cho mnh. T mt s c ky thut nhng nh vo cch x tr rt ngt ngo m Event thnh cng rc r.

Event la mt ngh kh nhng n vn lun thu ht c cac ban tr nng ng bi vi tnh cht ring mang tnh th thach, sang tao cua n. Ban yu thich va am m vi ngh Event? ng ngai ngn, hay t tin th sc, ban se tim ra nim vui c bit trong cng vic nay. Chc cac ban thanh cng. Thn ai!

10

05-2011

RI ROQUN TR

Mi Event la mt a con tinh thn ca ngi t chc. Vi tm huyt va thi gian b ra, ai cng hng n mt s kin cht lng va thanh cng. Nhng thc t li khng sun s nh vy. Rt nhiu Event b bi s tc ng ca mt bong en mang tn RI RO. Bao gm ba yu t chnh: con ngi, thi gian va cc ngun lc khc, mi Event la mt qu trinh tch ly ca nhiu cng vic khc nhau. Ri ro co mt tt ca cc yu t, ti tt ca cc cng on ngay t khi gung my event c hinh thanh. Vi vy, quan tr ri ro chnh la vic am bao cho c my nay c thanh hinh va chy mt cch trn tru n ch. V mt l thuyt, nu 3 yu t k trn c thc hin hoan hao thi xc sut thanh cng ca mt Event s la 100%, nhng thc t kho co th t n s phn trm l tng y, vn lun co nhiu l thng trong mt Event. Vn la chng ta khng tp trung vao nhng n lc v vu, ma chng ta s tp trung vao vic lam sao khng xay ra hoc hn ch ti a s xut hin cc l thng ngay t u, o mi la mc ch ma quan tr ri ro hng n.

THI GIAN

Mun c mt chic xe hon chnh, ta phi c y ng c, bnh xe, yn xe, v phi c thi gian hon thnh nhng chi tit . Tng t nh vy, trong qu trnh chun b mt Event, mi cng vic u i hi ta phi sp xp cho chng mt khong thi gian nht nh hon thnh. Thi lng chun b ca mt Event ch mang tinh tng i, ph thuc vo ngun lc ta c v quy m ca Event, c th l 6 ngy vi mt Event thng thng nhng cng c th l 6 nm nh l khai mc th vn hi Olympic Bc Kinh chng hn. Vic nhn thc c yu t thi gian l v cng quan trng, bi chng ta b ng trc thi gian nn tiu ch lm ng ngay t ln u tin lun c t ln hng u.

Mt Event m thi gian c phn b khng hp l th chc chn s c ri ro xy ra. qun l thi gian tt, cn nhn bit c nhng quy trnh ca mt Event t khi bt u cho ti lc Event din ra v nhng cng on sau Event. Ngoi vic n nh nhng khong thi gian ph hp, trng Event cn lu n thi gian d phng, vic ny rt quan trng v n s cu bn khi nhng bn thua trng thy khi c nhng vn t ngt xy ra lm tr tin . Vic nh ot thi gian hp l ph thuc vo yu t khch quan l mong mun ca khch hng v yu t ch quan l hiu bit, kinh nghim ca trng Event. Bi th, ngi lp k hoch cn c mt ci nhn thc t, chnh xc v khi lng cng vic phi lm, v cc ngun lc hin ti v cn bng chng vi cc yu cu

v thi gian ca khch hng a ra mt k hoch tt well plan trn c s tng ph hp.

Khu hnh thnh tng v cng quan trng, mt Event ng ngha l phi thc hin c ti a mc ch ca khch hng i vi ngi tham d. Vic hiu r khch hng mun g v thy c insight ca ngi tham d s nh vic ngm ng hng tm, v cnh cung Event s ging cao, bn vt mi tn thng ip truyn t cm php vo ch ngm.

LNG KNH NGH MAR

Well plan and do it right at the first time!

