NOLCHA FASHION WEEK NEW YORK 2015

7th *Year

2015/16Partner kit September 10-14

February 11-15

N O L C H AS H O W SN E W

Y O R K

F A S H I O N

W E E K

NOLCHA FASHION WEEK NEW YORK 2015

"The Nolcha Shows have become a hot incubator of new fashion design talent.”

Prestige of property For the past 6 years the Nolcha Shows have been held simultaneously with New York Fashion Week and have established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition.

Consistent celebrity attendance and media coverage Christina Milian, Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, Carrie Keagan and prominent media attend to view the latest trends within the fashion industry.

About Established 2007

As seen in

New York City recognition The Nolcha Shows are an officially sanctioned fashion week Event by

“The Indie Fashion Market Meant Business at Nolcha”

“Similar to how the Sundance Film Festval showcases independent films the Nolcha Shows capitalizes on indie designers and their contribution to the fashion community.”

“New York Fashion Week is a Big Deal for Emerging Designers,

NOLCHA FASHION WEEK NEW YORK 2015

Partnership Opportunities Branding activation strategies are integrated in each of our partnership levels over 4 days of events.

PRESENTING PARTNER• Full Naming Rights: Nolcha Fashion Week New York

Presented by Your Company

• Category Exclusivity

• Product Station at Runway Shows & Media Fashion Lounge

• Viral Dedicated Product Video

• Logo Inclusion on Step & Repeat, Invites, Web RSVPs,

Credentials and Event Website

• Inclusion in PR Campaign + Media outreach

• Social Media Campaign Support

• Assets: +2,500 images & Videos

• (Eighty) Event Passes / (Twenty) VIP Runway Seats

OFFICIAL PARTNER• Category Exclusivity

• Product Station at Runway Shows & Media Fashion Lounge

• Viral Dedicated Product Video

• Logo Inclusion on Step & Repeat, Invites, Web RSVPs,

Credentials and Event Website

• Inclusion in PR Campaign + Media outreach

• Social Media Campaign Support

• Assets: +2,500 images & Videos

• (Fourty) Event Passes / (Ten) VIP Runway Seats

SUPPORTING PARTNER• Product Station at Media & Blogger Fashion Lounge

• Social Media Campaign Support

• Onsite sampling

YOUR BUDGET ( A LA CARTE )Communicate your goals and budget to us and we'll taylor an ideal activation that best shares your brand experience, fostering long-term connections through engagement of ourindustry influencer guestsand global audience

OUTREACH 4 DAY S OF EVENTS

• Social Media: + 5 Million

• Attendance: +2,100 Influencers

• noillim 51 + :sserP

• Hashtags: +5,000 tags

.

• Logo Inclusion on Invite, Event Website and Web RSVP

• On-site brand ambassadors

• On-site brand ambassadors

NOLCHA FASHION WEEK NEW YORK 2015

Robust Event Schedule

Day 1 Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests) 4pm - 6pm Designer Runway (400 guests) 7pm - 9 pm Designer Runway (400 guests)

Day 2 Fashion Industry Dinner Party8pm to 1am (300 Guests)

Day 3 Media and Blogger Fashion Lounge 12pm - 5pm (400 Guests)

Day 4 Fashion Week Official Closing Party10pm to 2am (+500 Guests)

NOLCHA FASHION WEEK NEW YORK 2015

On-Site Branding Activations

MARKETING/EVENTS/ONSITE

• Branded product station

• Logo on’ (Step & Repeat)

• Branded sponsor after-party

• Literature at registration area

• Real time social media coverage

PRODUCT PLACEMENT • Images/video of product with models &

guests

• Onsite sampling/distribution

• VIP goodie bags

• Interact directly with guests

HOSPITALITY• VIP seats to entertain clients

• Backstage access/meet the designers

NOLCHA FASHION WEEK NEW YORK 2015

MARKETING/ADVERTISING MATERIALS• Use of Official Naming Rights

• Logo on event website

• Email newsletters

• Media partnerships (ex. fashionmonitor.

com, MFDB.COM, NY POST 2.1MM+)

• Social media campaig reach 1MM+

PR OPPORTUNITIES• VIP Fashion Week giveaways

• Dedicated press releases about

partnership

• TV features (ex. NBC, CBS, Wpix 11,

VH1, NY1, Bravo TV and Telemundo)

PROMOTIONS• Front row seats / Backstage Access /

VIP

• Promotional discounts

• Product giveaways through social

media contests

• Events leading to fashion week

• Use of images

Off-Site + Additional Exposure

Bravo TV “Million Dollar Listing” otterbox on fashion news live

NOLCHA FASHION WEEK NEW YORK 2015

Trendsetting Demographic Build brand awareness with an exclusive and sought-after demographic of influencer pioneers.

• Trendsetters• Industry influencers• Media/Bloggers

• Celebrities• 70% Female• Age 23-44

Zendeya Prince & JacobSophie Simmons

Coco Rocha Mel B Soledad O’Brien Shaun Ross Jennifer Williams

Zendeya Prince & JacobSophie Simmons

NOLCHA FASHION WEEK NEW YORK 2015

Celebrity-Brand Engagement

3.4 Million followers

Actress Bella Thorne takes an instagram selfie for her 3.6 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin

1.9 Million followers

Kat Graham

Bella Thorne

28k followers

Jessica Pimentel

1.8 Million followers

Russell Westbrook

Rocsi Diaz

535k followers

Trendsetting celebrities interacted with brands and tagged them on social media at the Nolcha Shows

NOLCHA FASHION WEEK NEW YORK 2015

Real Time Social MediaBuild upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week.

