news release - modernismweek.comofficial modernism week merchandise is available at camp during...

January 2020 Please note: Our ‘main’ News Release regarding Modernism Week 2020 follows this page, and is four pages long. Following that, supplemental News Releases are in chronological order starting with the most recent. At the end of the document is a twelve-page presentation – initially prepared for our sponsors – that recaps the statistics from Modernism Week 2019. For images, rather than providing a dropbox and thereby offering the same images to all media, we prefer to curate from our extensive collection of images and fulfill requests with high-resolution images that best relate to the specific editorial angle or feature. Please contact Bob Bogard at O’Bayley Communications at 760-778-3525 or [email protected] Media planning to attend the festival in February MUST pre-register via the Modernism Week web site. Media will be asked to provide dates of travel and indicate events of interest. We strive to accommodate requests, but it is sometimes not possible to provide access to every event requested.

Modernism Week • modernismweek.com

NEWS RELEASE MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected]

Modernism Week Announces Schedule for 11-Day Festival in February 2020

Now Celebrating its 15th Year, Popular Event Offers Architectural Tours, Talks, and Parties in Significant Homes and Buildings Rarely Open to the Public

PALM SPRINGS, CA (October 22, 2019) – Modernism Week’s signature February festival will take place February 13 - 23, 2020, highlighting midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California. Celebrating it’s 15th year, the annual 11-day festival will feature more than 350 events including the Palm Springs Modernism Show & Sale, tours of iconic homes in more than 30 neighborhoods, walking tours, and nightly parties. Also offered are architectural biking and double-decker bus tours, tours of the historic Annenberg Estate at Sunnylands, a classic car show, garden tours, and a special series of compelling and informative talks. All events are open to the public and tickets go on sale November 1, 2019 at 12 p.m. PST at modernismweek.com. Attendees will be able to preview the events on the website without making purchases starting October 22. A portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. As additional events are finalized, they will be added for sale on the website on the first of each month. Some events sell out quickly. New events for 2020 include: Keynote Speaker: Daniel Libeskind: Edge of Order February 15, 1 PM, $45-$65 Architect, artist, professor, and set designer Daniel Libeskind will present the annual Modernism Week keynote address. “Architecture is the atmosphere, the story that has been created, and you’re part of it.” Internationally acclaimed architect Daniel Libeskind shares the incredible story of his architectural journey. Tour the Modernism Week Showcase Home and Four Modernism Week Featured Homes (throughout the run of the 11-day festival) Each year Modernism Week offers exclusive tours of Featured Homes, and this year it has added a special Showcase Home. Attendees will be able tour the five homes located in the Coachella Valley (tours occur on different days throughout Modernism Week): Showcase Home: Gillman Residence (1948) Herbert W Burns, Architectural Designer & Builder Dates Open: 2/14, 2/15, 2/16, 2/17, 2/20, 2/21, 2/22, 2/23, Cost: $40 This restored architectural gem pays homage to the incomparable Herbert Burns. Partially demolished and neglected for many years, this 1948 home is being restored in time for Modernism Week 2020 by the dynamic duo at Thomboy Properties. It was designed to take advantage of the natural beauty and appealing climate of the desert by incorporating an indoor-outdoor lifestyle.


Modernism Week 2020 News Release, page 2

Featured Homes: Guggenheim House (1967) Architect: Unknown Dates Open: February 14, 15,16, $30 This 1967 architectural gem was recently remodeled by Grace Home Furnishings to stunningly capture modern Palm Springs style. The interior spaces feature a seamless blend of contemporary furnishings and vintage pieces, and the bold color palette expertly mixes pattern and texture to achieve a fun yet sophisticated atmosphere that embodies the carefree Palm Springs lifestyle. The home is located in the prestigious Indian Canyons neighborhood, which boasts deep midcentury roots and distinctive architecture. Divine Du Bois (1972) Architect: Charles Du Bois Dates Open: February 15, 16, 17, $30 Interior designer Christopher Kennedy debuts a spectacular renovation of a quintessential midcentury property. As part of the iconic Canyon Estates neighborhood, this freestanding "Executive Home" was one of the last and most expensive properties in the development when it was first built. The renovation of the property includes a new kitchen, completely renovated bathrooms, and newly redone outdoor spaces. New furnishings and décor by Christopher and his design team will exemplify the sophisticated California glamour for which his brand is known. Miles Bates "Wave" House (1955) Architect: Walter S. White Dates open: February 21-23, $30 The Miles Bates House — known as the Wave House for its curving roof that mimics the San Jacinto mountains behind it — is being opened publicly for the first time since its remarkable restoration. It was one of more than forty houses in and around Palm Desert designed by local-born Walter S. White. In 2018 this home became the first Palm Desert landmark to be listed on the National Register of Historic Places. Purchased that spring by Stayner Architects, a family-run architecture and development firm based in Los Angeles, the Wave House has been lovingly and meticulously restored to Walter White's original designs. Mesa Modern (2020) Architect: Collaborative Dates open: February 21-23, $30 Experience Palm Springs’ transformation from midcentury modern to contemporary architecture and design at Mesa Modern, a featured design house in collaboration with interior designer Michelle Boudreau, landscape architect John Feldman of Ecocentrix and the design team of Juniper House that gains its inspiration from a global perspective on art, architecture, and interior and landscape design. The city’s new design movement is represented in this newly constructed home that emphasizes outstanding architecture and stunning outdoor spaces at the base of the beautiful San Jacinto mountains in the Mesa neighborhood. Sponsors for the Showcase Home and Featured Homes include Ferguson Bath, Kitchen & Lighting Gallery, Brizo, Corian, Dunn-Edwards, Hunter Douglas, and JennAir. Additional Showcase sponsors include Flor and Room + Board. Modernism Week Opening Night Party: Space Modyssey 2020 Launch into outer space at this wild and entertaining Opening Night Party celebrating 15 years of Modernism Week. The Palm Springs Air Museum will be transformed into a futuristic space station, complete with intergalactic cocktails and atomic party cuisine (provided by Lulu) and the legendary David Bowie tribute performer “Space Oddity.” Guests are encouraged to dress in their favorite



party-gear or space regalia. The event takes place Thursday, February 13 from 7 - 11 p.m. Tickets are $175. This special evening is presented by Ferguson Bath, Kitchen & Lighting Gallery. Other new events for 2020 include:

• Programs celebrating the Alexander Family • A Palm Desert Signature Home Tour • A panel on the saving of the Sunset Magazine archives • Nancy Sinatra appearing at the Historic Plaza Theatre • Shea Residence - Palm Springs Modern Committee Iconic Home Tour • Daughters of Design: Bertoia, Eames, and Saarinen • Birth of the Cool: A Symposium on California Architecture, Art, Design, and Culture at

Midcentury • Jerry Lewis House - 'Nutty Professor' Party • Content tracks on the significance of John Lautner • A series of talks on Australia’s modern architecture