11

05-2011

CON NGI CHN MT GI VNG

Con ngi l yu t chnh, gi vai tr quan trng nht i vi mt event. Hin nhin rng Event s khng th no t din ra nu khng c nhng ngi cn n v nhng ngi lm ra n. Vic m bo cho Event c din ra thnh cng cng l vic m bo cho nhng con ngi lm vic tt v phi hp nhp nhng vi nhau. Vi nhng ngi t chc, iu cn thit nht chnh l s chuyn nghip trong cng vic, hay ni cch khc l

cht lng cng vic do ngi m trch. Event c v nh mt qu bom n chm, kt thc mt bc ny th lp tc bc khc phi c thc hin, nu mt khu b trc trc th n s ko cc khu khc theo nh hiu ng domino. Bi th nn trng Event phi l ngi bit cch giao vic. Vic ch quan v tin tng vo ngi khc qu mc s dn n nhng hu qu khn lng nh t o xanh mua thnh o vng, sn phm p nhng li khng ng thit k ban u, hay nh ca s nhn ri hy s t ngt,...; cui cng, vic Event b l iu kh trnh khi. Tuy Nhin, s chuyn nghip ca nhn vin v i tc ch l iu kin cn, lun lun gim st v phi m bo c h lm ng nhng g bn cn mi l iu kin . Nhng s rng buc v hp ng hoc v mi quan h s rt c ch trong nhng tnh hung lm vic vi con ngi.

CC NGUN LC KHC

Thng th cc cng ty Event s khng bao gi lm t A n Z cho mi cng on, h s phi hp vi nhiu n v khc c chuyn mn su trong tng lnh vc cng tham gia t chc s kin. Cc cng ty v in n, thit k, sn khu - m thanh - nh sng, cc v on, ban nhc,... s lun c nhng mc gi ngi t chc la chn ty theo mi cng ty. Chi ph chng ta b ra cho yu t ny l mua v s chuyn nghip v m bo cht lng cng vic. Vy nn, khi bn k ko tr gi cng chnh l lc bn ang k ko vi s m bo y. D nhin l mc chi ph cho cc hot ng outsourcing phi c la chn sao cho ph hp vi cht lng chng trnh, vi mt bng chi ph trn th trng, v chng cng phi c trong d tr kinh ph ban u. Bn hy yn tm rng, vi mt cng ty chuyn nghip, ch Tn lun c t ln hng u, v vy h s khng hy sinh li ch lu di ct xn mt khon ph ca bn ri sn phm b gim cht lng. Hy chn cho mnh mt i tc uy tin trn th trng yn tm giao ph cng vic v cng tc lu di. V d th no, bn phi ch ng kim sot c tin v cht lng cng vic m bo mi vic u ng theo k hoch ra. Tt c nhng cng vic ln pha trn cng hng trm cng vic nh hn, t lc s khi cho n khi kt thc nn c t trong mt checklist y v chnh xc. Khi nhng cng vic c lit k r rng v chi tit n mc chng khng n cha mt cng vic ngm no khc th l mt checklist tt. Checklist ny cng cc phng n d phng cho mi trng hp s cho bn thm t tin v mt Event thnh cng nh mong i.

Xin chn thanh cm n anh Pham Ngc Khn - Head of Consulting & Client Service - MiR Activation va anh Nguyn Anh V - Account Manager - Buzz Communica-tion a gip v mt ni dung bai vit c hoan thanh.

Tn Pht

ngi tnhtri tnhHAY

LNG KNH NGH MAR

12

05-2011

CASE STUDY

Nguyn l Tng bng tri ca

Hemingway khng ch c vn dng trong phn tch cc tc phm vn hc,

m cn vo vic quan st mt Event.

L khai mc Lin hoan Qung co 2010

Trao gii cuc thi Young Lions Vit Nam 2011

T h o Cm Vin Sai Gn trong ba ngay 9, 10 va 11/12/2010 a thu ht ng o sinh vin yu thich Marketing cng nh Marketers t hp cng tham d Lin hoan Qung cao Vit Nam 2010. Ba tic cua s t pha trong sang tao c khai mac mt cach n tng vi s tham gia cua hn 300 khach mi la ai din cua nganh truyn thng qung cao Vit Nam. L khai mac Lin hoan Qung cao va vinh danh cac i lt vao vng chung kt S t tr Vit Nam 2011 a din ra kha thanh cng vao lc 18h00 ngay 9/12/2010. Nhin chung, hip hi Qung cao Vit Nam va cng ty TNHH Truyn thng Hoa Mt Tri a em n cho ngi xem mt chng trinh ang quan tm v nhiu mt.

