News presentation

The institution, its representative and its representation

News presentation• two levels/phases of presentation:– the programme itself : the product of the

institution• semiotic, visual aspects in opening sequence of

signature graphics, logo, images of NPs, studio• verbal: headlines

– the item (kernel) of the NP, the representative of the institution

From transmission to communication• Evolution of the news bulletin from a concern with

the transmission of news/a message to a concern with the communication of news/a message– newsreader - previous formats– reads with no distractions from the message, thus:

• lack of background• head and shoulders frame • only one person at a time• no extraneous or spontaneous comments• no personalisation

• Also consistent with this conception of the news :– Irregular nomination of reporter in the field and

his/her location– Lack of an obvious studio space/place

Space of the studio

• Visual and verbal references to geographical position

• Signalled iconically• Newsroom as background• Proximal and distal deixis• Site of enunciation• Discourse of headlines

Mode of address

• Autocue, teleprompter allow for direct relationship with audience

• Qualitatively different from direct address• Not grounded in reciprocity• Parasocial interaction• Establishment of the frame through direct

greetings

The turn to communication

• Developments in technology • Recognition of potential, self-awareness• Shifting of focus from transmission to communication

of message

– PR firms engaged to re-vamp institutional images– Communicative skills and personal qualities of NPs and

studio, which represent the institution– More relaxed and informal presentation, personalisation,

consistent with growing self-referentiality

BBC logo 1987

ITV Studio 1992-99

ITV studio 2005

ITV studio Trevor and Julie 2008

ITV studio 2010