NEWS AND INTELLIGENCE FOR CATERING EQUIPMENT PROFESSIONALS

MEDIA PACK 2018

CateringInsight.com is the UK’s first and only dedicated web portal for the catering equipment distributor community, representing a truly valuable opportunity for brands to reach

dealers, distributors, internet sellers and foodservice consultants. By advertising on CateringInsight.com and within the site’s associated e-newsletters, catering equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of catering equipment distributors and installers in the UK. You’re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis.

DIGITAL

ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:

DIGITAL

In numbers

Over 40,000page impressions per

month*

Over 11,000 unique users per month*

Daily e-newsletter goes to

over 3,400key decision makers

Average open rate

41%

* Average result in 2017

METRICSDigital advertising packages include

clickthrough reports that explain how visitors

responded to your campaign, giving you full

analysis of how many people it reached and the level of engagement from

our targeted audience.

FLEXIBILITYDigital artwork can be

changed, updated and rotated on a weekly or monthly

basis, offering you a unique opportunity to customise

your campaign, communicate multiple messages and

promote different offers. With digital advertising you can drive traffic straight to your website.

BRANDINGYour digital artwork on this 100% dedicated Catering Insight portal will ensure

your brand is at the forefront of buyers’ minds, helping to increase awareness of your products and enhancing the profile of your company to

the industry’s most influential procurement specialists.

PROMOTIONSOnline campaigns take place

in real time, so if you advertise digitally, decision makers can

immediately take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help

you choose the online medium that best delivers your message.

LEADERBOARD

TOWER

MPU

Catering Insight is the only monthly magazine for the UK dealer community. Thousands of catering equipment dealers, distributors, kitchen houses and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Advertisers keep coming back to work

with Catering Insight because our creative solutions, which span print, digital and live events, consistently drive up brand recognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bom-barded with useless information, Catering Insight remains a firm favourite thanks to its targeted circulation, expert editorial and knowledge of the equipment community.

NEW FIXNew Caterfix MD Ajaz Akhtar has begun another era at the

Peterborough-based dealer by reorganising its reconditioned equipment warehouse and entering the e-commerce world

DEALER DOWNHow to spot if a dealer

is in trouble

CEDA WINNERSAll Grand Prix project

victors profiled

SUPPLY MARGINSWholesalers reveal

import benefits

COMMERCIAL

KITCHEN

PULLOUT SPECIAL:

ALL THE KEY STANDS

AND INFORMATION

FOR THE SECTOR-

FOCUSED SHOW

JUNE 2018 (ISSUE 78) www.cateringinsight.com

OCTOBER 2017 (ISSUE 70)www.cateringinsight.com

Charvet teamed up with Berkeley Projects to provide a bespoke cooking suite for Clare Smyth’s fi rst solo venture, Core restaurant in Notting Hill

Charvet teamed up with Berkeley Projects to provide a bespoke cooking Charvet teamed up with Berkeley Projects to provide a bespoke cooking CORE CHARVET

HOST

BUYER’S GUIDE:

DEALER VISITORS

ADVISE ON WHAT TO

LOOK OUT FOR AT

THE SHOW

DYNAMIC ABDADealer is growing its offi ce

and global reach

COACH HOUSE HELPGarners transforms historic

Victorian venue

CEDABOND AT 40Buying group reveals all

on big anniversary

MARCH 2018 (ISSUE 75)www.cateringinsight.com

LOCAL VS NATIONALDistributors debate best

coverage model

CCE’S GOOD EGGDealer delivers

adaptable kitchen

WASHING WARRANTIESSuppliers detail after-care

strategies

Rational UK MD Simon Lohse reveals all on how the dealer market can benefi t from the

Frima brand’s full integration

A NEWERA

HOTELYMPIA

PULL OUT

SPECIAL: ALL

THE ESSENTIAL

EVENTS AND

STANDS

APRIL 2018 (ISSUE 76)www.cateringinsight.comAPRIL 2018 (ISSUE 76)www.cateringinsight.com