B N BC MN NHUNG

NG SAU

Cch by tr n gin nhng kho lo mang li cho ngi xem s tp trung, hng th vo tng tit mc ca chng trnh. Bc xung pha cui khu vc chng trnh din ra, khch mi s n khu Buffet c by tr sang trng, tinh t trong khung cnh m p.

c c mt Event din ra nh bui l khai mc Lin hoan Qung co Vit Nam i hi mt s chun b chuyn nghip, t chc hiu qu cng nh x l nhanh chng nhng vn pht sinh khi chng trnh din ra. chnh l phn n di mt nc m bt c ngi chy Event no cng phi i mt.

Chun b cc tc phm trin lm ch l mt trong nhng khu ca cng tc t chc, nhng li ng vai tr quan trng thit yu. Trc khu in n l mt chui cng tc chun b gm vic lin h nhn tranh, dch thut v kim tra chi tit. Ch cn mt bc chm tr l ri ro treo tranh khng ng thi hn xy ra. Trong trng hp ny, Ban t chc (BTC) chng trnh

quyt nh in trc cc tc phm dng treo hai bn li i chnh v chp nhn

trng phn li i ph.

Phn ni ca tng bng?

Phn chm ca tng bng?

Bc vo Tho Cm Vin t cng L Dun, khch mi c th ngm cc tc phm c trin lm dc theo li i chnh v tin thng n khu vc bui l khai mc Lin hoan Qung co 2010 v Trao gii cuc thi Young Lions Vit Nam 2011 din ra pha cui ng. n tng u tin n tng vng, quan im ny c vn dng kh thnh cng thng qua vic n tip khch mi mt cch n cn v chuyn nghip ca i ng tip tn trong trang phc o di .

Tin thng vo khu vc sn khu chnh, ngi tham gia s n tng bi cc thit k m i ng Set-up mang li. im nhn ca ton b chng trnh chnh l khu vc sn khu vi chic Tivi cng ngh n LED mn hnh rng c t trn mt phng nn en lp lnh sng. Ngay trc sn khu l nhng b bn gh ph vi trng mut - ni khch mi cng giao lu

trong sut thi gian din ra chng t r n h .

13

05-2011

L khai mc Lin hoan Qung co 2010

Trao gii cuc thi Young Lions Vit Nam 2011

Cch gii quyt ny gip gim thiu thit hi nhiu nht mt tin ca khu vc trin lm vn gi c thit k ban u v thu ht nh nhn ca ngi xem.

Nu qun tr thi gian v nhn s trong ni b l mt vn ln i vi Event th vic kim sot cc vn trn i vi out-sourcing li cng kh khn hn. Vic ln concept n thc hin Event bng ngun lc ni b s th hin ht c nhng tm huyt m cng ty Hoa Mt Tri p trong sut mt thi gian di nhng nhng cng tc v thi cng, dng cnh th c mt s cng ty Event thu ngoi nhm tit kim kinh ph cng nh thi gian thc hin. Tuy nhin, nu khng c qun l cht ch, vic thu ngoi ny c th dn n cc pht sinh nh tc phm c treo khng ng khu vc so vi d kin. Cng nh vi mi s kin, vic tha thun vi cc n v tham gia chng trnh phi c m bo, do phng n phn cng nhn s treo li s tranh trn l iu bt buc. Cn thn trong qu trnh chy Event l mt vic khng tha, l mt trong nhng bi hc ln m ngi chy Event phi lun tm nim.

Khng c Event no din ra thnh cng m khng c rehearsal - trch li ch Nguyn Trn Phng Ngc - Event Management Supervisor - cng ty Hoa Mt Tri. D chng trnh nh hay ln, cng tc chy th cng v cng quan trng. Qua , nhng l hng ca khu t chc c pht hin v khc phc kp thi trc khi Event tht s din ra. Vi chng trnh khai mc, vic chp nhn chi ph chy th hai ln vo hai ngy 7 v 8 th hin s chuyn nghip v ht lng v mt Event t ri ro nht c th. Nh vy, n nhng sai st c coi l nh nh size ch, ky thut chuyn slide,... u c chnh sa cho ph hp v gp phn

to nn thnh cng ca chng trnh.

