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Page 1: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Ray Chancreativepool.com/raychan

Page 2: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

What we do best

Broadcast the latest news and blogs by posting articles to the

magazine. Real-time.

Discover inspiring content & talent across a

variety of sectors.

Showcasetheir latest work by uploading projects.

Hunt & Apply for the latest industry roles.

Connect with the industry’s most active agencies, brands, studios, &

freelancers.

Attendour exclusive

networking events.

Creativepool is a global creative industry network, an award-winning platform that connects

companies and individuals based on the strengths of the visual content they create.

A fully responsive site optimised for all devices of every size, the Creativepool user interacts

with the community by utilizing our broad range of features.

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

Page 3: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

TechnophilesDigital Natives

Marketers Designers

PhotographersIllustratorsProducers

Motion GraphicsCreative Directors

StrategistsAccount Managers

CopywritersArt Directors

3DUX/UI Specialists

Strength in numbers

GLOBAL AUDIENCE

AN EVEN SPLIT

MILLENIAL25 - 34

GEN X35 - 44

GEN Z18-24

MEDIA HUNGRY PROFESSIONALS

DICHOTOMY OF DISCIPLINES

50:50

50% 18% 15%

49.7% Female50.3% Male

42% UK, 18% US. The rest by volume: Brazil, France, Spain, Italy, Germany, Australia &

Canada

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

210,000+MEMBERS

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

COMPANIES

17,000+

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

SITE MEMBERSHIP

Page 4: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Showcase and Promote Companies and individuals use Creativepool to

showcase their work and get connected.

We promote their work to attract new business

partners and employees for companies and for

candidates and freelancers to get found.

Recruiters like yourself can use the profile as

your hub to our audience. Use it to increase

your agency’s influence and perception by

broadcasting your message to your followers and

beyond to the whole Creativepool membership

base.

Page 5: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Connect and ShareCreativepool is the place for you to create your own network.

Gather followers or follow those that you want to connect with.

Recruitment consultants like yourself use the site to find and

connect with talent. Gaining followers who want to be informed of

your jobs and your news.

You can connect and follow individuals creating a pool of talent

that are on hand to be informed of your jobs and news.

Page 6: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Inform and PublishGot something to say?

Inform and influence by publishing

your company’s news to

Creativepool’s online Magazine and

see it shared by 1.5 million visitors.

Our dedicated editorial team checks

and publishes your news and articles

to our opt-in users.

You decide the content:

• News or press releases,

• Features or articles

• Advice or opinions

Page 7: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Find talent and fill jobsGo on a voyage of discovery through our

210,000 members.

Browse portfolios and showreels from some

of the most talented people in the world, connect,

follow and contact.

Let talent find you by advertising your jobs online.

Let us target broadcast our member base with

your vacancy. Let your job be seen by thousands

of users everyday.

Let yourself sit back and rate the applicants

using our easy to use bespoke candidate

management system.

Let us broadcast your role across our

Partner networks.

Page 8: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

A yearly publication, the Annual is the physical representation of the best works produced by the industry in the last 12 months, as chosen by a panel of top judges from the heart of the creative world itself. With limited room for sponsors in this exclusive publication, it’s a good idea to get involved early in order to tap into the Annual as a direct line of exposure to

the industry’s most senior decision makers.

THE ANNUAL

15,000COPIES

13,000AT CANNES LIONS

1,000LIMITED EDITION

HARDCOVERS

150,000DIGITAL DOWNLOADS

Page 9: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Creativepool’s Salary Guide is an all-encompassing insight into industry issues; a beautiful infographic snapshot of the current state of work within Design, Digital and Advertising. We collate data from the Creativepool Jobs Board and our Creative Recruitment partners and put it all together in this attractive rundown, with help from a handpicked freelance publishing professional

from our own community.

With tens of thousands of downloads in the first week and the broad variety of sources for its conclusions, the Salary Guide is the definitive report on the industry’s growth and stability. While the Guide’s Directory; includes a list of the most important resources and products for

creatives and freelancers.