Other signature events not to be missed include: The Forgotten Frey: The Cree House Tours One of Albert Frey’s most intact residential works has been meticulously preserved and restored to nearly its original 1955 condition. It has been owned by a single family and had been largely forgotten, as it quietly existed in Cathedral City on its hilltop perch overlooking the desert floor. Tours will be offered daily. Home and Neighborhood Tours Once again, Modernism Week attendees will be able to tour a wide array of midcentury modern homes, communities, and neighborhoods in Palm Springs. In addition, Modernism Week will continue to offer home tours and architectural excursions in surrounding desert cities including La Quinta, Palm Desert, Rancho Mirage and Indian Wells. Palm Springs Modernism Show & Sale One of Modernism Week’s most highly anticipated events, the 20th annual Show & Sale at the Palm Springs Convention Center (February 14 - 17) will feature 85 premier national and international dealers offering furniture, decorative and fine arts representing design movements of the 20th and 21st centuries. The popular Modern Design Expo (that adjoins the Show & Sale) will showcase cutting-edge modern design and technology to be introduced during the first weekend of Modernism Week. The Palm Springs Modernism Show & Sale will open with an early buying Preview Party on February 14 to benefit Modernism Week. Film Screenings Modernism Week will once again present dozens of films, including the world premiere of "Frey II: The Architectural Interpreter," the second part of a two-part documentary from director Jake Gorst and produced by Design Onscreen, and a reprise of the film “Eero Saarinnen – the Architect Who saw the Future.”



Hollywood’s Playground This year, Modernism Week offers an exciting array of entertainment options including an appearance by Nancy Sinatra at the Historic Plaza Theatre, the return of “Hollywood Revisited,” “Hollywood Modern: Houses of the Stars,” a talk by Alan Hess and Michael Stern, “Sunny & Her Hollywood Blondes,” a hit stage show by Sunny Thompson, and a talk by Joshua Greene about his father Milton Greene, who photographed Hollywood greats. CAMP Modernism Week’s CAMP (“Community And Meeting Place”) will provide a central hub for Modernism Week from February 14 - 23, 2020. CAMP will include an information desk, a box office, a café by Cheeky’s, the Modernism Week merchandise store by Destination PSP, Ferguson Bath, Kitchen & Lighting Gallery demonstration kitchen in partnership with JennAir and Brizo, designer lounges and a theater. The Dreamboats, a popular singing group, will offer free performances at CAMP. Entrance into CAMP is free and open to the public, open daily from 9 a.m. to 6 p.m. Returning Favorites Modernism Week aficionados will be pleased to see that the core favorite events will return this year, and many will feature new enhancements. These include the Premier Double Decker Architectural Bus Tours, Illuminated Modern (an after-dark architectural lighting display in downtown and sunset architectural bus tours), Sunnylands tours, tours of Frey House II, tours of iconic homes in the Coachella Valley, including the residence formerly owned by Frank Sinatra, compelling architectural walking tours specially curated for Modernism Week, a special landscape architecture exhibition of Lawrence Halperin at UCR-Palm Desert, Martinis On The Mountain, Modern Garden Tour, and Ask a Landscape Designer. Modernism Week’s signature 11-day festival will take place February 13 - 23, 2020. Tickets will be available November 1 at 12 p.m. PST. To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week’s official host hotel, is offering a special room rate for a limited time only. Contact them directly at 760-320-6868. Official Modernism Week merchandise is available at CAMP during Modernism Week and year-round at Destination PSP, 170 N. Palm Canyon Drive in downtown Palm Springs, and on-line at destinationpsp.com. About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Coachella Valley students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California.

Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

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Modernism Week 2020 Highlights Landscape Design and Outdoor Living

Events and Presentations focused on midcentury and contemporary landscape architecture and design

PALM SPRINGS, CA (January 7, 2020) – Modernism Week, the February festival that highlights midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California, will offer a series of presentations, book signings and its always-popular Modern Garden Tour, focused on midcentury and contemporary landscape architecture and design. All Modernism Week events are open to the public and tickets are now on sale at modernismweek.com. Modernism Week will take place February 13-23, 2020. “Modernism Week’s popular Landscape Design and Outdoor Living series continues to offer exceptional insights into indoor-meets-outdoor living,” said Paul Ortega, Landscape and Outdoor Living Captain. ”Modernists can attend compelling talks, interact with qualified landscape professionals or participate in the Modern Garden Tour. All of our events bring together ideas, talent, research and practical advice for people who want to know more about authentic California desert living.”

About the 2020 Landscape + Outdoor Living Series Wednesday, February 19, 1 PM Modern Garden Tour – $75 – Experience and embrace the modern aesthetic of drought tolerant and desert-friendly plants while touring exquisitely designed private modern gardens located in Palm Springs, on our ninth annual Modern Garden Tour. Come discover a wide range of garden designs from minimal to lush, all using modern materials and plantings. A keepsake brochure and map will be provided at check-in. February 22, 10 AM – $20 How Sunset Magazine Shaped California and the West - This lively and informative panel discussion details how the Sunset archive was nearly lost to the landfill and about the magazine’s impact on the lifestyle of the American West in the latter half of the 20th century and how it helped cultivate the uniquely modern lifestyle of the West. If you grew up with Sunset in your home, or even if you’re just curious about one of the key drivers of 20th-century modernism, this event is not to be missed. This event takes place at the Plaza Theatre in Downtown Palm Springs. The following events will also be offered at Modernism Week’s CAMP Headquarters: February 14, 9 AM – $12 Renaissance of Urban Public Space: Halprin’s Portland Open Space Sequence – The Halprin Landscape Conservancy’s recently celebrated restoration of the Portland Open Space Sequence and its impact on the emerging Fountain District is the subject of this presentation. February 15, from 10 AM – 4 PM – $30 Ask a Landscape Designer - 30 minutes of advice from a professional landscape designer presented by the Association of Professional Landscape Designers.

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February 16, 10:30 AM – $12 The American Garden at Midcentury – Join Jonathan D. Lippincott as he covers some of the important American landscape architects of the midcentury modern period including Thomas Church, Garrett Eckbo and Dan Kiley. February 16, 2 PM – $12 Robert Royston- In this talk, JC Miller will present Royston’s work with an emphasis on his residential projects, including his final commission, a series of gardens for the Palm Springs homes of Brent R. Harris and Lisa Meulbroek. Miller will discuss the experience of working directly with Royston on the design of the project and his continued collaboration with the owners through the years. February 16, 4 PM – $100 Robert Royston in Palm Springs: A Book Signing and Tour of the Circle and Becket House Gardens– A book signing, tour and conversation between JC Miller, author of Robert Royston, and Palm Springs garden owner Brent R. Harris about Royston’s final project. February 17, 9 AM – $12 Lockwood de Forest Jr., Santa Barbara Proto-Modernist– This talk by Robin Karson will focus primarily on Lockwood de Forest Jr.'s c. 1926 design for his own house and garden in Santa Barbara. February 17, 10:30 AM – $12 Welton Becket & Ruth Shellhorn: The Commercial & Retail Projects – Landscape architect Kelly Comras, FASLA, explores the collaboration of architect Welton Becket and landscape architect Ruth Shellhorn on fifteen projects that helped put post-war Los Angeles on the map. February 19, 9 AM – $12

California Post-war Landscape Architecture Today - Author Jeffrey Head guides us through a

conversation on the influence of modernist landscape architects like Church, Eckbo and Halprin in today’s California landscapes. February 20, 9 AM – $12 The Backyard, a Biography - Freelance nature writer Denise Maher explores the America backyard in a visual as well as psychological and cultural treatment of outdoor built spaces utilizing Maher’s own catalog of landscape projects as well as underseen images from Julius Schulman’s archive at the Getty Research Institute. February 22, 2 PM – $15 Desertscaping: Past, Present and the Future - A panel on the history and practice of sustainable horticulture in the Coachella Valley and California’s desert regions.

Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

Full descriptions of all Modernism week events are available at modernismweek.com. Modernism Week’s signature 11-day event will take place February 13-23, 2020. To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week’s official host hotel, is offering a special room rate for a limited time only. Contact them directly at 760-320-6868.



Modernism Week Announces Film Screenings

and the Return of the Architecture and Design Film Series

American Documentary Film Festival Will Collaborate Again to Produce Film Series Featuring 26 films, documentaries and short films

PALM SPRINGS, CA (December 19, 2019) – Modernism Week will once again offer a robust series of films relating to architecture and design during its 11-day festival that will run Feb. 13-23, 2020. In addition to six films (including a World Premiere), Modernism Week has again partnered with the American Documentary Film Festival (AmDocs) to offer an Architecture, Design, and Art Film Series. This series will feature 26 films organized into eleven programs. The Modernism Week curated films include: The New Bauhaus Friday, February 14, 2 PM, $15, $25 This new documentary explores the artistic practice and legacy of László Moholy-Nagy, with particular focus on his time spent as founder and director of the New Bauhaus in Chicago during the 1930s and 40s. Frey: Part 1 - The Architectural Envoy February 15, 3 PM, $12 The first of a 2-part series, this film explores Albert Frey’s early life and work in Europe and his architectural accomplishments during the 1930s in New York and Palm Springs. World Premiere Screening Frey II: The Architectural Interpreter February 15, 6 PM, $15, $25 (Preferred Seating), $85 (Preferred Seating + Post-Screening Reception) This world premiere is the second part of a two-part documentary from director Jake Gorst. With never-before-seen archival films, photographs and interviews, Frey II: The Architectural Interpreter continues to reveal the mystique of an influential architectural master. For guests that select Preferred Seating + Post Screening Reception, the meet and greet with wine and hors d’oeuvres will follow the film screening and will be held at V Wine Lounge in Palm Springs. Red Carpet Screening House of Cardin February 21 8 PM; $15, $25, $65 House of Cardin is a rare peek into the mind of a genius, an authorized feature documentary chronicling the life and design of Pierre Cardin. A true original, Mr. Cardin granted the film’s directors exclusive access to his archives and his empire, and unprecedented interviews at the sunset of a glorious career. This screening will take place in The Historic Plaza Theatre as the opening night film for the ADAFF.



Neutra - Survival Through Design February 16, 10 AM $12 This comprehensive documentary encompasses –the life, work, and times of Architect Richard Neutra. From his upbringing in 'Imperial' Vienna in 1892, his 1920's Berlin/Bauhaus days, to Los Angeles in 1925 via Chicago working with Frank Lloyd Wright, Rudolph Schindler, and his road to become the preeminent Modernist Architect of our day, Survival Through Design is a personal, passionate, cross-cultural, colorful story. Filmed on location in Europe and California Eero Saarinen: The Architect Who Saw the Future February 16, 3:30 PM, $12 Shot in 6K with the latest in drone technology, this stunning film showcases Eero Saarinen's body of timeless work for the first time. Breathtaking sequences were filmed by Eero’s son,Eric Saarinen, director of photography. In addition to these film screenings mentioned above, from February 21 through 23 the Architecture, Design, and Art Film Series will provide a fascinating array of documentaries, detailed below. Each program is individually priced at $10. Attendees may purchase an All Access Pass that allows entry into all programs / films for $65. ADAFF – Modernism Week 2020 Film Schedule PROGRAM 1: 11:30 AM $10.00 Film not yet selected. PROGRAM 2: 2:00 PM $10.00 #Life Edited Maui: Small Wonder, USA, 5 min. (MarQ Morrison) Man's footprint continues to get bigger on the planet. There are some talented architects who believe we can live as comfortably or better in a smaller environment. Instruments in the Architecture: Building The Pianodrome, SCOTLAND, 13 min. (Austen McCowan, Will Hewitt) Pianos are being thrown away at a tremendous rate – hauled away, set on fire and their valuable heavy metal sold for scrap. Tim, Leon and their team of inspired artists, musicians and volunteers have reclaimed these unloved instruments to build the world’s first 100-seater amphitheater made entirely from up-cycled pianos. Flying Monks Temple, LATVIA, 50 min. (ŽaneteSkarule) A dreamer by nature, Quanqi Zhu decides to set up a unique installation at the hillside of Sacred Songshan mountain in China. Despite the language barrier, his best companion is Latvian architect Austris Mailitis. As the building of the object begins, the creators themselves have to levitate between cultural differences, conventions and personal ambitions. PROGRAM 3: 4:30 PM $10.00 All The Possibilities, USA, 16 min. (Marsha Gordon, Louis Cherry) Immerse yourself in artist Vernon Pratt’s world of systematic abstraction, a symphony in black and white.



Ursula Von Rydingsvard, USA, 57 min. (Daniel Traub) Ursula von Rydingsvard is a New York-based contemporary artist whose artworks encompass sculpture and two-dimensional imagery. Her works, rooted in the sculpting of raw cedar, have been exhibited in galleries, museums and public spaces throughout the world. PROGRAM 4: 7:30 PM $15.00, $25, $65 Opening Night Red Carpet Event 7:30 PM House of Cardin, USA, 97 min. (P. David Ebersole, Todd Hughes) Millions know the iconic logo and ubiquitous signature, but few know the man behind the larger-than-life label. He founded his fashion house in 1950, introduced the ‘bubble dress’ in 1954, ‘future fashion’ in the 1960s, and was the first couturier to be on Time Magazine’s cover in 1974. Ultimately, we seek to answer the question: Who is Pierre Cardin? What is the story behind this legendary icon? Ticketed VIP reception, including preferred film seating, at 6:00 PM PROGRAM 5: 12:30 PM $10.00 How to Bend Concrete in 108 Easy Steps, USA, 25 min. (Mahesh Madhav) Engineering meets art as we follow a designer in his efforts to bend industrial concrete into beautiful furniture. Underneath the documenting of the physical process of manifesting the sculpture, we also document the ethos and mental process of ideation, discovery, and presentation — capturing what all content creators struggle with on every project. Insight - Lattoog, BRAZIL, 31 min. (Jose de Aiete) Follow two talented furniture designers who choose their creative choice in work over money. PROGRAM 6: 2:00 PM $10.00 Race At The Pompidou Center, UK, 3 min. (Emilie Queney) How was the Pompidou Center built? How could we use its long staircase? The answer to these questions in a handmade and home-made fiction. The Piranesi Experience, ITALY, 10 min. / Dreaming The Real, ITALY, 13 min. (Daniela De Francesco) Giovanni Vaccarini’s design introduces the theme of the surface which, in his work, almost turns into a fabric and hence into a body. The project for Powerbarn in particular hints to the Razzle Dazzle mimetic strategy that takes cues from a military camouflage technique. False Bird Of Paradise, SWITZERLAND, 16 min. (Viktoria Spierenberg) Approach the diverse spatial constructions of the Brazilian architect João Batista Vilanova Artigas (1915-1985), who co-founded the Escola Paulista and shaped the modern architecture of Brazil in the 1950s and 1960s. Amphisculpture, ITALY, 26 min. (Luca Cococcetta, Marco Zaccarelli) A portrait about the work of land art, donated by the American artist Beverly Pepper to the city of L'Aquila, a work connected to the restoration and recovery of the Basilica of Collemaggio and the adjacent Parco del Sole.