Bn cnh vic chy th, m bo Event c th din ra thnh cng, nhng k hoch back-up nh cp in, y t, bn quyn tc phm,... c cng ty Hoa Mt Tri chun b mt cch chi tit t nguyn nhn n cch x l. Mt trong nhng ri ro ln c th xy ra i vi mt Event ngoi tri l tri ma. Tng chng nh y l mt hin tng thi tit t nhin, nhng ri ro ny li hon ton c th ph hy ton b Event v nu khng chun b trc mt phng n h tr th chc chn BTC s tr tay khng kp. Vi tnh hung ny, cng ty c ch trc trong vic thit k sn khu thong c th t thm d v chun b mi che cho ton b khch tham d. Tt nhin, khi ri ro xy ra, ngi lm Event khng th yu cu mi th hon my nh lc ban u, nhng iu quan trng l c th bo nhng iu c bn c th tip tc chvng trnh.

i vi cc chng trnh ln nh bui l khai mc Lin hoan Qung co Vit Nam 2010 v trao gii cuc thi Young Lions 2011, mi tit mc khi xut hin ti chng trnh u phi c thng qua tc quyn v cp giy php. Cng chnh do nguyn nhn m vic sp xp cc tit mc biu din ca ba Idol c xem xt rt ky t giy php hnh ngh v tc quyn ca bi ht nhm m bo tinh hp php ca tit mc biu din.

CASE STUDY

Hin

h

nh

3D

ta

i Yo

un

g L

ion

14

05-2011

Trng Ngha - Hong Yn

Gi nhit cho Tng bng tri!!

Bui l khai mc Lin hoan Qung co Vit Nam 2010 v trao gii cuc thi Young Lions 2011 kt thc li nhiu n tng cho khch tham d cng nh nhng bi hc qu gi cho nhng ngi n-ng-th cng chng trnh. Khng c mt Event no l hon ho, chng trnh cng vn cn nhng thiu st trong khu qun l thi gian trc Event, mt s tng c tinh kh thi thp nn cha th trin khai hay s bt hp l trong vic bi tr Buffet khin khch tham d phi ch i kh lu. Nhng chnh nhng iu lm nn kinh nghim ca dn Event thc th, h hc t nhng chng trnh qua nhng s kin tip theo c th c o hn, thnh cng hn.

Xin chc cho cuc thi Young Lions 2012 v Lin hoan Qung co 2011 s tip tc c thc hin mt cch chuyn nghip hn vi nhng tng t ph v thu ht ngy cng nhiu hn na nhng ti nng tr n vi ngnh Marketing Vit Nam.

Ngi vit bai xin cam n s gip nhit tnh ca ch Nguyn Trn Phng Ngc - Event Management Supervisor - Cng ty TNHH truyn thng Hoa Mt Tri.

CASE STUDY

Ngi ph trch li thai v ngn ng1.

1.

2.

2.

3.

3.

4.

4.

5.

5.

6.

6.

7.

7.

Cch gi chung ca cng c truyn thng cho EVENT s dng bandrole, poster, t ri, banner.

Cc bn hy nhanh tay gi p n v email marpro@margroup.edu.vn nhn c 5 phn qu t ban bin tp l 5 bn in MarPro 18 cho 5 bn gi mail v sm nht!

!!!

EVENT tung sn phm, trnh din hoc EVENT ti im bn thuc lai hnh no?

Hot ng din ra trc EVENT nhm pht hin v khc phc l hng.

Lai hnh EVENT ang c chuyn nghip ha, ph bin trong tng lp ngi c iu kin?

Ri ro trong EVENT c v nh...?

B quyt thnh cng vi ngh EVENT.

CU HI

SN CHI

T kha: nhng ch trong m s gip bn tm ra t kha ca Sn chi MarPro 17.

ng k nhn thng tin bn

tin MarPro bng cch gi

mail v BBT theo a ch

marpro@margroup.edu.vn

15

05-2011

trong bi cnh

Vic t chc mt Event vi kt qu m h v phn hi ca ngi tham d s nhng ch cho nhng bo co r rng v s lng, thng tin ca ngi tham d, phn ng ca h i vi cc hot ng ca nh t chc, mc hi lng, mi quan tm ca h,...

