NOLCHA FASHION WEEK NEW YORK / February 2015NEW YORK FASHION WEEK

Partner KitFebruary 12-15, 2015

September 10-14, 2015

7th *

Year

2015NEWYORK

NOLCHA FASHION WEEK NEW YORK / February 2015

Prestige of property For the past 6 years Nolcha Fashion Week four day event has been held simultaneously with New York Fashion Week and has established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition.

Consistent celebrity attendance and media coverage Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, VH1’s Carrie Keagan, 30 Rock’s Katrina Bowden, HRH Princess Theodora of Greece and Denmark and prominent media attend to view the latest trends within the fashion industry.

Background Established 2007

Coco Rocha Christy Turlington Mel B

Real Return on Investment Click here to read the article “Nolcha meant business” recap by ADWEEK

New York City Recognition Nolcha Fashion Week New York is an Official Sanctioned Fashion Week Event by

As seen in

NOLCHA FASHION WEEK NEW YORK / February 2015

A note from the founders

We have selected highlights of the past 6 years, 23,000+ images, 220+ runway shows, 80 million+ media impressions and 200+ hours of video into this partnership kit.

The following presentation is an opportunity of the strategic promotion, brand awareness to a niche demograpic of trendsetters, editors, bloggers and fashion industry, discovery of independent fashion designers from around the world, media attention and award winning professional runway shows during New York Fashion Week.

Nolcha Fashion Week has built long lasting relationships with established brands such as smartwater, CAT Footwear, Coca-Cola, DonQ Rums, RUSK, and American Airlines among others.

Our success over the past 6 years is seen by delivering positive results for our partners; reaching millions of consumers, ensuring their brand is represented to connect and stay connected, in an authentic, and meaningful way as a part of the global fashion community.

We look forward to your brand joining the Nolcha Family of Partners, Designers and History.

Arthur Mandel & Kerry Bannigan

NOLCHA FASHION WEEK NEW YORK / February 2015

Seasoned ManagementKERRY BANNIGAN / Co-Founder• 12+ years Events/Marketing/Media• Board G8 Young Summit • Fashion Chair of PVBLIC Foundation• Creator Independent Retailer Month

ARTHUR MANDEL / Co-Founder• 12+ years business Development/

Entertainment /Events • Holds JD St. Thomas University School

Law, licensed to practice Supreme Court Florida Patent/Trademark Office.

• Board St. Judes Cancer Research

Greg Bloom / Sponsorships • 20+ years in Advertising, Marketing, Events,

Publishing

Alyson Roy / Public Relations Director • 12+ years in lifestyle PR focused in the

Fashion, Arts & Entertainment industries• Advisory Board for Fashion Advance and

Blazetrak.com• Founding Junior Board member for

Rosie’s Theater Kids

Nolcha Fashion WeekAdvisory Board Members

Alexa Winner Alexa Winner CompanyAlyson Campbell AMP3 PRBeth Anderson Chic GalleriaCorey J. Stanford FashionAdvance.com David Salvatore Town Real Estate Dawn Del Russo Bella DawnDenise Fleming Look Los AngelesJaimen Stefko Lucky MagazineJamie Koff Fabric 2 FinishJennifer Margolin Red Sole DiaryLilly Berelovich Fashion Snoops

Mercedes Gonzalez Global Purchasing GroupMichael Stanley Rosenthal & Rosenthal, Inc.Michelle Henley Fashion EditsNancy Johnson OptimyzeNina Tsang Fashion MonitorOley Dicenso We Connect FashionRick Weinstein Searle NYCSiboney Colyer Armani ExchangeVanessa Di Palma Wright Farasha

NOLCHA FASHION WEEK NEW YORK / February 2015

Click to viewImages

Snapshot of the past event successes

Click to view Video

NOLCHA FASHION WEEK NEW YORK / February 2015

Niche DemographicBuild brand awareness with an exclusive and sought-after demographic of Influencers.

The quality of our attendees contributes to our success. Nolcha is not open to the public and we do not sell tickets to our events.

