next-generation ux: designing for tomorrow's unknown products and challenges
TRANSCRIPT
MIT Enterpr ise Forum: Next Generat ion UX
NEXT-GENERATION UX
DESIGNING FOR TOMORROW’S UNKNOWN PRODUCTS & CHALLENGES
NEW YORK, JUNE 4, 2015
MIT Enterpr ise Forum: Next Generat ion UX
NEXT-GENERATION UX
AGENDA: 5:30pm - 6:00pm: Reception 6:00pm - 6:15pm: Beverly May: Overview 6:15pm - 6:45pm: Ryan Gossen + QA 6:45pm - 7:15pm: Jeff Feddersen + QA 7:15pm - 7:45pm: Jay Vidyarthi + QA 7:45pm - 8:00pm: Panel Discussion 8:00pm - 8:30pm: Reception & Networking
MIT Enterpr ise Forum: Next Generat ion UX
BEVERLY MAY EXECUTIVE DIRECTOR, THE UX AWARDS CTO & HEAD OF PRODUCT, CASTACLIP GMBH
TWITTER: @OxfordTech, @UXAwards COMPANY: oxfordtech.us LINKEDIN: linkedin.com/in/beverlymay
ORGANIZER
MIT Enterpr ise Forum: Next Generat ion UX: Bever ly May
OVERVIEW
DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION
PRODUCTS & CHALLENGES
MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf
MIT Enterpr ise Forum: Designing the Future: Bever ly May http://www.artinsights.com/wp-content/uploads/2014/03/The_Jetsons_Jetsons_Sunday_Drive.jpg
MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May https://www.youtube.com/watch?v=5szXt6CBDmo
MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf
MIT Enterpr ise Forum: Designing the Future: Bever ly May
http://en.wikipedia.org/wiki/Butterfly_effect
When a small change in the initial state of a system can result in large differences in a later state.“Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?”
The flap of the butterfly’s wings in Brazil 3 weeks prior did not CAUSE the tornado — it formed a part of the total set of many initial conditions that, in combination, led to the tornado in ways that could not have been predicted
MIT Enterpr ise Forum: Next Generat ion UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences (only some users)
2. we can no longer measure, let alone analyze, the totality of our product designs or experience (only individual parts of it)
3. we can no longer really know WHY many things happen (especially from single-source analytics)
MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Designing the Future: Bever ly May
UX PROCESS
DISCOVER & RESEARCH
DEFINE & CONCEPT
PROTOTYPE, DESIGN & TEST
DEVELOP & DELIVER
WHAT HOW
USER CENTERED DESIGNUX IS…
MIT Enterpr ise Forum: Designing the Future: Bever ly May
Who is your “user”?
What’s his/her problem?
What’s your
solution?
How to best solve in a NEW way?
Assumptions true? How to improve?
MIT Enterpr ise Forum: Designing the Future: Bever ly May
DESIGNANALYSIS
‣ generate solutions ‣ structure/organize
components to solve the needs in the best way
MIX OF ANALYSIS + DESIGN
‣ research & identify audience, needs, environment, components and complex processes
MIT Enterpr ise Forum: Designing the Future: Bever ly May
LEMErS
Learnability Efficiency Memorability Errors Satisfaction
MIT Enterpr ise Forum: Designing the Future: Bever ly May
http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg
MIT Enterpr ise Forum: Next Generat ion UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences (only some users)
2. we can no longer design, measure, or analyze the totality of our product designs or experience (only individual parts of it)
3. we can no longer really know WHY many things happen (especially from single-source analytics)
MIT Enterpr ise Forum: Next Generat ion UX
4 NEW PRODUCT DESIGN TRUTHS
1. we start with a single (most likely) user- and grow from there
2. we try lots of different things, then measure and optimize all aspects of the experience we can
3. we design dynamic systems, not fixed interfaces
4. we are comfortable with chaos- and respond quickly
MIT Enterpr ise Forum: Next Generat ion UX
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THANKS! DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION PRODUCTS & CHALLENGES
BEV MAY
MIT Enterpr ise Forum: Next Generat ion UX
JUDGES
RYAN GOSSEN PORTFOLIO DESIGN LEAD, IBM WATSON
COMPANY: IBM.com LINKEDIN: linkedin.com/in/ryangossen TWITTER: @ryango
MIT Enterpr ise Forum: Next Generat ion UX
JUDGES
JEFF FEDDERSEN INSTRUCTOR, NYU ITP PROGRAM DESIGNER, MAKER, PROFESSIONAL
COMPANY: http://fddrsn.net LINKEDIN: lilinkedin.com/in/jfeddersen TWITTER: @fddrsn
MIT Enterpr ise Forum: Next Generat ion UX
JUDGES
JAY VIDYARTHI UX DIRECTOR, INTERAXON INC (MUSE)
2014 UX AWARDS WINNER
COMPANY: choosemuse.com LINKEDIN: ca.linkedin.com/in/jayvidyarthi TWITTER: @JayVidyarthi
MIT Enterpr ise Forum: Designing the Future: Bever ly May
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MIT Enterpr ise Forum: Next Generat ion UX
2014 JUDGE
PANEL Q&A
JAY VIDYARTHI
RYAN GOSSEN
JEFF FEDDERSEN
BEVERLY MAY
MIT Enterpr ise Forum: Next Generat ion UX
THANKS!
NEXT-GENERATION UX: DESIGNING FOR TOMORROW’S UNKNOWN
PRODUCTS & CHALLENGES
NEW YORK, JUNE 4, 2015