Ngh t chc s kin ang pht trin mnh m Vit Nam v cng ngy cng hon thin hn c gng bt kp trnh chung ca th gii. C nhng bin ng khng ngng xy ra v t ny sinh nhng xu hng mi trong ngh t chc s kin. Hy cung MarPro d on mt s xu hng tt yu s din ra trong ngnh t chc s kin ti Vit Nam.S ln ngi ca Truyn thng x hi (Social Media)

Trong cc tp ch, website, hi tho chuyn ngnh t chc s kin trong thi gian gn y, t ang c nhc n vi tn sut cao nht l Social Media. S ln mnh khng ngng ca cc trang web chia s trc tuyn, s vn rng ca cc mng x hi tr thnh mt vn m ln cho cc hot ng Marketing, trong c c Event. S chia s v lan truyn nhanh chng ca thng tin trong mi trng Social Media lm cho tinh tng tc gia ngi tham d vi nh t chc ngy cng cao: vic thm d xu hng, thu thp thng

tin, tuyn truyn trc chng trnh, tip nhn ng k, o lng hiu qu,... thng qua cc trang Social Media t c kt qu cao vi mt mc chi ph thp n kh tng tng.

Event trc tuyn

Vi s pht trin ca cng ngh v mng Internet, ti Vit Nam hin nay hi ngh trc tuyn tuy cha ph bin rng ri nhng ang ha hn thay th cho nhng bui hp truyn thng tn km hoc nhng bui hi tho cch tr v a l gy bt tin cho ngi tham d. Mt s cng ty nh CMC Telecom tin phong gii thiu dch v m

thoi a phng BlueMeeting cho php thit lp cc cuc hp o mt cch d dng, nhanh chng, hoc nh dch v hi ngh truyn hnh do Cng ty Dch v vin Thng Si Gn cung cp cng ang c kh nhiu cng ty tin cy s dng.

Event c nhn cng c chuyn nghip ha

Nhng ba tic sinh nht, nhng m ci ca mt s t ngi giu c Vit Nam ang c thu cc cng ty Event chuyn nghip t chc, v d tinh ln sng ny s dn lan rng trong tng lp nhng ngi c iu kin ti chnh, mun nhng dp ng nh ca cuc i

XU HNG MARKETING

T CHC EVENTHIN I

16

05-2011

c t chc mt cch n tng, chuyn nghip. V nu vic ny i theo xu th chung ca th gii, rt c th sau ny Vit Nam cng s c nhng m tang trng th do cc cng ty Event thc hin.

Green Event - v mt th gii xanhTrn th gii, xu hng t chc nhng Event p ng cc tiu chun v gi gn mi trng ang rt ph bin nhng cng ty mun pht trin bn vng v ci thin hnh nh trong mt cng chng. Vit Nam, do ngnh t chc s kin cn kh tr v vn bo v mi trng trong hot ng kinh doanh cha c ch trng nhiu nn khi nim ny cn kh xa l. Tuy nhin, theo dng chy chung ca th gii, d on trong khong 5 nm na, nhng Event xanh vi s gim thiu ti a s dng cc ti nguyn ca Tri t nh giy v cc vt liu gy nguy hi cho mi trng nh ti nylon, kh thi,... s pht trin v ngy cng ph bin.

Mt s chin dch c nhiu t chc v cng ty thc hin nh hng lot hot ng hng ng chin dch Gi Tri t, ngy hi i , ngy hi thu in thoi c i in thoi mi ti ch ca Sony Ericsson, hay t chc cho cc th sinh Miss Teen p xe vn ng bo v mi trng,

o lng hiu qu sau Event s c ch trngVic t chc mt Event vi kt qu m h v phn hi ca ngi tham d s nhng ch cho nhng bo co r rng v s lng, thng

tin ca ngi tham d, phn ng ca h i vi cc hot ng ca nh t chc, mc hi lng, mi quan tm ca h,... Mt phn do yu cu ca cng ty u t t chc Event s ngy cng cao hn, mt phn do vic Event agency ngy cng chuyn nghip, v cc loi phng tin track (kho st) cc phn hi ca ngi tham d ngy cng tin tin, xu hng ny s tr thnh tt yu.