PROGRAM 7: 4:30 PM $10.00 Cleaning At Utzon's, NORWAY, 64 min. (Anna Anderson) Located at Mallorca, architect of the Sydney Opera House,Jørn Utzon’s villa Can Lis (1972) is placed on a cliff overlooking the Mediterranean Sea. Interested in the relationship between interior and exterior space, and the experience of living in and caring for buildings, the film shows filmmaker and architectural historian Anna Ulrikke Andersen cleaning 13 of the villa's large windows, one by one. PROGRAM 8: 7:00 PM $10.00 Neon, AUSTRALIA, 84 min. (Lawrence Johnston) Celebrate the beauty, color, and vibrant history of the neon sign from an international perspective as we face a world where it will soon be lost and superseded by L.E.D. signage. Neon is 100 years old and the craft and construction has changed very little, making neon one the greenest forms of light ever produced, and an amazing and enduring force of color and light in the visual landscapes of our lives. PROGRAM 9: 11:30 AM $10.00 A Song Of Nature, LEBANON, 5 min. (Julien Kai) A celebration of the elements of nature at the pilgrimage house of Vastseliina and the unique influence of these elements as a part of human interactions in the house. Territory Of The Beings, NETHERLANDS, 9 min. (Mirte van Duppen) The refined clean volumes of the Waterboard Brabantse Delta offices in Breda represent this ecosystem, where a number of creatures are daily crossing paths and structure their social lives. Sunlight, UK, 15 min. (Jim Stephenson) For the past 25 years, Gianni Botsford has been researching the sun and how its movement might shape architecture. In this short film, Piers Taylor discusses with Gianni his journey, culminating in his most recent completed project, ‘House in a Garden,’ which investigates how we can bring light into homes in dense urban environments. Shanghai Transitions, NETHERLANDS, 34 min. (David Lingerak) Shanghai is one of the largest cities in the world, and has undergone a huge metamorphosis in recent years. A lot is being demolished and a lot is being built. Things go wrong, but there is also a lot of beauty to be seen. Three Dutch architects who live in Shanghai each tell in their own way how they look at the transitions of this mega city. PROGRAM 10: 2:00 PM $10.00 Poetic Structure, USA, 6 min. (John Moody) Celebrate the interconnected qualities of architecture, engineering, and the visual arts. Presented during the summer of 2018, the exhibition illustrates architecture firm Skidmore, Owings & Merrill’s multidisciplinary practice, past and present, and the way design and engineering can be integrated to achieve works of public art as shared in the historic Schindler House in West Hollywood.



The Cerebral City, USA, 11 min. (John Moody) A young Australian woman rediscovers her city's public spaces through the narration of one of Melbourne's urban designers who helped transform it from a dying wasteland into a vibrant place for people. Redemption Square, USA, 20 min. (John Moody) Explore how the design of public space can change a person's life. Narrated by dozens of Angelenos, the story takes viewers into one public space at the heart of Los Angeles during five eras of its transformation – from its creation in 1866 through its impending redesign today – and offers an alternative vision for LA's public life based on the diverse perceptions, memories, and identities that come together in this place every day. Space Needle: A Hidden History, USA, 17 min. (BJ Bullert) The story unfolds like a mystery, to create a new origin story for this icon of the region. The narrative connects dance, art, and architecture, and explores the creative legacies of architect Victor Steinbrueck and Seattle-born, African-American dancer Sylvia Fort. Leisurama, USA, 51 min. (Jake Gorst) This is the story of a little pre-fabricated house, stocked with everything a person could need (except light bulbs) – just walk in and begin a happy life. Introduced first at the 1964 NY World's Fair, the houses were then sold at Macy's! Along the way, you'll find out about the cold war, the World's Fair, the struggles of architects to have their projects taken seriously, and the fates of those homeowners who invested in a Leisurama home. This is fascinating stuff – it includes lots of vintage footage and tidbits such as the tale of a woman who went to Macy's to buy a bra and came back with a house. PROGRAM 11: 4:30 PM $10.00 With Her, FRANCE, 53 min. (Laurent Morlet) Follow the passions of the ultimate Marilyn Monroe fan club. Full descriptions of all films in this series are available at modernismweek.com. Modernism Week’s signature 11-day event will take place February 13-23, 2020. To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week’s official host hotel, is offering a special room rate for a limited time only. Contact them directly at 760-320-6868.

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About Modernism Week: Modernism Week is a 501(c)(3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area. About AmDocs The American Documentary Film Festival (AmDocs) is a 501(c)(3) non-profit entity, operating as part of the Palm Springs Cultural Center. It was created as a forum to celebrate and promote documentary film and the independent filmmakers around the world who bring knowledge and awareness through their stories about real people and issues. It has grown exponentially each year, with annual honorees including Oliver Stone, Dionne Warwick, Peter Coyote and Peter Bogdanovich. The festival screens more than 120 thought provoking, entertaining and unforgettable films set across six screens in theatres in Palm Springs, Rancho Mirage and Palm Desert, attracting thousands of visitors and more than 150 filmmakers and industry guests from all across the U.S. and the world.



Modernism Week Adds New Events to Schedule for 11-Day Festival in February 2020

New Events Include Architectural Tours, Talks, and Parties

PALM SPRINGS, CA (December 9, 2019) – Modernism Week has added many new events to the

schedule for its signature festival that will take place February 13-23, 2020. The festival highlights

midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm

Springs area of Southern California. Now in its fifteenth year, the annual 11-day festival will feature

nearly 400 events, including the newly added tours, talks and special events. The new events were

added to the Modernism Week web site on December 1. Additional events will be added in the next

few weeks.