SALARY SURVEY

30,000+DIGITAL DOWNLOADS

Page 10: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

An end-of-summer bash for hundreds of senior decision makers at the biggest brands and agencies in the land. Partnering with Creativepool to co-host this annual event is a fantastic means to raise awareness and solidify

your positioning at the heart of the market.

The sister to our London Party, this exclusive soirée in the sun is another chance to meet some of the most established industry players. The Cannes Pool Party’s partnership packages are completely bespoke - tailored to give you precisely the boost you need, without doing

any heavy lifting.

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

UK

US

OTHER

Pool PartyLONDON

Pool PartyCANNES

Page 11: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

AGENCY CRIBS DEEP DIVES CREATIVE DEBATES

Offline Engagement

Tired of talks?

Launched at Cannes Lions 2016. Creative

Debates takes the hotest topics in the

industry and puts them over to 2 teams of

industry leaders.

The 2 teams “argue” their side and then a

general discussion amongst the participants

will talk about a conclusion.

There is also a vote at the end making this

a fun and engaging way to take on serious

industry topics.

Deep Dives are offline bespoke events

where Creativepool can assemble a series

of speakers and create an event that will

engage with your target audience.

Normally does as a breakfast event these

events can be tailored specifically to your

organisation. We handle everything - from

topic choice, assembling speakers, venue

and finding attendees.

Remember MTV Cribs???

Agency Cribs is the creative industry

version. A short video centred around the

imaginative & inspiring environment of a

top creative agency. Lead by the agency

representative, the audience gains insight,

aspirations, or even future career goals, in

this fun and easily accessible format.

Page 12: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Exposure Tactics

NEWSLETTERS BESPOKE MAILERS DISPLAY

137,000+ Send List 125,500+ Send List

22% Open Rate 24% Open Rate

3.8% Click Rate 2.7% Click Rate

The hottest news and the latest work from the industry delivered to inboxes

every Tuesday morning.

Always relevant, these targeted messages see above average open

rates and high levels of engagement, making it a fantastic traffic driver for any

campaign.

With droves of traffic funneling in from multiple channels, aligning your company with our web presence can bring a spike in awareness for your

product or service. - Leaderboard- Skyscrappers

- Buttons

350,000+ Unique users (pm)

Page 13: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Job advertising

Jobs advertising (contract) Cost (per credit)

Up to 9 credits a month £40

10 credits £36

20 credits £32

30 credits £28

40 credits £24

50 credits £20

Jobs advertising (ad hoc) Cost (total)

1 Job Credit £100

5 Job Credits £375

10 Job Credits £500

25 Job Credits £1,000

50 Job Credits £1,500

Talent Search

CV Search Cost

CV Search (1 week) £200

CV Search (1 month) £400

CV Search (1 year) £2,000

Job Sponsorship

Jobs keyword sponsorship (month) Cost

Standard Category £250

Premium Category £750

Page 14: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Pro Membership

Benefits Free Get involved Get noticed Get the lot

Per Month Fee £FREE £49 £249 £499

Create a profile ✔ ✔ ✔ ✔ Custom web address ✔ ✔ ✔ ✔ Upload projects Up to 10 Projects Unlimited Unlimited Unlimited

Upload news to your profile Invite only ✔ ✔ ✔ See who has viewed your profile ✗ ✔ ✔ ✔

Bulk email your followers ✗ ✔ ✔ ✔

Featured Magazine or Newsletter Article (per year) ✗ 4 8 16

Non-connected messages (per month) ✗ 10 20 30

Priority in search results ✗ ✗ ✔ ✔

Annual Submissions (£149 each) ✗ ✗ 1 2

Profile Manager (project/article uploads per year) ✗ ✗ 12 Uploads 24 Uploads

Pro Credits* (per year) ✗ ✗ 8 Credits* 20 Credits*

Total Annual Investment - £588 £2,998 £5,988

Ad Hoc Value - £1,595 £6,894 £12,843

Savings - £1,007 £3,906 £6,855

* See the next page to see what you can use your marketing credits for.