ENERGY COUNTSuppliers detail

effi ciency calculations

KCCJ’s Kerry and Kevin Slatter reveal that while Tottenham’s new football stadium is a huge fi llip , the Kent distributor’s 20-year journey is built on the

foundations of many smaller scale schemes too

SPURRED ON

HIGH SPRINTDistributor hoists kit

up at Annabel’s

QUOTE MARKETSCaterQuotes joins design and quotes

SMART DEBATE:

DEALERS,

ENGINEERS AND

SUPPLIERS REVIEW

INTERCONNECTED

APPLIANCES

PRINT

ADVERTISING IN CATERING INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:

THE POWER OF PRINT

In numbers

CIRCULATION BY ROLE

10,000Average monthly readers,

based on 2.5 readers for each copy

90%Volume of UK catering

equipment sales reported to go through the

distributor channel

4,000Monthly circulation to owners, managing

directors, general managers, commercial directors

CREDIBILITYCatering Insight is

published by ITP Promedia, a leading global publisher

with some of the most respected, sector-leading

B2B and consumer magazines within its

portfolio, and offices in London, Dubai and India. Foodservice Equipment Journal is our sister title.

INTEGRITYCatering Insight is built

on an editorial policy that places huge emphasis on the integrity, quality and

richness of its content. Our team work hard to bring

the market the information it needs to know, creating a compelling publication

that suppliers benefit from being associated with.

FREQUENCYCatering Insight is published 12 times a year, providing the market with a monthly digest

of original news, trends, analysis and features. We

will work with you to create a campaign that delivers a consistent message that is read by prospective local

and national dealers of your products month after month.

AUDIENCEOur database is fully researched

from scratch and maintained, giving you the guarantee that your message is being seen by the most

influential distributors of catering equipment and services in the UK

at any given time. With kitchen outfit projects running into millions

of pounds, you can be assured your brand will be recognised by

those holding substantial budgets.

Importer

Supplier

Wholesaler

Dealer/Distributor

Consultant

15%

15%

40%

20%

10%

NB: The topics in the 2018 feature list provide a guide to the headline features scheduled for 2018. However, each issue of Catering Insight will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.

JANUARYRefrigerationKitchen designCI Award winners’ profiles

FEBRUARYSous videLight equipmentVentilation

MARCHHotelympia previewMicrowavesWarewashing

APRILPizza ovensBeverage machinesEnergy efficiencyDistributor Forecast

MAYBIMBest of BritishIce makers

JUNEWholesaleCombi ovensWarewashingComm. Kitchen preview

JULYSpare partsWater treatmentWater boilersAnnual Power List Top 50

AUGUSTFOGRefrigerationFood preperation

SEPTEMBERHot-holding equipmentFire suppressionCoffee machines

OCTOBERWaste managementRefrigerationShelving, storage & fabs

NOVEMBERFryersGrills & salamandersCombi ovensCI Awards Shortlist Special

DECEMBERTraining & educationWarewashingCounters & serveries

2018 FEATURES LIST

BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with

you to organise events tailored to your specific needs, including roundtables.

• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.

• You choose the topic to be discussed, and then work in partnership with Catering Insight to decide on panellists, before setting out the agenda for the session.

• Debates are lively and engaging and a great way to be seen as the go to expert in your sector.

• All roundtables are followed by extensive post-event print and online coverage and photography.

CATERING INSIGHT / MAY 2015 / www.cateringinsight.com

ROUNDTABLE / DISTRIBUTION

18

PANELISTS ON THE CATERING INSIGHT ROUNDTABLE INCLUDED:

How would you assess the relation-ship between suppliers and dis-tributors today? Have the dynamics changed since the recession?