• Trendsetters • Industry influencers • Media/Bloggers

• Celebrities• 70% Female• Age 23-44

Coco Rocha Kat Graham Sammi Hanratty

Soledad O’Brien Rocco Gaglioti

Zendeya Prince & JacobSophie Simmons

Shaun RossJennifer Williams

NOLCHA FASHION WEEK NEW YORK / February 2015

Fashion DesignersOver 230 fashion designers have showcased their collections at Nolcha Fashion Week: New York from around the world including Italy, Australia, Moscow, Israel, Nigeria, USA, London, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.

Katty Xiomara

Dany Tabet

Le’kaBolongaro Trevor

NOLCHA FASHION WEEK NEW YORK / February 2015

Studio 6th Sense Samantha Cole London Andressa Leao Firetrap PrettyGreen Michael Fenici

Adolfo Sanchez Danilo Gabrielli Mimi Tran Charles & Ron YB CoutureChristian Benner

NOLCHA FASHION WEEK NEW YORK / February 2015

Celebrity-Brand Engagement

Bella Thorne

5.6 Million followers

3.4 Million followers

Actress Bella Thorne takes an instagram selfie for her 3.4 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin

jessica pimentel 28 K followers

Russell Westbrook

1.4 million followers

Rocsi Diaz 538 K followers

Celebrities interacted with brands and tagged them on social media during Nolcha Fashion Week New York 2014

Russell Westbrook

Kat Graham 1.9 Million followers

NOLCHA FASHION WEEK NEW YORK / February 2015

Robust Event Schedule

Day 1 Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests) 4pm - 6pm Designer Runway (400 guests) 7pm - 9 pm Designer Runway (400 guests) 11pm - 3 am Official After Party (500 guests)

DAY 2 Fashion Industry Dinner Party at Bagatelle8pm to 1am Industry and Networking (250 guests)

Day 3 Media Lounge Exhibition 12pm - 5pm Loung Exhibition (400 Guests) 6pm - 11pm Official Closing Party (600 Guests)

NOLCHA FASHION WEEK NEW YORK / February 2015

TestimonialsTestimonials

I love presenting at Nolcha Fashion Week. You don’t have to look to the left or to the right stressing over the fashion show. It allows me to showcase my “True Vision”, which is how fashion is supposed to be.

Stephen Goudeau Studio 6th Sense | Louisiana , USA

Working with Nolcha was a great experience. Launching my collection, there was so much to take care of and they truly made it easier. Their team was very professional and guided me through the whole process. You guys are amazing!

Danilo Gabrielli Danilo Gabrielli | Tuscany, Italy

Omri Bojko The Vanity Project | New York, NY

Christi du Mesnil Craven Lilly Lorraine | Texas USA

Nolcha was one of the best experiences we could have hoped for. They made the daunting task of throwing a top notch runway show very manageable and helped us throughout the entire process. We were introduced to an amazing community of professionals and designers in independent fashion as well as press and media. We are building on the momentum from Nolcha and using it as a springboard for showcasing our styles and ideas. From pretty much any perspective, Nolcha is a really fantastic event!

As an independent designer, Nolcha Fashion Week welcomed our brand to New York with a comprehensive platform created to gain notoriety that is imperative in finding our place in the in the fashion industry market.With this opportunity we launched our patent pending textile which continuesto receive feedback from media sources, bloggers, the public, investors and industry partners, the most tangible and credible sources to building a brand.Thank you Nolcha!

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press

“Nolcha Fashion Week The Platform for independent designers”

GALORE MAGAZINE ENTREPRENEUR MAGAZINE

“Capitalizing on Fashion Week”

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press

“While the fanfare is centered around Mercedes Benz Fashion Week, it’s far from the only glamour game in town.”

“Nolcha Fashion Week has become a hot incubator of new fashion design talent.”

“Nolcha Fashion Week: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.”

“Nolcha Fashion Week events give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands.”