Newly Added Tours

Tours of homes and neighborhoods are some of the most popular events. Recently several new

tours were added to the schedule:

Tour of the Newly Rediscovered Lawrence Welk Estate February 15 and 22, various times from 9 AM to 12:30 PM $40 (30 min) Enjoy a tour of American band leader Lawrence Welk’s artfully restored 1952 midcentury modern home in the historic El Mirador neighborhood. La Dolce Vita! A Day in Old Pompeii the Roman Way February 22, 5 times from 9 AM to 2 PM $50 (1 hr) Explore a rare Midcentury, Roman Revival complex in this historic Old Las Palmas neighborhood. Give Me Shelter - Rescued Alexanders February 14, 4 times from 12:00 PM to 1:30 PM $65 (2 hrs) Known for their clean lines, streamlined floor plans, expansive windows connecting indoor and outdoor living spaces, and post-and-beam construction, “The Alexanders” represent examples of midcentury modern architecture and design. Previously overlooked, often disregarded or failed to give proper attention, this collection of “rescued” and tastefully restored homes, built by the Alexander construction company, are some of Palm Springs finest examples—inside and out. And Then There's Mod: Marrakesh at Midcentury February 18, 7 times from 12:00 PM to 3 PM $85 (1.5 hrs) Marrakesh Country Club Rarely open to the outside world, Marrakesh Country Club is celebrating its 50th anniversary with a tour of six homes, with decors ranging from intact 1970 Pop Artful and Mad Moroccan Mod to High Regency Glam and the Wow of Now. Designed by the undisputed master of the Hollywood

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Modernism Week 2020 New Events News Release, page 2

Regency style, John Elgin Woolf, the 364 "little pink palaces" on 155 rolling green acres, with its whimsical outbuildings and almost surrealistically lush landscape, Marrakesh is truly the “Jewel of the Desert." Park Imperial South February 15, 2 times from 1 PM to 2:30 PM $55 (1.5 hrs) Famed architect Barry Berkus' career spanned more than 50 years... and it began here. These iconic buildings feature folded rooflines and cutting-edge midcentury architecture, sculptural concrete block walls, floor to ceiling windows, terrazzo floors, and private courtyards. Ten of the homes on display have been methodically restored in exciting and unique ways. Vintage automobiles and bicycles will be on display throughout the complex and a DJ will entertain participants with 1960s popular music.

Newly Added Special Events 50th Anniversary of "Poolside Gossip" February 22, 4 PM $50 (3 hrs) Celebrate the 50th Anniversary of the iconic Slim Aarons photograph “Poolside Gossip” with one of the original subjects, Nelda Linsk, while enjoying cocktails, light bites and a special photo op. Modernism Yard Sale February 23, Free (8 AM - Noon) This annual vintage flea market sale produced by Modern Bear and hosted by H3K Home has become one of Modernism Week’s most popular free events. Midcentury Mixology Cocktail Clinic at Mr. Lyons February 14, 15, 16, 2 times daily from 12:00 PM to 3 PM $62 (2 hrs) Join the legendary mixologists at Mr. Lyons Steakhouse and learn how to make iconic, classic cocktails of the midcentury era at home. This fun, hands-on mixology class will explore the process of making high quality hand-crafted cocktails while participants follow along with the experts and make their own for sampling. (Includes 3 drinks). 2- Day Photography Workshop with Photographer Andrew Pielage February 15 and 16, 8 AM each day $395 (2-day session) Join internationally published architectural photographer Andrew Pielage for a weekend workshop photographing the iconic midcentury modern architecture of Palm Springs.

Newly Added Talks

Educational Programming is one of Modernism Week’s core components. In addition to the wide

range of talks already offered in the 2019 festival, several new talks have been added:

"Cheap and Thin": Neutra and Frank Lloyd Wright February 17, 9 AM $12 (1 hr) Frank Lloyd Wright was insulted that Neutra was in the 1932 Museum of Modern Art’s ‘International Style’ exhibition. He wrote that Neutra’s work was “cheap and thin.” Dr. Raymond Neutra explains.


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Renaissance of Urban Public Space: Halprin’s Portland Open Space Sequence February 14, 9 AM $12 (1 hr) The Halprin Landscape Conservancy’s recently celebrated restoration of the Portland Open Space Sequence and its impact on the emerging Fountain District is the subject of this presentation. The New Giants of Modern Architecture February 14, 3 PM $12 (1 hr) This presentation focuses on the presence and importance of women architects in shaping the history of Modernism. The Legacy of the Alexander Construction Company in Palm Springs February 14, 9 AM $12 (1 hr) The Alexander Construction Company, founded by George Alexander and his son, Robert Alexander, had an enormous impact on the residential development of Palm Springs from 1956 to 1965. This insightful presentation by architect and preservationist James R. Harlan discusses how the construction of these homes significantly increased the size of Palm Springs and caused the city to take on a new shape, direction, and character as an enclave of modern architecture, now referenced as mid-century modern style. Architecturally Speaking: The new College of the Desert campus in Palm Springs February 21, 10:30 AM Free Ticketed Event (1.5 hrs) Architecturally Speaking: Learn all about the new world-class and innovative College of the Desert campus in Palm Springs.

# # #

About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Coachella Valley students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California.

Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.


NEWS RELEASE

MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected]

Modernism Week Helps Local Community Organizations Raise Funds

Neighborhood Tours and Partner Events Provide Great Opportunities

for Charitable Fundraising

PALM SPRINGS, CA (May 22, 2019) – Modernism Week announced that its 11-day

festival in February 2019 and its four-day Fall Preview in October 2018 provided an

opportunity for dozens of local organizations and neighborhood groups to produce

events and raise significant funds. The funds were raised from ticket sales for official

Modernism Week events, including neighborhood tours, parties, educational talks, and

other events and enabled the organizations to contribute to local Coachella Valley

charities or to fund civic improvements. During Modernism Week Fall Preview and

Modernism Week 2019, participating partner organizations raised $1.87 million. This

includes more than $584,000 in funds raised by local neighborhood organizations from

tours.

Modernism Week works closely with local neighborhood organizations to showcase

iconic Palm Springs residences and other architecturally significant buildings during

tours in many of the city’s 48 official neighborhoods and neighboring cities. Other

neighborhood organizations reinvested the funds into their neighborhoods through

architectural restoration, improving infrastructure or landscape improvements. This year

29 neighborhoods (including five new neighborhoods and six mid-valley tours) organized

31 tours that featured 148 residences and 5 churches, attracting more than 9,000

participants. These neighborhoods included Canyon Estates, Da Vaal Estates, El

Rancho Vista, Hidden Cody, Indian Canyons, Kings Point, Little Beverly Hills, Little

Tuscany, Merito Manor, Old Las Palmas, Park Imperial South, Pompeii de Las Palmas,

Racquet Club Estates and Racquet Club Garden Villas, Royal Hawaiian Estates,

Sagewood, Sandcliff, Sandpiper, Seven Lakes Country Club, Sunrise Lanai, Tamarisk

Country Club, Tamarisk Gardens, Tamarisk Ranchos, Tamarisk West, Tahquitz River

Estates, Twin Palms, and Vista las Palmas.

Other tours included an overview of Meiselman-designed homes in multiple Palm

Springs neighborhoods (funds were designated for the Palm Springs Animal Shelter)

and Sacred Spaces, a tour of significant midcentury houses of worship.

Many neighborhoods raised funds specifically to donate to locate charities, including Old

Las Palmas that raised nearly $50,000 and will work with the Palm Springs Unified

School District that will benefit low-income students in the Coachella Valley.

Modernism Week Helps Local Community Organizations Raise Funds - continued


Tahquitz River Estates raised more than $13,000 from their neighborhood tour, which

will help support city-wide CERT (Community Emergency Response Team) training. The

Indian Canyons neighborhood raised more than $31,000 which will be dispersed to Palm

Springs Fire Department Station 4, Palm Springs Public Library, Palm Springs Animal

Shelter, Animal Samaritans, Martha's Kitchen, Well in the Desert, as well as allocating

funds for community beautification in the neighborhood.

