Affiliates ask, “What can I do to geta leg up on the competition; there'sso much new media out there,what's the best way to advertise?”

It's true; there is a mind boggling arrayof new technologies we can use toattract new and keep customers. Onlinemarketing. Viral marketing. Web 2.0.Social networking. Search engine mar-keting. Text marketing. It's hard to keep up.

The truth is you don't need to be atechno-geek or a marketing expert togrow your business. And you don't needto spend lots of money. Customers willhappily give you all their business. Notonly that - they might even be willing topay more money for the privilege. How?With the oldest marketing tool there is.Word of mouth advertising.

Technology may be changing, butpeople aren't. We love to “discover”great products. We want to be treated

like we matter. With word of mouth, it'snot about the store. It's about the stories.The world is small and, more important,round. What stories areyour customers telling?

Let's take CustomerConnie. Dry Cleaner Ais close to Connie'shouse. She has beentaking her clothes therefor years. Every time Connie went in,they asked her for her name andaddress. Every single time. Like shewas a stranger. Then Dry Cleaner Bopened up. They were a little furtheraway but Connie decided to give them atry. Much to her surprise, after giving hername and address on her first visit, notonly did she not have to give it againwhen she returned to pick up herclothes, she was also greeted by nameby the person who brought her clothesto her. Guess where customer Connie

now has all her dry cleaning done?Guess how many people Connie has toldabout her wonderful new dry cleaner?

Every dry cleaning order has thecustomer's name on the ticket. So whydoesn't every counter person use the

customer's name whenthey deliver the order?Maybe they don't havetheir heart in their worklike the person at thenew store Connie visited.Maybe they see dry

cleaning pick-up as more of a transactionthan a relationship building tool. Ormaybe, they just didn't think of it.

Dry cleaning is very, very local. Most ofyour customers live within a 3-5 mileradius. So word-of-mouth can be very,very powerful. How do you generate it?

Memorable moments are what turn atransaction into an emotional connection.The Sunday you open up for a customer going out of town.

A N E W S L E T T E R T O H E L P Y O U T O G R O W Y O U R B U S I N E S S

What Stories Are Your Customers Telling?

Technology may bechanging...

But people aren’t!

2007Summer

51 WEST 135TH ST.KANSAS CITY, MO 64145

S O L U T I O N SL O O K F O R Y O U R G R E E N E A R T H B U T T O N S A N D C O N T E S T I N S T R U C T I O N S I N T H E M A I L !

H A V E A Q U E S T I O N ? J U S T C A L L K A R E N M A X W E L L T O L L - F R E E AT8 7 7 - 9 2 6 - 0 8 9 5 O R E M A I L K A R E N @ G R E E N E A R T H C L E A N I N G . C O M

GreenEarth is sponsoring a contest.Win CASH!

You can't lose if you enter our “September Stories” contest. That's becauseevery Affiliate has a chance to win customers, and cash! The contest is centeredon a new marketing tool - a button that tells customers to ask about theGreenEarth difference. It is a simple, fun conversation starter that helps yougive customers a new reason to appreciate what makes you special.

Most customers come in at least once every 4 weeks. If you wear thebuttons for the month of September, that will give you and your counterstaff an opportunity to connect with most all of your customers 1:1. Ourgoal is to help make a difference in your business by helping you makeyour difference more obvious to your customers.

The contest isn't complicated. We just want you to tell us what happenedwhen you wore your buttons. How did it make a difference for your store.Yourcustomers? Your business? Anyone can enter - Affiliates and employees. Allyou have to do is email us your stories. You could win a $500 gift card, a $250 giftcard or a $50 gift card!

GreenEarthwww.GreenEarthCleaning.com

TollFree: 877-926-0895

®

We’reMoving!

Continued on Page 2

This newsletter is printed on recycled paper with soy inks.

Sept 15th, 2007

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The call to talk about the stain you areworking on. The science behind yourprocess that makes GreenEarth not justbetter for the earth, but for their clothes.The way you have their order waiting forthem before they even get to the counter.The local charity drive you sponsor. Thequirky collectables you display in the

store that spark conversations. Theunique signature item you attach toeach order. The personal note of thanksyou send every year to customers.Make a difference, then continuallyreinforce it so people always havesomething to talk about.