“New York Fashion Week is a Big Deal for Emerging Designers, Too”

NOLCHA FASHION WEEK NEW YORK / February 2015

Click to view footage on NY1

Click to viewfootage on Vh1

Click to view Footage on Fox News

Outstanding Press: TV

Click to viewNDTV China

Click to viewfootage on Bravo

Click to viewNTN24

NTN24

Bravo VH1 Fox News

NY 1 NDTV China

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press

“New Generation of Latina Designers at New York Fashion Week”

NBC

Joonbug

ADWEEK

new york gossip girl

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press US Weekly VOGUE Women’s Health

30 ROCK CBS

NOLCHA FASHION WEEK NEW YORK / February 2015

On-Site Branding Activations

MARKETING MATERIALS • Branded product station

• Logo on 16’ by 8’ (Step & Repeat)

• Branded sponsor after-party

• Literature at registration area

• Real time social media coverage

PRODUCT PLACEMENT • Images/video of product with models &

guests • Onsite sampling/distribution• VIP goodie bags• Interact directly with guests and product

HOSPITALITY

• VIP tickets/front row seats to entertain clients

• Backstage access/meet the designers

Actress Kat Graham from Vampire Diaries.

NOLCHA FASHION WEEK NEW YORK / February 2015

On-Site Branding Activations

NOLCHA FASHION WEEK NEW YORK / February 2015

M A R K E T I N G / A D V E R T I S I N G MATERIALS• Use of Official Naming Rights ex. Official

Drink, Weight Loss, Airline, etc. • Logo on event website• Email newsletters• Media partnerships (ex. fashionmonitor.

com, MFDB.COM, NY POST 2.1MM+)• Social media campaign facebook/twitter

120,340+ followers/fans

PR OPPORTUNITIES• VIP Fashion Week giveaways • Dedicated press releases about

partnership • TV features (past include NBC, CBS,

Wpix 11, VH1, NY1, Bravo TV and

Telemundo)

PROMOTIONS• Front row seats / Backstage Access / VIP • Promotional discounts• Product giveaways through social media

contests• Events leading to fashion week • Use of images

Off-Site +Additional Exposure

Filming of Bravo TV “Million Dollar Listing” on site at Nolcha Fashion Week

NEW YORK POST ADVERT

Biovea Campaign Official Weight Loss Partner

NOLCHA FASHION WEEK NEW YORK / February 2015

Fashion Lounge

Fashion Lounge + Bloggers Brunch

The Fashion Lounge is a unique event opportunity to showcase your product to 100s of media, bloggers and industry in a relaxed enviroment during New York Fashion Week.

NOLCHA FASHION WEEK NEW YORK / February 2015

Seasoned Crew“The Muscle” Our experienced group of 40+ team members in lighting,production, staging, security, hair stylists, makeup artists, socialmedia, marketing, backstage, dressers, front of house and PRbring a wealth of expertise and exceptional work ethic.

As a partner of Nolcha Fashion Week New York you work with a dedicated team from creative to execution.

We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.

NOLCHA FASHION WEEK NEW YORK / February 2015

“RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for Nolcha Fashion Week New York, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent.”

RUSK

“Thank you for making Fuze and Coca-Cola part of Nolcha Fashion Week. The opportunity was great. We were able to get the product in the hands of the right consumers.”

Coca-Cola, Fuze

“The Nolcha team creatively got our LypSyl lip balm product invaluable exposure by being placed directly into targeted fashion industry hands, media outlets and VIP guests. The event definitely exceeded our expectations in both attitude and deliverables. This was a perfect venue for LypSyl lip balm and we were proud to sponsor this event that supports up and coming fashion designers from around the world.”

LypSyl Lip Balm

“Nolcha Fashion Week was a fantastic showcase for talented British designers. I’m sure those involved will leave their mark and do a lot of business in the future with New York.”

British Deputy Consul General / London Development Agency

“For the past 5 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in 2014.”

Don Q Rums

Past Distinctive Partners

NOLCHA FASHION WEEK NEW YORK / February 2015

Real Time Social MediaAt Nolcha your brand has the opportunity to reach millions of consumers through real time social media for a much more multifaceted consumer engagement.

1. Leverage offline event investment for online

content

2. Amplify your brand message reach

3. Increase and extend engagement with your followers/fans and new followers

126Kfacebook.com/thisis-guinevereThank you @NolchaFashionWK and @ruskhaircare for an amazing time#nyfw. So happy to be a part of this incredible show.

CocoRochaSo touching to see #DaniloGabrielli and a young designer from @MakeAWish walk the runway @nolchafashionwk

FOLLOWERS793k

947k

FOLLOWERS

1.2mfashionclimaxx2 LOVEE @rajestylesone accessories you guys must check him out BEYOND!! at @leka_nyc show!

