nextgen
DESCRIPTION
Nano Cloth StrategyTRANSCRIPT
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TextilesVision beyond the Obvious
Presented by,
Dhanraj Koli P-
16
Rohit Mundhara
P-21
Pratik Purav
P-29
Saurabh Shinde
P-35
Renu Karia
P-43
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ABOUT
• Established in Early Eighties
• 21 million investment
• Two manufacturing plants - Khaichan
- Silvassa
Textiles
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• Everyday Clothing
• Handloom Items
• Industrial Fabrics
Textiles
Existing Products
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PRODUCT LIFE CYCLE
Textiles
1981-83 1984-85
1986-94
1995-07
2007-08
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SILVASSA PLANTCAPACITY UTILIZATION = 65%
KHAICHAN PLANTCAPACITY UTILIZATION= 60%
CAPACITY LEVEL
CAPACITY LEVEL
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Textiles
“ The next BIG thing is small ”
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Nano Technology
Textiles
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Textiles
Nano Fabrics
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Textiles
Yash Nanotech
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Washing
Ironing
Odour Free
Stronger
Textiles
USP
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TARGET MARKET
Higher middle class & elite group
Sportsmen/women
Aircraft industries
Hotel industries
Indian army
Textiles
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DEMOGRAPHIC
- AGE
- SEX
- INCOME
GEOGRAPHICAL
- CULTURE
- CLIMATE
TextilesSegmentation
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Textiles
Plan it correctly
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Textiles
• STAIN FREE
• WRINKLE FREE
• STATIC RESISTANT
• 100 TIMES LIGHTER
• 100 TIMES STRONGER
• HIGH QUALITY
• WIDE RANGE
• TRENDY AND CLASSY
Product Mix
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Textiles
Skimming the Cream Pricing PolicyJustification : New Concept No Competitors
Big Future Plans Style Conscious Target Market
Price Mix
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Nextgen Textiles
Regional Distributors
Wholesalers
Retailers
Consumers
Textiles
Place Mix
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Textiles
Promotion Mix
• Branding
• Positioning
• Media for Promotion
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Textiles
Branding
3Three
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MARKETING STRATEGIES
Textiles
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PROMOTIONAL TOOLS
Textiles
• TELEVISION
• RADIO
• PRINT MEDIA
• INTERNET
• TRANSPORT SYSTEMS
• HOARDINGS
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Textiles
Textiles
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RADIO ADVERTISEMENT
Textiles
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Textiles
Print Media
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NO CONDITIONS APPLY
DO NOT FEAR
NANO IS HERE
• NO SPILLS NO STAINS
• WRINKLE FREE CLOTHES
• ODOUR FREE CLOTHES
• 100 TIMES LIGHTER
Textiles
Textiles
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Textiles
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Meli chaddi bhi nextgen textile ti hai
JAB BACCHE SAMAJH SAKTE HAIN
TO AAP KYON NAHIN
SWITCH TO NEXTGEN CLOTHES
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Textiles
• On the Wheels Marketing
• Loo Marketing
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• Conference & Meetings
• Personalized Marketing
• Exhibitions & Trade Shows
• Fashion shows
• Business Gatherings
Textiles
B2B Marketing
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Textiles
Packaging
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Textiles
Situational Analysis
• SWOT Analysis
• PEST Analysis
• Market Analysis
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STRENGTHS WEAKNESS
OPPORTUNITIES THREATS
SWOT Analysis
Textiles
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Textiles
STRENGTHS
SWOT Analysis
• Pioneers
• Patent
• Features
• Established Brands
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Textiles
SWOT Analysis
WEAKNESS
• Lack of Awareness
• Improper Supply
• Rural Market
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Textiles
OPPORTUNITIES
SWOT Analysis
• Wide Market
• Untapped Areas
• GDP
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Textiles
THREATS
SWOT Analysis
• Up-Coming Competition
• Stubborn Mindsets
• High Risk Factors
• Conflicts
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Textiles
• Pest Analysis
• Market Analysis
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Textiles
Projections
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Textiles
MACHINERY REQUIRED
(i) X100 ‘A’ series
(ii) B210 MMRC
(iii) AK9643-Z35
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RAW MATERIALS REQUIRE
(i) Carbon nano particles
(ii) Carbon nano tubes
Textiles
Purchase
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Textiles
PARTICULARS Rs (Cr) PER UNIT
Material cost 12.6 240
Factory overheads 3.75 60
Administrative overheads
2.1 40
Selling overheads 3.15 60
Total cost 21 400
+ Profit 21 400= Sales 42 800
Cost Sheet of Nano Shirts
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PARTICULARS Rs (Cr) PER UNIT
Material cost 20.2992 208.2
Factory overheads 3.15 60
Administrative overheads
2.1 40
Selling overheads 1.15 11.8
Total cost 31.20 320
+ Profit 29.25 300= Sales 60.45 620
Textiles
Cost Sheet of Existing Shirts
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Nano Shirts
Profit Margin
Rs 400/- Shirt
PromotionRs 3
Crores
Prime CostRs 240/-
ShirtExisting Shirts
Profit Margin
Rs 300/- Shirt
PromotionRs 1.1 Crores
Prime CostRs 208/-
Shirt
Comparison
Textiles
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TARGET SALES – 525000 SHIRTS
BREAKEVEN – 1 YEARS
Textiles
Breakeven Analysis
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Textiles
• Future Plans
• AIDA Conclusion
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Textiles
Thank You
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