news · (iab). the edm has two medium rectangle slots and a leaderboard space, intended to work...

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PTY LTD

conexus financial

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S What we doI&T News is a twice weekly electronic direct mail (EDM) and website from Conexus Financial, the publishers of Investment magazine, top1000funds.com and Professional Planner. It is the news site tailored for institutional investment professionals.

I&T News prides itself on breaking news and providing industry-leading coverage of key developments in the institutional investment space. With a blend of hard news, analysis and events, I&T News is required reading for all senior executives and service providers to the $1 trillion-plus Australian superannuation market.

I&T News prides itself on talking to the most influential people and writing pithy, analytical articles. The EDM goes to more than 6,500 industry executives (per send) and has an open rate of more than 2,500 (per send). More than 1,500 people also regularly click through to the I&T News website.

Who we areI&T News is staffed by an experienced team of investment journalists. It is edited by Brett Cole, supported by a team of six investment journalists working for other Conexus Financial publications.

All content is original, generated by the I&T News team, each of whom has well-established contacts with executives across the investment and super fund sectors.

Meet the editor

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Brett Cole has been working for I&T News since June 2011. Prior to moving to Sydney, he was the Korean correspondent for The Economist. Before The Economist he worked for Bloomberg in New York, Tokyo, Taipei and Sydney. In the 1980s and 1990s he was a freelance reporter in China and Vietnam and worked as a staff reporter for a Bangkok newspaper.

A proud graduate of North Bundaberg State High School, he lived on Thursday Island where his father was the harbour master and pilot for much of Cape York during the benevolent rule of Johannes Bjelke-Petersen. Born in Christchurch, New Zealand, he is a proud Kiwi and a fanatical All Blacks supporter.

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T I&T News helps empower industry executives to keep up to date with information focused on investment news, trends, opinions, analysis, profiles, moves, views and the latest innovations and strategies to assist them to make informed decisions.

The I&T News team provide context and the latest in investment thinking, via close connections with the super and funds management community.

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6352

39,455+

audited email subscribers

page impressionsThese metrics are tracked internally using Google Analytics. Externally audited data from the Circulations Audit Bureau is available in the core data table above or from the ABA/CAB website.

Source: ABA Auditied, Nielsen Market Inteligence (International Traffic) Nov 2011

*Averages from all sends in 2011 from July onwards

TRAFFIC SOURCES (GOOGLE ANALYTICS)

Direct Traffic (EDM*, direct)Referring SitesSearch EnginesOther (Twitter, LinkedIn, EDM*)*Note: EDM traffic would appear in both segments

MONTHLY CORE DATA (ABA AUDITED)

Page ImpressionsAustralian Average Daily Unique BrowserTotal Unique BrowsersTotal SessionsAverage Session Duration (min:sec) Average Net Distribution (EDM)

39,455563

12,48322,442

2:256352

Open rateTotal opensClick rate% of those who open that click

EMAIL DATA* (MAILCHIMP)

34.4%3,85116.4%47.5%

49%7%

34%10%

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T Engaged readershipOur readership spans most sectors of the institutional investment industry, including super fund executives, fund managers, asset consultants, dealer groups, insurers and other service providers. Almost 85 per cent of our audited list of email subscribers have opened I&T News this semester.

Starting in 2012, the opt-out EDM will cater more specifically for its audience. Modern EDM sending techniques will be used to increase engagement and website visits. These include A/B split testing (which sends variations of the email to optimise open rates), and dynamically-tailored content.

Externally measured and auditedI&T News, and all other Conexus Financial publications, are externally audited by the Circulations Audit Board (CAB).

This means our website traffic page views and unique browser data is all accurately measured by the CAB using Nielsen tracking tags. The auditing process makes our reporting totally transparent and protects advertisers from being given misleading figures. We encourage our potential advertisers to look for audited publications and to encourage non-audited publications to be transparent about their reporting methods.For further information about auditing, visit the CAB

here. (http://www.auditbureau.org.au/index.php)You can access the CAB-audited data for all publications by going here. (www.auditbureau.org.au/mobile)

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60%Average total open rate

Graph above is unique click through rate versus financial services industry average (including marketing, publishing, etc).