This year Racquet Club Estates held their 11th Modernism Week tour and raised

$24,000. It will use the proceeds to fund a recently established college scholarship

program for a Palm Springs High School student to study design and architecture. In

addition, the neighborhood organization offers Beautification Grants to

homeowners within Racquet Club Estates to share expenses for needed improvements

to the outside of the house.

Many neighborhoods raised funds to reinvest in their communities and their surrounding

neighborhood. These include:

• Tamarisk Country Club raised nearly $24,000 to benefit Preservation Mirage, an

organization dedicated to raising awareness of preservation issues in Rancho

Mirage

• Vista Las Palmas will use a portion of their profits to be the ‘lead’ sponsor of the

upcoming star dedication during Modernism Week 2020 that will honor the

Alexander family

• Canyon Estates raised money to renovate their Clubhouse restrooms

• Da Vaal Estates will use funds to make property improvements

• Little Tuscany will use their funds to pay for traffic calming in the neighborhood

• Royal Hawaiian Estates is restoring its signature property to its original design

• Seven Lakes will apply the funds to historic designation for its clubhouse and

other clubhouse upgrades.

In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit

organization also helps various local organizations raise funds to further support their

efforts to preserve and promote modernist architecture throughout the community. Ticket

proceeds for official Modernism Week events these organizations produced in 2018-

2019 generated than $1.29 million for various local partner organizations which

included: American Documentary Film Festival (AmDocs), Friends of the Palm Springs

Library, Palm Springs Art Museum’s Architecture and Design Center, Palm Springs

Modern Committee, Palm Springs Preservation Foundation, Lautner Compound,

Makerville, LLC, Mizell Senior Center, Palm Springs Historical Society, Temple Isaiah,

Volunteer Palm Springs, American Institute of Architecture (Los Angeles, Orange

County, and San Diego chapters), American Society of Interior Designers (Los Angeles,

Orange County, and San Diego Chapters), and the Association for Women in

Architecture and Design.

Modernism Week Helps Local Community Organizations Raise Funds - continued


“Modernism Week has a long-standing tradition of enabling other organizations to raise

funds,” said William Kopelk, Modernism Week Board Chairman. “We are delighted that

our neighborhood and partner organizations raise funds that they use for preservation,

education, civic improvements or to reinvest back into the local community. The tours

and fundraising events produced by partner organizations not only provide them with the

ability to raise funds, but also allow them to showcase their neighborhoods and

organizations to national and international tourists.”

This year, Modernism Week will continue its long-time scholarship program by awarding

eight scholarships on June 1 to deserving Coachella Valley students who have chosen

educational paths in the fields of architecture and design. The scholarships, which will

total $40,000, include matching funds from One Future Coachella Valley. Since the

Modernism Week scholarship program was initiated in 2011, a total of $163,000 has

been awarded to-date.

“Giving back to the community is one of the most important aspects of Modernism

Week,” said Chris Mobley, Chief Executive Officer. “Our Board of Directors and staff are

committed to partnering with community organizations to help them generate revenue

through event ticket sales. We are especially pleased to award our annual scholarships

to deserving students. These are just a few of the many ways that Modernism Week

contributes to the local community.”

Modernism Week celebrates midcentury modern design, architecture, art, fashion and

culture in the greater Palm Springs area with two valley-wide events each year; one in

October and one in February. The February 2019 event generated more than 152,000

attendees $57 million in revenue for area hotels, shops, restaurants, and other local

businesses from Palm Springs to Indian Wells and beyond.

Later this year, Modernism Week will offer its annual Fall Preview October 17-20, 2019

(tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week

event February 13-23, 2020 (tickets go on sale November 1 at 12 p.m. PST). For more

information about future Modernism Week events, visit modernismweek.com and follow

them on Facebook, Instagram, and Twitter.

# # #



Modernism Week Recognized as Preservation Leader at Statewide Conference

Local Organization Selected for their Contributions to Midcentury Modern Resources, Community Initiatives and Preservation

PALM SPRINGS, CA (May 9, 2019) – Modernism Week officials announced that it has been honored with a special resolution by the State Historical Resources Commission at the California Preservation Foundation (CPF) conference that is being held in Palm Springs. Modernism Week was chosen for this honor because of its many years promoting preservation of historic structures and its contributions to midcentury modern community initiatives. The 44th annual CPF conference, which runs May 8-11 at the Palm Springs Hilton Hotel, is titled “Preservation Springs Eternal” and focuses on a range of topics exploring ways of building on California’s preservation legacy. It features more than 50 educational programs, tours and special events and will be attended by more than 600 people. Among the six educational tracks are topics of particular interest to the public: Homes, Hospitality & Heritage: The Economics of Historic Preservation; and Cultural Landscapes & Open Spaces; and others. The conference is open to the public, but attendees must register. “Modernism Week in Palm Springs has done an outstanding job of raising awareness of modern architecture on a national and international level and for the preservation of Modern Architecture in the City of Palm Springs,” said Julianne Polanco, State Historic Preservation Officer. “The State of California and the State Historical Resources Commission offers profound thanks to this most worthy organization.” “Modernism Week is extremely honored that our focus on preservation has been recognized by such a prestigious organization like the State Historical Resources Commission,” said William Kopelk, Modernism Week Board Chairman. “Advancing the cause of preservation is central to Modernism Week, so it is gratifying that our work has been appreciated by such a significant organization.” About the Resolution The California Office of Historic Preservation (OHP) administers federally and state mandated historic preservation programs to further the identification, evaluation, registration, and protection of California's irreplaceable resources. OHP’s State Historical Resources Commission meets once a year in conjunction with the California Preservation Foundation conference. Jay Correia, Registration Unit Supervisor, California Office of Historic Preservation and the rest of the Commission presented a resolution to Modernism Week in recognition of its contributions to mid-century modern resources, community initiatives and preservation.

About Modernism Week Modernism Week is an annual event that celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area. The February event, which took place in the Palm Springs area of Southern California from February 14 - 24, 2019, attracted an estimated 152,000 attendees. Attendees participated in more than 375 events throughout the festival. The 11-day festival generated an estimated economic impact of $57 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond.

Modernism Week Receives Resolution at Preservation Conference - continued


Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Later this year, Modernism Week will offer its annual Fall Preview from October 17-20, 2019 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week event from February 13-23, 2020 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # #

About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California.