Vi Digital Marketing, ngi ta c th o lng chnh xc nhng con s nh s ngi ving thm website ca s kin, s ngi m email gii thiu s kin, s ngi quan tm click v t l ngi c nhng phn hi no nh ng k tham d hay gi cho bn b,

Mt s phng tin nh Camera bc u c s dng nhiu s kin ti Vit Nam, nht l hi ch, trin lm ghi nhn mc quan tm ca khch hng: h thng dng li nhng khu vc no, h hay gh xem nhng sn phm g,

Cc phng php truyn thng nh kho st phn hi ca ngi tham d thng qua phiu kho st, phng vn ly kin ngi tham d hay thu thp database ngi tham d, cng vn cn pht huy hiu qu.

Trong cc xu hng k trn, pht trin mnh m mt cch r nt nht c th k n xu hng s dng Social Media trong Event. Nhiu

nm tr li y cc nhn hng ln u t xy dng micro site cho mi s kin ln ca h, v gn y h bt u tin cng sang lnh a Social Media. H lp fanpage thu ht ngi tham gia, t chc cc tr chi pht v mi, tung cc clip ln cc trang chia s video v ng bi qung co trn hng lot din n ni i tng khch hng tim nng thng xuyn t tp, v d nh cuc thi Viral Challenge, Cowndown Party ca Heineken, L hi mng nm mi ca Yeah1 hay gn y nht l Tiger Translate,... Tuy nhin vic ny cn ang mc s khai l di bom ngi dng Internet gy ch nh spam trn cc din n, li ko ngi tham d vo Fanpage hay by ra cc tr chi nh n gin to n tng, cha c nhiu chin dch Market-ing lan truyn (Viral Marketing) trn Internet c thc hin mt cch bi bn ng b gy n tng su sc cho khn gi v to hiu ng cng hng mnh m.

L ngi lm ngh t chc s kin, chng ta nn thng xuyn theo di bo i, cc website chuyn ngnh trau di, cp nht nhng xu hng mi nhm lm cho nhng Event ca mnh lun nm trong dng chy chung ca th gii.

XU HNG MARKETING

Bnh Bo

17

05-2011

Event nhm mc ch hng n cng ng trong nm va qua phi k n ci tn OMO. Bt u t nm 2005, nhn hng OMO ca Unilever thc hin chng trnh v cng ng: Pht trin ton din tr em. Nhng ngy u nm 2010, nhn hng t chc ngy hi Vn Xun Tng M l mt chng trnh mang ngha tht s m p ca nhng em hc sinh tiu hc dnh tng cho m. Khc vi OMO, Toyota Vit Nam vi mc ch gn gi mu xanh ca mi trng, gim thiu s nhim t rc, kh thi, thc hin mt lot cc hot ng v cuc thi Y tng xanh l mt trong s . Thnh cng v thu ht c s quan tm ca gii tr ngay t ln u tin ra mt nm 2009, nm 2010 vi ch s dng nng lng bn vng, Y tng xanh tip tc c trin khai v i tng tham gia cng ngy cng phong ph, a dng. Cha bit tng no s c chn cp vn nhng trc mt, nhng cuc thi c tc ng khng nh n suy ngh, hnh ng ca gii tr v vn mi trng trong xu th hin ti.

Bn cnh , Event ra mt, gii thiu sn phm cng khng vng bng trn sn khu Event 2010 ti thnh ph H Ch Minh. i gia Nokia ca Phn Lan khng b qua cn st v mng x hi tung ra sn phm in thoi C3 cng chng trnh trnh lng honh trng din ra ti sn vn ng Qun Khu 7, tp.HCM vo ngy 8/8/2010. Khng h km cnh,

cng l mt anh ln trong ngnh cng ngh, Samsung vi ngy ra mt Samsung Galaxy Tab to n tng sang trng cho ngi dn thnh ph. Ngy 9/11/2010, ra mt sn phm my tinh bng ca mnh, Samsung

c mt mn trnh diu hnh tht n tng ca mt on xe mt v t nhm to c hi tri nghim v kh nng nh v GPS, ghi li ng i, dn ng thng qua h thng bn ca Samsung Galaxy Tab.