4.79%

23%

Banking & Financial Services Avg (Vision6 2010-‐H2 Report)

I&T News Avg

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Execu&ves (CIO, CEO, COO, other chief-‐level posi&ons)

Management (GM, Managing directors, Directors, other managers)

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S Standardised advertisingThe I&T News EDM has been designed to accommodate internet advertising sizes standardised by the Interactive Advertising Bureau (IAB). The EDM has two medium rectangle slots and a leaderboard space, intended to work cohesively with the editorial content. The use of standardised units has been implemented to allow your creative executions to be run in both EDM and website and in multiple publications with no costs for creative resizing.

FrequencyI&T News is sent twice weekly, and whenever exclusive or news breaking information happens. Content is continually updated on the website.

Sponsorship Opportunities

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MREC #1300 X 250 pixels $4500 + GST

Leaderboard #A728 X 90 pixels $6000 + GST

MREC #2300 X 250 pixels $4000 + GST

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All animated gif tiles should display the “payload” information in the first frame. These should include a company logo and the message of the ad, plus any other pertinent information. This is to make sure your message is seen in Outlook.

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Leaderboard #A $6500 per month728 X 90 pixels

MREC #1 $5000 per month 300 X 250 pixels





Wide Skyscraper #B $7000 per month 160 X 600 pixels

Ticker #C $4000 per month 630 X 23 pixels

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PollsQuestions which challenge readers on investment trends, ideas, opportunities and philosophies - also present sponsorship opportunities for service providers wanting to engage with the I&T News audience.

Feature SponsorshipThere is the opportunity for a sponsor to target a particular asset class or idea in a sector that relates to the sponsor’s product offering or area of interest.

Technically speaking, sponsors can “own the skin” around a feature, which means the space on the website around the content. This can be tailored to be an image or logo which appears throughout the feature.

Pricing is based on the depth and length of the feature, its longevity on the site and the audience reach. POA.

VideoIn addition to traditional media, the web allows for interactive visual media such as video. The I&T News team of professional web designers can provide guidance and strategy on how to best use video to tailor your message. Themes could include executive interviews, education, analytical commentary, product overviews and more.

Sponsorship opportunities include logo positioning beneath the video; an 8-second “video tag” preceding the video content; or a 30-second TVC.

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conexusfinancial www.conexusfinancial.com.au

CEO & Group publisher: Colin [email protected](02) 9227 5702, 0412 641 099

Executive assistant & sales support: Deborah [email protected](02) 9227 5713, 0402 604 199

CFO & HR: Teresa [email protected](02) 9227 5706, 0411 148 811

Director - editorial: Simon [email protected](02) 9227 5716, 0403 448 047

Director - audience & product development: Rayma [email protected](02) 9227 5791, 0403 140 043

Level 1, 1 Castlereagh Street,Sydney, NSW, 2000

Director - conference sales: Chris [email protected](02) 9227 5723, 0407 450 043

Director - conference operations: Kirrah [email protected](02) 9227 5795, 0401 212 471

Head of design: Saurav [email protected](02) 9227 5709, 0431 012 528

IT manager: Prashant [email protected](02) 9227 5720, 0405 018 964

PTY LTD

conexusfinancialCEO and Group PublisherColin TateE: [email protected]: +61 (0) 2 9227 5702M: +61 (0)412 641 099

Associate PublisherLaurence Jarvis E: [email protected]: +61 (0)2 9227 5704M: +61 (0)466 324 707

Agency Sales ExecutivePeter BalinskiE: [email protected]: +61 (0)2 9227 5703M: +61 (0)410 129 128

EditorBrett ColeE: [email protected] P: +61 (0)2 9227 5714M: +61 (0)401 955 789

IT ManagerPrashant Sridhar E: [email protected]: +61 (0)2 9227 5720M: +61 (0)405 018 964

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