1. Leverage offline event investment for online

content

2. Amplify your brand message reach

3. Increase and extend engagement with yourfollowers/fans and new followers

Coco RochaSo touching to see #DaniloGabrielli and a young designer from @MakeAWish walk the runway @nolchafashionwk

FOLLOWERS793k

947k

FOLLOWERS

1.2mfashionclimaxx2 LOVEE @rajestylesone accessories you guys must check him out BEYOND!! at @leka_nyc show!

NancyODell Some of my favorite designers are showing today @NolchaFashionWk presented by RUSK! @ruskhaircare for live coverage of the shows

FOLLOWERS

271kJennie Garthvery excited to be walking the catwalk today for @INTREPIDbyAOC and the gorgeous Epiphany collection

FOLLOWERS

Zendaya @NolchaFashionWk @ruskhaircare @gabriellearruda Thank you for having me!

4.8mFOLLOWERS

Fun today @NolchaFashionWk @SkinnygirlSpark @Bethenny these are so yummy! #RHONY

45kKristen Taekman

FOLLOWERS

NOLCHA FASHION WEEK NEW YORK 2015

Click to viewImages

Snapshot of past event success

Click to view Video

View video and images

NOLCHA FASHION WEEK NEW YORK 2015

“RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for the Nolcha Shows, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent.”

RUSK

“Thank you for making Fuze and Coca-Cola part of the Nolcha Shows. The opportunity was great. We were able to get the product in the hands of the right consumers.”

Coca-Cola, Fuze

“Nolcha Shows was a fantastic showcase for talented British designers. I’m sure those involved will leave their mark and do a lot of business in the future with New York.”

British Deputy Consul General / London Development Agency

“For the past 6 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in 2015.”

Don Q Rums

Distinctive Partners

NOLCHA FASHION WEEK NEW YORK 2015

Pioneers of Fashion Design

Katty Xiomara

Dany Tabet

LekaBolongaro Trevor

Over 230 designers have showcased their collections at Nolcha from around the world. They include Italy, Australia, Moscow, Israel, Nigeria, USA, England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.

NOLCHA FASHION WEEK NEW YORK 2015

Studio 6th Sense Samantha Cole London Andressa Leao Firetrap PrettyGreen Michael Fenici

Adolfo Sanchez Danilo Gabrielli Mimi Tran Charles & Ron YB CoutureChristian Benner

NOLCHA FASHION WEEK NEW YORK 2015

Media & Blogger Fashion Lounge

Fashion Lounge + Bloggers Brunch

The Fashion Lounge is a unique event opportunity to showcase your product to media, bloggers and industry in a relaxed enviroment during New York Fashion Week.

NOLCHA FASHION WEEK NEW YORK 2015

Press From Top Publishers

“The Nolcha Shows: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.”

“6 Fashion Week Trends You Can Actually Wear at the Office”

“Capitalizing on Fashion Week”“The Nolcha Shows give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands.”

"The Nolcha Shows: the platform for independent designers"

“While the fanfare is centered around Mercedes Benz Fashion Week, it’s far from the only glamour game in town.”

NOLCHA FASHION WEEK NEW YORK 2015

Click to view footage on NY1

Click to viewfootage on Vh1

Click to view Footage on Fox News

Outstanding Press: TV

Click to viewNDTV China

Click to viewfootage on Bravo

Click to viewNTN24

NTN24

Bravo VH1 Fox News

NY 1 NDTV China

NOLCHA FASHION WEEK NEW YORK 2015

Outstanding Press

“New Generation of Latina Designers at New York Fashion Week”

NBC

Joonbug

ADWEEK

new york gossip girl

NOLCHA FASHION WEEK NEW YORK 2015

Outstanding Press US Weekly VOGUE Women’s Health

CBS NYPOST

NOLCHA FASHION WEEK NEW YORK 2015

Seasoned Management

KERRY BANNIGAN / Co-Founder• 12+ years Events/Marketing/Media• Board G8 Young Summit• Fashion Chair of PVBLIC Foundation• Creator Independent Retailer Month

ARTHUR MANDEL / Co-Founder• 12+ years business Development/

Entertainment /Events • Holds JD St. Thomas University School

Law, licensed to practice Supreme CourtFlorida Patent/Trademark Office.

• Board St. Judes Cancer Research

Greg Bloom / Sponsorships • 20+ years in Advertising, Marketing, Events,

Publishing

Alyson Roy / Public Relations Director • 12+ years in lifestyle PR focused in the

Fashion, Arts & Entertainment industries• Advisory Board for Fashion Advance and

Blazetrak.com• Founding Junior Board member for

Rosie’s Theater Kids

NOLCHA FASHION WEEK NEW YORK 2015

Seasoned Crew“The Muscle” Our experienced group of 40+ team members in lighting,production, staging, security, hair stylists, makeup artists, socialmedia, marketing, backstage, dressers, front of house and PR bring a wealth of expertise and exceptional work ethic.

As a partner of the Nolcha Shows you work with a dedicated team from creative to execution.

We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.

NOLCHA FASHION WEEK NEW YORK 2015

Contact

Arthur MandelNOLCHA 350 Fifth Ave. 59th FLNew York NY 10118

arthurm@nolcha.com9178058518 www.nolchashows.com