Mt loi hnh Event chim phn ln v s lng chnh l hi tho, ta m. in hnh c bui hi tho v Social Marketing Solutions, cng l bui ra mt Trung tm gii php tip th cng ng. Ngoi ra cn c cc bui hi tho va mang tinh cp nht thng tin Marketing, va th hin cch t chc ngy cng chuyn nghip nh: Vietnam Digital Marketing & Technology 2010, Vietnam Online Marketing 2010, CMO Conference 2010 - Digital Marketing, Hn na, c nhiu Event kh ln trong nm m rng i tng l sinh vin, to c hi tt h hc hi, tich ly kinh nghim thc t vi ngh, hi tho Truyn Thng Xy Dng Thng Hiu do O&M phi hp vi trng i hc Kinh T TP.HCM t chc l mt in hnh nh th.

Trong Marketing, Event c xem l mt cng c c chi ph khng nh, tuy nhin, khng th ph nhn tinh tng tc, truyn ti thng tin cao ca chng. V trong tng th mt chin dch Marketing, Event hu ht l mt n lc, a bn n khch hng mc tiu v cng ng. Do , hy nhn nhn n nh mt sc

TNG QUAN NGH MAR

SC MUEVENT

Nm 2010, t duy Marketing si ni vi cng c Digital cng nhng tnh nng mi v chi ph thp. Mi ngi trao i, hi han nhau v Mobile marketing, v E-mail marketing,

v SEM, v mng x hi, Vy liu cc cng c truyn thng c cn ch ng trong thi k hu khng hong khng? Nhng doanh nghip cn tip tc chi tin cho cc hot ng qung co tn km, nhng event honh trng, nhng chin dch PR ko

di? Cu tr li l c v MarPro 17, chng ti xin cp n mng Event nm 2010.

010

201022010

20102010

18

05-2011

Vi vai tr gip cc bn sinh vin chuyn nganh Marketing co nhn thc ng n v nganh hc, ng thi co thm nh hng cho ngh nghip tng lai, nhom Margroup t chc chng trinh CMO Career 2011 - Marketing from your heart. Chng trinh din ra vao lc 8h30 ngay 13/3/2011 ti phng A205 c s A trng i hc Kinh t Tp.HCM (59C Nguyn inh Chiu qun 3, Tp. HCM).

MARKETINGFROM YOURHEART

CMO Career 2011 c s tham gia ca anh Lm Vit Hng - Nguyn chuyn gia t vn cp cao Ogilvy PR Vit Nam - Ph Tng Gim c KOTO Si Gn v thy Hunh Phc Ngha - Ging vin trng i hc Kinh t Tp.HCM - thnh vin Hi ng t vn CMO Council; ng thi c s gp mt ca i din cng ty Hong Minh Water, bo Doanh nhn Si Gn, bo Tui Tr, cc CLB-i-Nhm; v quan trng l s tham gia ca gn 80 bn sinh vin chuyn ngnh Marketing trng H Kinh t Tp.HCM.

Qua nhng cu chuyn th v, gn gi v chn thnh, hai v din gi ca chng trnh gip cc bn sinh vin c cch nhn nhn ng n v bn cht ngnh Marketing. Hn na, di con mt ca nhng Marketer dn dy kinh nghim, h em n bi hc v cch xy dng thnh cng trong ngh l lm Marketing vi tt c tm huyt v lun lun xut pht t tri tim.

CMO Career 2011 khp li vi ch Tm trong lng ngi tham gia, ng thi m ra nhng vn gip ch cho vic nh hng ngh ca cc bn sinh vin chuyn ngnh Marketing. Khng dng , bui hi tho cng mang n ha hn v nhng chng trnh trong din n CMO ca nhm Margroup thnh cng hn.

H Phng

IM TIN MARGROUP

mnh tim n tinh ton, s dng n khn ngoan, bn s to c sc nh hng v cng to ln trong lng ngi tham d.

Cng vi dng chy chung ca th gii Marketing, cc loi hnh Event khc u c nhng bc pht trin d di ngn khc nhau. Tt c to nn mt bc tranh S kin 2010 a dng v y mu sc, cm xc. Khng n gin ch l mt Event, nu ngi lm Marketing c chin lc, tm nhn chn ng loi hnh v tp hp c cc yu t thin thi, a li, nhn ha th mt Event c th tr thnh qu boom tn trong mi trng cnh tranh hin nay.