Modernism Week Attendance Increases by 20% in Fourteenth Year

Organizers Announced that 152,000 Attendees Participated in 11-Day Festival in Palm Springs

PALM SPRINGS, CA (March 8, 2019) – Modernism Week officials announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 14 - 24, 2019, was estimated at 152,000 attendees, an increase of 20% over 2018. Attendees participated in more than 375 events throughout the festival. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated economic impact of $57 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events, experienced more than 38,000 visitors throughout the festival, a 20% increase from the year before. “Modernism Week continues to offer our attendees opportunities to learn about midcentury modern design, architecture and culture and about Palm Springs and other desert communities,” said William Kopelk, Modernism Week Board Chairman. “Our expanded range of programing continues to emphasize preservation and education and also offer fun and unique experiences through tours, parties and other activities. We couldn’t do this without the support of our primary sponsors, including Ferguson Kitchen, Bath & Lighting Gallery, Corian Design, JennAir, and Brizo. The support of these sponsors as well as the City of Palm Springs, our Civic Presenting Sponsor, makes this event one in which attendees plan to return to each year. The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a mecca for preservation, modernism and architecture, which has a year-round influence on the valley’s tourism and international stature.” Modernism Week attendees came from all fifty United States and the District of Columbia, with California accounting for the majority of attendees (54%). Modernism Week attendees came from 445 of 482 cities in California, or 92% of all Californian cities. Locally, the Coachella Valley represented 33% of tickets sold in California. In addition to many California visitors, the event was popular with attendees from Washington, Illinois, Oregon, and New York. Attendees came from all across the globe with twenty-five countries represented (a new record) including Canada, Australia, Germany, United Kingdom, New Zealand, France and many more. The Palm Springs Modernism Show & Sale also saw increased numbers. More than 14,250 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. Attendees were eager to view and purchase furniture, decorative and fine arts representing all design movements of the 20th century from more than 90 premier national and international dealers. “The 2019 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company’s history,” said Rosemary Krieger, President of Dolphin Promotions. “Our record-breaking number of significant exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing. The returning Modern Design Expo added an additional 40

Modernism Week 2019 Recap - continued


exhibitors and attendees enjoyed browsing the modern decorative solutions that these exhibitors offered.” Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees, including the sold-out Modernism Week Keynote Presentation by world-renowned architect Moshe Safdie, a series of programing highlighting the achievements of legendary interior designer Arthur Elrod, a photography exhibition showcasing the garden and landscape designs by Dan Kiley, a symposium about architect Paul Rudolph, a theatrical production called “The Princes of Kings Road,” and the return of the Architecture Design Art Film series, curated by the American Documentary Film Festival. Modernism Week’s central headquarters, CAMP (‘Community and Meeting Place’) was staged again in a dynamic tented structure located in the space that will soon become the Downtown Palm Springs Park. Ferguson, Modernism Week’s exclusive Kitchen, Bath and Lighting sponsor, provided lighting throughout CAMP. The unique and sleek lounge furnishings were provided by Tidelli. JennAir and Brizo offered popular interactive experiences. Corian Design featured a large booth showcasing various displays of its innovative product line, and hosted free nightly happy hour concerts by the Canadian Rock band the Dreamboats. Corian Design also produced a VIP Bus Tour Experience (Learning Lab) as an accreditation program for design professionals. Nearly 200 designers and architects participated in this program at CAMP over the course of three days. Dunn-Edwards Paints offered professional color advisors to assist attendees in choosing the right color of paint for their projects. The popular Modernism Week Shop by Destination PSP featured a wide range of newly created merchandise items that captured the retro vibe of Modernism Week. “We were delighted to see that this year even more attendees returned daily to CAMP to attend talks, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week’s success,” said Chris Mobley, CEO of Modernism Week. “We are grateful to the City of Palm Springs for providing Modernism Week with the incredible downtown location for CAMP.” Modernism Week once again offered attendees the opportunity to participate in home tours, parties, and architectural excursions in Palm Springs and outside of the immediate area including Rancho Mirage, Palm Desert, Cathedral City, Desert Hot Springs and Indian Wells. The festival continued to garner significant international and national media attention. International coverage included articles in the British publications Conde Naste Traveler International, Wallpaper, Guardian, Telegraph, and i.d.Amuse. Australian publications covering the event included Grazia, Herald Sun, News.com.au, and RiotACT. Canadian publications included Globe and Mail, Vancouver Sun, Leader Post, Drift Travel, Lelezard Magazine, MagZQuebec, and MSN Lifestyle. Italian publications included Archi Panic, Frizifrizi, Il Giorno, QuiBrescia, Simple Flair. Additionally, the festival was profiled in publications from Denmark, Switzerland, China, Japan, Mexico, Russia, France and Ireland. US coverage included Architectural Digest, Wall Street Journal, Dwell, Sunset Magazine, Los Angeles Times, Los Angeles Times Magazine, Forbes, New York Daily Record, Fodor’s Travel, WestJet Magazine, Afar Magazine, LA Weekly, California Home + Design, Modern Magazine, Luxe Interiors + Design, Locale, Palm Springs Life, and The Desert Sun.

Modernism Week 2019 Recap - continued


Later this year, Modernism Week will offer its annual Fall Preview from October 17-20, 2019 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week event from February 13-23, 2020 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

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Modernism Week 2019WRAP-UP REPORT

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2019 SUMMARY

The combination of resources and expertise of Secret Agent and

O’Bayley Communications has again brought favorable results to

Modernism Week.

The Fall Preview (and Media Day) again achieved exactly what was

intended, resulting in stories around the globe that appeared early

enough for people to plan and book trips for February.

Throughout the year, we received inquiries from major media outlets

all around the world. We often ‘curated’ their coverage, directing them

to stories that we wanted them to run. In many cases, we wrote

unique, original copy specifically for them. This resulted in a greater

range of international coverage from countries that had not yet

covered Modernism Week.

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In addition, we worked closely with Sara Dawson and Lisa Vossler

Smith to prepare specific News Releases to highlight sponsor

relationships.

Locally, we worked with Palm Springs Life, The Desert Sun, KESQ (ABC)

CBS Local 2, KMIR (NBC/Univision), and others to ensure that the best

possible combination of stories reached the local market. We provided

copy, event details and images to reporters, and arranged interviews

with board members, partner organizations, presenters and

homeowners for a diverse cross-section of representation.

The results were excellent, with collective ‘earned media’ generating

1.74 billion media impressionsNote: The exact figure is 1,742,909,220. The figure for 2017/2018 was 2.3

billion.

2019 SUMMARYc o n t i n u e d

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Modernism Week continued to garner

significant international and national

media attention.

MEDIA

HIGHLIGHTS

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International coverage included articles in the British publications

Conde Nast Traveler International, Wallpaper*, Guardian, Telegraph,

and i.d.Amuse. Australian publications covering the event included

Grazia, Herald Sun, News.com.au, and RiotACT. Canadian publications

included Globe and Mail, Vancouver Sun, Leader Post, Drift Travel,

Lelezard Magazine, MagZQuebec, and MSN Lifestyle. Italian

publications included Archi Panic, Frizifrizi, Il Giorno, QuiBrescia, and

Simple Flair. Additionally, the festival was profiled in publications

from Denmark, Switzerland, China, Japan, Mexico, Russia, France

and Ireland.

US coverage included Architectural Digest, Wall Street Journal, Dwell,

Sunset Magazine, Los Angeles Times, Los Angeles Times Magazine, Forbes,

New York Daily Record, Fodor’s Travel, WestJet Magazine, Afar Magazine,

LA Weekly, California Home + Design, Modern Magazine, Luxe Interiors +

Design, Locale, Palm Springs Life, and The Desert Sun.

MEDIA HIGHLIGHTSi n t e r n a t i o n a l + d o m e s t i c

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The process was smooth and worked

well. The credentialed media are

happy to be able to attend many

functions, including some of the

special/exclusive sponsor events

introduced this year.