It's really quite simple. Look at thingsfrom the customer's side of the counter.Look at everything your store does,

every touch point you have withcustomers, from how the customerexperiences it. Then remember the105% Rule. Nobody is going to share anexperience that is 5% better than thenorm. People don't talk about experiencesthat they expected to have. They talkabout the things that surprise and delight.

It isn’t hard to generate a story. Just letyour heart show.

Are you interested in attractingmore customers to your store? Wehave created a GreenEarth Cleaningindoor window sign that will increaseyour store's visibility day and night. Thedimensions are: 28” wide by 15” high.

The price for each sign is $129.00including shipping.

To place your order, call toll free at877-926-0895 or email:

karen@greenearthcleaning.com

NewSign

tt NIGHT TIME VIEW

DAY TIME VIEW ss

Jack Alquist, Guild Cleaners, Inc, Lodi, CA

Amin Amersi, Hollyway Cleaners, West Hollywood, CA

Mike Aramian, Fashion Cleaners, South Pasadena, CA

Paul Bagley, Ship Shape Cleaners, Brookfield, CT

Mark Barron, Blue Spruce Cleaners, Jackson Hole, WY

Doug Berry, Martinizing Dry Cleaning, Racine WI

Stu Bloom, Rave Fabricare Master Cleaners, Scottsdale, AZ

Connie Burnley, Parliament Cleaenrs, Annandale, VA

Soo Chang, Colonial Cleaners,Minneapolis, MN

Albert Chen, Atlantic Cleaners, Monterey Park, CA

Bong Cho, MY Cleaners, Laguna Niguel, CA

Jim Choi,Aloha Cleaners,Bellevue,WA

Michael Choi, Premier Cleaners, Huntersville, NC

Mack Davis, Medlin-Davis Cleaners, Raleigh, NC

George DeFazio, Martinizing Dry Cleaning,McMurray, PA

Thomas Etcheverry, Meadowview Cleaners, Longmont, CO

Jim Dunn, Tuchman Cleaners,Indianapolis,IN

David Feingold, Jett Ferry Cleaners, Dunwoody, GA

Bob Fogelsanger, Balfurd Cleaners, Tipton, PA

Wallace Francis, Walrus Cleaners Inc., Lynn, MA

Ed Fuller, Fuller’s Dry Cleaning & Laundromat, Rochester, NH

Patrick Geraty, Apollo Cleaners, Tempe,AZ

Buddy Gritz, Presto Valet of Virginia, Inc, Alexandria, VA

Soon Hyun, Business Park Plaza Cleaners,Vista, CA

Brenda & Dan Honeycutt, Plaza Dry Cleaners Inc. , Chapel Hill, NC

Tomonobu Igarashi, Clean Living Hawaii, Honolulu, Hi

Surendra and Carolyn Kumar, Oakwood The Greener Cleaners,Hermitage, TN

Rod and Maria LaFuente, Thornwood Cleaners, Pleasantville, NY

Jay Lee, Cupid Cleaners, Arlington, VA

Jae Lim, De Vries Cleaners, Wheaton, IL

Kyehung Lee, Four Corners Cleaners, Woburn, MA

Samuel Lee, Sparklizing Cleaners, Fremont, Ca

Raymond Margel, Executive Cleaners, Lakeland, FL

Shawn McCann, Best Cleaners, Middletown, CT

Jeff Newman, Todays Cleaners, Bakersfield,CA

Charles Patel, C & S One Hour Martinizing,Stockton, CA

Mike Patel, Quality Cleaners, Palmdale, CA

Prashant Patel, Green Cleaners, Bakersfield, CA

Arthur Patterson,Vamco Cleaners, Los Angeles,CA

John Patterson, Complete Cleaners,Trussville, AL

Jim Parvaresh, Debonair Cleaners, Manhatten Beach, CA

Joe Peterson, Prestige Cleaning Center, Minneapolis, MN

Duke Quinones,Vapor Sudden Service Cleaners, Monterey, CA

Steve Ritt, Prestige Cleaners, Seattle, WA

Jose and Celina Santana, El Dorado Cleaners, National City, CA

William Schaffer, Rhode Island Cleaners,Arlington , VA

Roger Schertzer, USNA Laundry & Dry Cleaning Facility, Annapolis, MD

Thomas Shinn, Quality Cleaners, Union City, CA

David Shunnarah, Flamingo Dry Cleaners,Birmingham, AL

Afzal Tower, Swiss Cleaners, Dallas, TX

Todd Watkins, Watkins Managerment, Roseville, MI

Brent Wyant, Classic Cleaners, Huntsville, AL

Steve Young, Plaza Cleaners, Portland, OR

Where would we be without you?!Congratulations and heartfelt thanks to our Affiliates

celebrating 5 years with GreenEarth!