NancyODell Some of my favorite designers are showing today @NolchaFashionWk presented by RUSK! @ruskhaircare for live coverage of the shows

18k

Brittany_Mason@danytabetcouture sure knows how tomake a woman feel glamorous! I especially enjoyed his show last night at #Nolcha FOLLOWERS

FOLLOWERS

FOLLOWERS

NOLCHA FASHION WEEK NEW YORK / February 2015

Real Time Social Media

FOLLOWERS

271kJenniegarthvery excited to be walking the catwalk today for @INTREPIDbyAOC and the gorgeous Epiphany collection #nolchafashionwk

406KCarriekeagan Thanks!! RT @vswims @NolchaFashionWK

Build upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week.

Zendaya @NolchaFashionWk @ruskhaircare @gabriellearruda Thank you for having me!

4.8m

FOLLOWERS

Fun today @NolchaFashionWk @Skinny-girlSpark @Bethenny these are so yummy! #RHONY

45kKristenTaekman

FOLLOWERS

FOLLOWERS

FOLLOWERS

136kAlexandriaSlimRice

NOLCHA FASHION WEEK NEW YORK / February 2015

Case Study:

FOLLOWERS

Subway selected Nolcha Fashion Week: New York to penetrate the trendsetting fashion industry with PROJECT SUBWAY: a fashion contest challenging independent fashion designers to create innovtive pieces made entirely out of 1,000s of SUBWAY sandwich wrappers, napkins,salad bowls and gift cards.

PROJECT SUBWAY received a professionally produced runway show, panel of celebrity judges including Spice Girl Mel B, +40 million media impressions including:

Althea Harper, Jared from Subway, Mel B

As seen on E Entertainment

Subway Makes a Splash at Fashion Week with Sandwich-Wrapper-Themed DressesOne of the big stars of Fashion Week this year? Subway. As in the sandwich chain. The company tried to muscle in on the Fashion Week action by staging a contest on Wednesday where designers were asked to create dresses made only out of Subway paraphernalia like sandwich wrappers, plastic bags, and logoed napkins. Click here: to read the story

NOLCHA FASHION WEEK NEW YORK / February 2015

PRESS/PRINT/ONLINE MEDIA/MARKETING

EVENTS (4 Days of Events)

OTHER/HOSPITALITY

Logo Link Event Page (4 months)Inclusion in All E-newsletters (+80,000)Inclusion in Press Releases + Dedicated Press ReleaseInclusion in Print, TV + Media Pitches Dedicated Social Media Campaign (+120,000)Nolcha Fashion Week: Presented by (YOUR BRAND)

Brand Dedicated After-PartyLogo Signage 16’ by 8’ (Step & Repeat) Press BoardProduct in VIP Goodie Bags / Front Row SeatsLiterature Placement Guest Registration AreaBranded Product Station at Runway ShowsOnsite Sampling/DistributionOne Minute Viral Dedicated Product Video Branded Product Exhibition Station at Media Brunch

Category Exclusivity / Naming RightsRights use, Marks, Images / VideosVIP Passes / After Party Passes Opportunity giveaways, back stage access, etc.

PRESENTING OFFICIAL SUPPORTING

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Sponsorship Levels

NOLCHA FASHION WEEK NEW YORK / February 2015

ContactGreg BloomNOLCHA 350 Fifth Ave. 59th FLNew York NY 10118

Greg@LA-Bloom.com www.LA-Bloom.comO: 424.272.7069 M: 720.364.5994 www.nolchafashionweek.com @nolchafashionwk

NOLCHA FASHION WEEK NEW YORK / February 2015

Great shots from Nolcha Fashion Week we are not done yet, enjoy a few candid shots from Nolcha

NOLCHA FASHION WEEK NEW YORK / February 2015

NOLCHA FASHION WEEK NEW YORK / February 2015

NOLCHA FASHION WEEK NEW YORK / February 2015

Actress Bella Thorne, NBA Star Russell Westbrook, Celebrity Stylist Johnny Wujek and Olympic Champion Nastia Liukin

NOLCHA FASHION WEEK NEW YORK / February 2015

NOLCHA FASHION WEEK NEW YORK / February 2015