MEDIA

REGISTRATION

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156

Registered Media Event Access

Media attended a variety

of public + exclusive

events

August 1, 2019

Fall Preview registration

form will be available online

Communication

PR team communicated

deadlines via email + site

MEDIA REGISTRATION

Cumulative total of online +

on-site registration

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Modernism Week 2019 received a

significant amount of media

impressions (print and online) from a

broad range of media. This report

summarizes the overall reach that

Modernism Week received this year

and highlights the significant media

placements we achieved in

promoting the event. Modernism

Week continues to use Cision to track

media placements, which significantly

improves the ability to analyze

extended media reach.

MEDIA

IMPRESSIONS

REPORT

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EARNED MEDIAThe total number of Unique Visitors and earned impressions and

tracked by O’Bayley Communications are the following:

Circulation / Unique Visitors:

(actual figure: 1,742,909,220)

1.74 billion +‘Earned media’ was generated in a wide array of traditional print,

broadcast, and online media publications. The table to the right shows

highlights of significant coverage (based on reach or importance of

publication). These 20 articles alone were responsible for media

impressions of 643,443,372! See the Media Coverage Report for full

details.

Date Media Imp/Circ

7/31/18 latimes.com 83,000,000

10/29/18 Latimes.com 83,000,000

10/10/18 Wall Street Journal Online, The 43,634,142



8/3/18 Patch 36,864,747

8/3/18 Patch 36,864,747

12/10/2018 Forbes Online 29,759,863

2/6/19 LA Times 23,975,350

2/5/19 LA Times 23,975,350

2/20/19 LA Times 23,975,350

2/6/19 Latimes.com 23,975,350

2/5/19 Latimes.com 23,975,350

7/31/18 Los Angeles Times Online 23,904,510

10/27/18 Los Angeles Times Online 23,904,510

2/20/19 Latimes.com 23,510,000

10/26/18 Chron.com 16,261,046

11/1/18 Chron.com 16,261,046

10/18/18 Guardian - theguardian.com, The 14,637,533

2/20/19 mnn.com 4,700,000

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ADS: GEOFENCING + GEOTARGETINGWe introduced the concept of “geofencing” and “geotargeting” to Modernism Week. In 2019 we

launched a new digital geofencing campaign to target potential visitors from Canada. We pulled

data from the last two years of the Vancouver Design Show and targeted those past visitors. In

addition we captured the devices of over 1,000 visitors to this years show including the area

surrounding the event location, reaching south to Fraser River and east almost to Burnaby (in

British Columbia). The exercise delivered more than 166,097 impressions with a click thru rate to

Modernism Week’s website of 0.34% (an average click thru – defined by Google Analytics – is

around 0.15% to 0.2%).

Similarly we geofenced the Denver Modernism Show, delivering 50,500 impressions to visitors of

the show. We further used digital methods to deliver the message both locally and nationally with

web editorials, banner advertising and eblasts delivered through Locale Magazine, Traditional

Home, Atomic Ranch, Interiors Magazine, Canada South, and Palm Springs Life.

We were also able to increase our local presence through partnerships in print, television and

radio.

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ADS: 2018-2019 PLACEMENTS

PRINT + DIGITAL MEDIA

The Desert Sun print, Palm Springs International Film Festival Guide, Atomic Ranch print and social

media, Coachella Magazine, Alaska Airlines BEYOND magazine, Uptown Design District Guide, Locale

Magazine print, digital and social media, Palm Springs Life, California Home and Design, Canada

South Magazine, Interiors Magazine, Traditional Home magazine, David Rago Catalog, and The

Architects Newspaper.

BROADCAST MEDIA

A TV campaign was launched with NBC Palm Springs and a radio campaign with Alpha Media on

MOD FM. Vinyl and digital billboards (produced by Lamar and shared with Dolphin Promotions)

ran prior to and through the event.

ADDITIONAL ADVERTISING

These campaigns were also supplemented with an additional outdoor bus shelter signage

campaign throughout the city on ten bus shelters, featuring buildings of interest to modernist

architecture.

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ADS: IMPRESSIONS

Total PAID Advertising Media Impressions: 42,264,205

These paid and sponsored advertisements garnered total impressions of 42,264,205.

(up from 21,967,024 in 2018 and up from 12.5 million in 2017)

TOTAL MEDIA IMPRESSIONS:

(combination of earned media impressions and paid media impressions)

Earned media: 1,700,645,015

Paid media: 42,264,205

.1,742,909,220 .

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SOCIAL

MEDIAMod Squad

Overview

Social Media Platforms

Facebook, Twitter, Instagram

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since Fall Preview: November 2018 to March 2018

SOCIAL MEDIA OVERVIEW

# of unique content published

across MW social platforms

across Facebook, Instagram,

and Twitter


and Twitter

total impressionsoriginal posts new followers

9.6M750K

+14K+

total followers

111K

+


and Twitter

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FACEBOOK22.3K followers844K impressions

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TWITTER4.3K followers322K impressions

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INSTAGRAM85K followers8.4M impressions

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Reached 85K followers on

March 28, 2019

80K 85K


February 15, 2019

(start of Modernism Week)

70K 75K


October 5, 2018

(before Fall Preview)


January 15, 2019

(before Modernism Week)

INSTAGRAM GROWTH

85K followers to date12.6K new followers since Fall Preview

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MOD

SQUAD

Now in its 8th year, the Mod Squad is a

social media influencer program that

allows Modernism Week to expand its

reach and diversify its audience.

Each year, a group of high-profile, design-

loving influencers is invited to experience

Modernism Week through their lenses,

using social media to share their diverse

points of view on modernism with

audiences in Palm Springs and beyond.

Total combined followers in 2019: 915K+

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An Instagram Takeover is when a guest is invited to temporarily “take over” a brand or

organization’s Instagram account. The Modernism Week Instagram Takeover was launched in 2013

as a creative (and proven) way for Modernism Week and the Mod Squad to collaborate and grow

their respective audiences by cross-promoting content.

Duration

January 2019 to

February 2019

2019 Stats

63 cumulative photos

41K cumulative likes

INSTAGRAM TAKEOVERS

WWW.SLIDEFOREST.COM

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171K+ total likes

for posts published by Mod

Squad during Modernism Week

75 posts

published by Mod Squad

during Modernism Week

(Does not include daily Instagram

Story content.)

915K+

cumulative Mod Squad

followers

MOD SQUAD ENGAGEMENT

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22

COMMUNICATIONS

Newsletters

Modernism Weekly

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22K+ active subscribers

644K audience

MODERNISM WEEK NEWSLETTERS

Today at MW

Daily e-mail blasts to

encourage last-minute ticket

sales, promote sponsored

programming, and more.

Newsletter Engagement

November 2018 - February 2019

Average open rate: 36%

Average click rate: 4.8%

Subscribers

WWW.SLIDEFOREST.COM

24

MODERNISM WEEKLY

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people who visited

modernismweekly.com

Content

Architecture, design,

culture, people, news,

etc.

4 years

since the blog was

established in 2015

What’s Next

2019 event recaps,

scholarship news + more

news release - modernismweek.comofficial modernism week merchandise is available at camp during...

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