Continued from Page 1

The GreenEarth Booth...A Hit At The Clean Show!

LEFT TO RIGHT: PAM ELLIS, KAREN MAXWELL, JIM DOUGLAS, JIM BARRY, RON BENJAMIN, TIM MAXWELL & STACY SOPCICH

Our booth at Clean '07 was the hit of the show! People loved watching our GreenEarth sand castle cometo life during the show. We enjoyed meeting with friends old and new and talking about why “There's moneyin our sand”, our theme for this year’s show.

Why a sand castle? What better way to demonstrate our difference?! Unlike most of our petroleum basedcompetitors, liquid silicone is made from safe, natural sand.

Why the theme “There Is Money In Our Sand”? Because beyond the labor and cost saving advantages ofoperating with GreenEarth, Affiliates who market their GreenEarth difference are seeing terrific increases intheir sales.

Each Affiliate who visited our booth received a GreenEarth coin commemorating this event. We have a fewcoins left, so if you would like one, contact karen@greenearthcleaning.com.

Jim Barry

1Your Email Address. If you haven't alreadyreceived or responded to an email from us,please let us know how to reach you with newideas and opportunities.

2Are you interested in joining a GreenEarthManagement Group? We are exploring thepossibility of starting a group to exchangeideas and perspectives in all facets of yourbusiness from operations to management tomarketing. We would love to hear if youwould be interested in joining a group like this.

3Would you use GreenEarth marketing materialsthat could be customized to your store? Weare putting the 2008 marketing packagetogether and want to know: would you like tobe able to go online and create your owncustomized materials? GreenEarth woulddesign various direct mail postcards, ads, doorhangers, posters, brochures, banners, vanwraps and other items that you could cus-tomize with your store name, logo and otherindividual information. This tool would allowyou to view the final product, place ordersand send direct mail pieces to customized lists.Sound like something you would definitelyuse? Let us know.

4Got GREEN Tips? How have you made yourworkplace Greener? We use both sides ofevery sheet of paper before recycling it.This simple exercise reduces our paperconsumption and saves trees. Let us knowwhat tips we can pass on!

5Interested in Green Poly? See article to the left.

Want a GreenEarth Sign? See article to the right

Email Us About 5 Things

WeWantMail!

WeWantMail!

Ask JimQ. Jim, as the summer months

drag on, my sales have reallydropped. I was hoping that youcould give me some tips to turnthings around.

-- Slow in Sacramento

A. No doubt about it. In dry cleaning,no season is harder to withstand thanthe “dog days” of summer. Business canbe down 30-40% in July and August.

I wish I could say there was atried and true way to increasesummer sales. But the truth is, inmy experience, advertising anddiscounting just make the bottomline worse. Why? Because 30-40% ofyour customers are on vacation. It'slike the old fishing story, you can'tcatch fish, no matter what kind ofbait you are using, if the fish aren'tthere. The best way to manage theinevitable slow down of sales comingin the door is to manage how muchcash you have going out the door.Since 40% of overhead is labor, thebest way to maximize cash flow is tohave your employees take theirvacations the same time yourcustomers are.

My advice? Schedule vacationsand reduce hours during July andAugust. Then take two aspirin andwake up in September.

All the best,

Jim Barry

We have sourced a 100% degradable poly that we feel maybe of interest to some of our Affiliates. We are in the processof selecting a provider who can supply GreenEarth Affiliateswith this poly printed with the GreenEarth logo. In order topursue this further, we need to know how many of you wouldbe interested. The strength in the number of Affiliates shouldhelp us negotiate the best possible pricing. Currently, weestimate a 10-20% premium over plain poly prices.

Interested? Email karen@greenearthcleaning.com or call:toll-free - 877-926-0895.

Interested in Green Poly?

Call Karen toll-free at 877-926-0895 oremail: karen@greenearthcleaning.com

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