© [x+1] 2010, Proprietary and Confidential

Step 1: Log on to LinkedIn under More go to Events

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 2: In the Find and Event box type NexTargeting 2011- hit Search

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 3: NexTargeting Summit 2011 will appear--- click on the event name

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 4: Check that you are Attending

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 5: Now share with your network

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 6: Email opens Up : Step 1- select who you want to share with by hitting IN button (Your LinkedIn Network will appear and you check off who to include)

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential7

Tool #2: LinkedInStep 6: Check off the people in your network who you want to invite to the FORUM. Hit the green arrow to add them to the distribution list.

Who to Invite?•C-Level

•Directors•VP

•Online Media MavensUse YOUR BEST

Judgment

© [x+1] 2010, Proprietary and Confidential

Step 7 : CLEAN UP EMAIL before you SEND – Delete what is there and use copy on next slide as a template to edit

Tool #2: LinkedIn

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© [x+1] 2010, Proprietary and Confidential

Step 8A : New Email Copy I if you want the to REGISTER directly

Tool #2: LinkedIn

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I would like to personally invite you to join me at a very special gathering of thought leaders at the NexTargeting Summit 2011 hosted by [x+1] on April 7 at the Harvard Club in mid-town Manhattan. During this all day conference, we will focus on the challenges and practical applications of multi-channel marketing. We have a comprehensive agenda exploring the latest trends and success across the myriad of online media channels. Please click here to RSVP for the event: http://nextargeting.eventbrite.com If you have any questions please email: info@NexTargeting.com Sincerely,

© [x+1] 2010, Proprietary and Confidential

Step 8B : New Email Copy – you want them to REQUEST an INVITE

Tool #2: LinkedIn

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 I would like to personally invite you to join me at a very special gathering of thought leaders at the NexTargeting Summit 2011 hosted by [x+1] on April 7 at the Harvard Club in mid-town Manhattan. During this all day conference, we will focus on the challenges and practical applications of multi-channel marketing. We have a comprehensive agenda exploring the latest trends and success across the myriad of online media channels. Visit www.NexTargeting.com for an invitation & event details or send an email to info@NexTargeting.com and we will get you registered. http://events.linkedin.com/NexTargeting-Summit-2011-hosted-by-x-1/pub/556876

© [x+1] 2010, Proprietary and Confidential

Step 9 Update your Status

Tool #2: LinkedIn Status Update

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Option 1: I am looking forward to The NexTargeting Summit 2011, hosted by [x+1]- great speakers, great agenda. Learn More.

Option 2: We are in the final stages of planning for NexTargeting Summit 2011, hosted by [x+1].

Link to www.nextargeting.com