Nm 2010, nn kinh t Vit Nam khng hi phc nh k vng ca cc chuyn gia, nhng s gia tng v s lng Event, sc sng to ca mi Event cng cho thy, doanh nghip khng qu kht khe vi cng c tn km ny. iu h kht khe chnh l cht lng ca Event v sc sng to ca chng. L mt Marketer tng lai, Event c nm trong s quan tm ca bn?

Ngc Trm

19

05-2011

IM TIN MARGROUP

Vao lc 9h00 ngay 06-03-2010, ti phng A105 (C s A, Trng i hc Kinh t Tp. H Ch Minh - 59C Nguyn inh Chiu Q.3, Tp.HCM), i hi nhom Margroup nhim ki 17 (NK17) (2011- 2012) din ra trong khng kh trang trng, nh du mt bc pht trin mi trong tin trinh hot ng ca Nhom.

Vi s hin din ca TS. L Tn Bu - trng khoa Thng mi - Du lch - Marketing, nhng thy c, cn b on Thanh Nin - Hi Sinh Vin, i din CLB - i - Nhm, cc anh ch Margroup Community cng thnh vin - cng tc vin, i hi thng qua bo co tng kt nhim k 16, trnh by phng hng hot ng trong nhim k ti, ng thi ra mt Ban iu hnh Margroup NK17.Trong NK16 va qua, cc bui hi tho, chng trnh tham quan doanh nghip, tour du lch POK,

n phm MarPro, ca nhm

Margroup thu ht s quan tm ca ng o cc bn sinh vin, nhn c s h tr v hp tc ca rt nhiu doanh nghip, n v truyn thng, Cu lc b - i - Nhm trong v ngoi trng, Nhm Margroup cng rt vinh d c tng Giy khen ca Hi Sinh Vin Tp.HCM v nhng thnh tich ng gp trong phong tro on - Hi giai on 5 nm (1995 - 2010).Mt nhim k mi chnh thc c bt u bng s quyt tm thc hin tt cng tc lnh o v s cng hin ht mnh ca Ban

iu hnh NK17. H s l i din

ca nhng Chin binh , nhn trng trch a nhm Margroup vng bc trn chng ng sp ti v vn xa n mt tm cao mi.Vi mc tiu y mnh cc hot ng hc thut trong lnh vc Marketing v pht trin din n CMO (Chief Marketing Officer), nhm Margroup ha hn mt NK17 thnh cng vi nhiu hot ng a dng, sng to nhm b sung kin thc, trau di ky nng v nng tm t duy Marketing cho cc bn sinh vin.

VNG VNG TRN CHNG NG MI

NHM MARGROUP NHIM K 17

20

05-2011

NH V

Mt ngi n ng do chi quanh thnh ph bng khinh kh cu. Nhng mt cn gi ln a ng ra tn vng qu ngoi . Ngi n ng khng bit mnh ang u v quyt nh h kh cu cch 5m so vi mt t v hi mt ngi qua ng: Xin li, tha ng, ng c th cho ti bit ti ang u khng ?Ngi qua ng ni: ng ang trong mt qu khinh kh cu che v cch mt t nm mt.Ngi n ng trn khinh kh cu chau my ni: ng chn chc l mt nhn vin tip th.Lm th no ng c th bit iu ? ngi qua ng hi.Bi v cu tr li ca ng rt chnh xc, nhng hon ton v dng v thc t l ti vn cn b lc.Vy, ng chc chn l mt nh qun l, ngi qua ng thn nhin p tr.Rt ng! Lm sao ng bit c?ng bit chnh xc v tr ca mnh, nhng khng bit mnh ang u v i v u. Thc t l ng ang ti v tr trc khi chng ta gp nhau, nhng by gi vn l bng cch no ng li cho ti!.

Lm ch Dn - su tm

GII QUYT VN Mt ngi nhn vin phn mm, mt nhn vin phn cng, v nhn vin tip th ang i trn ng th lp xe b x. H lin ra khi xe v nhn vo vn .Nhn vin phn mm ni: Ti khng th lm bt c iu g vi s c ny - l mt vn v phn cng.Nhn vin phn cng ni: C l nu chng ta c tt ri khi ng xe lin tc, n s t sa cha.Nhn vin tip th: Ny, 75% ng c ca n cn xi c - bn n i!

NHNG CON MAR DZUI DZ