Page 15: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Helping you achieve your objectives

Credits are our way of giving you control of your advertising and marketing exposure. Each option is tailored to ensure that

you reach the part of our audience that you want to be talking to. Just mix and match from the options to build your perfect

marketing strategy.

Website

Category Leaderboard* 2

Home Feed Leaderboard 100% SOV* 2

Run-of-site Leaderboard* 2

Run-of-site Button* 1

Run-of-site Skyscraper* 2

Featured Project** 2

Home Feed Feature** 2

Follow Box Feature* 3

Newsletters

Newsletter Article 2

Newsletter Leaderboard 2

Newsletter Sponsorship 4

Emails

Bespoke Email 10

Email Sponsorship* 3

Email Leaderboard* 2

Featured Article** 2

Annual Partner

Full-page Annual Advert 16

Category partner 25

If you run out of credits on your package the you

can buy additional Credits for £200 each.

*per month

**per week

Pro Credits

Page 16: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Display advertising

Newsletter (month) Sponsorship Leaderboard Skyscraper Footer Buttons

Industry Newsletter (Tuesday) £800 £500 - £300 -

Company Newsletter (Tuesday) £800 £500 - £300 -

Website (month) Sponsorship Leaderboard Skyscraper Footer Buttons

People/Company Search £500 £400 £300 - £150

Jobs Board £500 £400 £300 - £150

Company Homepage Feed £500 - - £300 £150

Magazine (month) Sponsorship Leaderboard Skyscraper Footer Buttons

Magazine advertising £700 £500 £400 £350 £150

Email alerts (month) Sponsorship Leaderboard Skyscraper Footer Buttons

New like/ You’ve pooled £400 - £300 - £100

New follower/connection £400 - £300 - £100

Job alerts £400 - £300 - £100

Magazine articles

A relevant (to our members) article included

in the magazine and newsletter

£400

Press Releases

A Press Release of your choice included in

the magazine and newsletter

£600

Bespoke HTML Emails

HTML email promoting your business sent

to our membership base

£4,000

Page 17: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Examples and a few figures

Newsletter

168,000+ Subscribers

Website

210,000+ members

17,000+ companies

350,000+ unique users per month

Email Alerts

210,000+ members

250,000+ alerts every month

Page 18: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Ad placement

Aligning your brand with Creativepool will give exposure

to a unique upwardly mobile and tech savvy audience with

a high disposable income. Interests include tech, digital

innovation, design, creativity and the arts to name but a few.

The Creativepool website is set up to take most of the

standard banners and we also have spaces available in any

one of the 40 auto-emails that the site sends out daily.

Page 19: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

Testimonials

“Creativepool has proved to be a valuable partner site to our business. Their exposure lends itself very well to our

business. We are pleased and proud to be working with a site that looks to continually push the boundaries of user

and client engagement.”

Jonathan Lindon, Director, Source Personnel

“Premier Digital love Creativepool, it is the best source of creative talent. Highly recommended.”

Ben Broughton, Director, Premier Digital

“When I set up my business and needed guidance from the pros, CP actively stood out to me in being very helpful,

personable and understanding of my situation. All really nice to deal with, I appreciate that they take the time to

listen, offer advice and are not just out to make a fast buck. Not only that, CP seems to attract the most relevant and

suitable candidates for the variety of jobs we place. As a result they are always our first port of call!”

Julia Jackson, Union Jackson

“As a Senior Recruiter, I’ve used Creativepool for many years in previous recruitment agencies and always found the

site to be great for attracting high calibre creative talent. When setting up Jo Wade Limited, CP were our first port

of call and they offered us a very competitive deal. They’ve been very supportive in offering advice, promoting our

brand and driving traffic to our own website through banner advertising and social media.”

Jo (Wilson) Wade, Founder & Director, Jo Wade Limited

Page 20: Ray Chan creativepool.com/raychan · marketing strategy. Website Category Leaderboard* 2 Home Feed Leaderboard 100% SOV* 2 Run-of-site Leaderboard* 2 Run-of-site Button* 1 Run-of-site

JASON ROSEHILLGlobal Recruitment Manager

[email protected]

+44 (0) 203 873 7195