David Riley: It is interesting that you say ‘since the recession’ because I think that when you go through recessions and orders are tight, everything gets a bit more aggressive in the market. But now that orders are fl owing quite a bit more freely, it is about how we hone and develop relationships as we move forward. We’re never going to please everybody, but we want to get it as right as we can. Everybody knows the varied history of relationships that Hobart in general has had with distributors going back in time. In 2003 we created Hobart Independent, which is a dedicated dealer business that has grown enormously over the years and been one

of the most successful things that we’ve done. We’re now on this path to move much more of our other turnover through the dealer channel, and we’re up to about 65% at the moment, which is quite an achievement. And it’s about how we make that diff erence to dealers as we move forward in the relationship.

Jack Sharkey: If you go back to the early 90s, when we were just coming out of the last recession before this one, there was a lot of exclusivity between dealers and suppliers. Th at progressed and the dealer and supplier landscape changed quite a bit. I think when we came into the last recession, there was a knee-jerk reaction from a lot of the manufacturers and they were looking for business everywhere, so they decided to do a lot more direct supply and kind of ignored what the contribution of

the distributor was. As we went deeper into the recession and business started to dry up, I think they started to realise – and I am being quite general here – that distributors have got close relationships with the clientele, and that forming strong partnerships with distributors is the right way forward.

Tim Taylor: Carrying on that point about the knee-jerk reaction of going direct, I think the problem is that some manufacturers have also gone about just giving everybody an account. It doesn’t matter what the dealer’s position is, they’ve just opened it up to everybody.

How exclusive can suppliers or distrib-utors realistically become though?

Tim Taylor: It’s a question of balance, isn’t it?

1

SUCCESS IN THE CATERING EQUIPMENT MARKET PLACE HINGES HEAVILY ON THE RELATIONSHIP BETWEEN MANUFACTURERS AND DISTRIBUTORS, AND AS THE INDUSTRY EMERGES FROM A DIFFICULT FEW YEARS, THE WAYS IN WHICH SUPPLIERS CAN ADD VALUE TO THE DEALER CHANNEL FOR THE BENEFIT OF THE WIDER INDUSTRY ARE INEVITABLY CHANGING. CATERING INSIGHT, IN ASSOCIATION WITH HOBART, INVITED A NUMBER OF MAJOR PLAYERS FROM THE INDUSTRY TO DISCUSS WHAT THE DISTRIBUTORS OF TODAY EXPECT FROM THEIR SUPPLIERS TOMORROW.

DISTRIBUTOR CHANNEL

Roundtable debate: ADDING VALUE TO THE

• David Riley, Managing Director, Warewash, Hobart UK• Jack Sharkey, Managing Director, Vision Commercial Kitchens • Mike Nunn, Sales Director, Dentons Catering Equipment • Paul Gilhooly, Head of Sales, Gratte Brothers • Peter Kitchin, Managing Director, C&C Catering Equipment• Tim Taylor, Managing Director, Ecomax Catering Equipment

www.cateringinsight.com / MAY 2015 / CATERING INSIGHT 19

1

The participants

discussed how

distributor

and supplier

relationships

could be further

strengthened.

has taken you 5 years to get them onto a particular refrigeration manufacturer and then another dealer has come in and absolutely butchered the price and literally taken 4% or 5% to get the work. Th en when you speak to the sales

manager, he doesn’t even know who the dealer is. So how have they gone in there and done that? Th e manufacturer hasn’t then protected the dealer who’s been developing that customer and switching them onto its brand. I know manufacturers can’t necessarily say, ‘no, I’m not giving you an account, it’s completely exclusive’. It’s trying to get that balance. It is diffi cult.

David Riley: One of the ideas is to set up a second tier of dealers that buy off the other dealers. Th e trouble is I’ve never known anyone successfully run that.

Paul Gilhooly: I think it comes down to diff erentiation. And it is really important for suppliers to distinguish between the

DISTRIBUTION / ROUNDTABLE

If we get a client that we’ve been trading with for X number of years and they come to us and say we want a specifi c brand but it’s not a brand we deal with then we’d like to think we can get access to that brand rather than seeing our client disappear with potentially another dealer or competitor. So you want access to the other brands but I think there needs to be a balance there. It’s that fi ne line between manufacturers opening accounts too freely and sitting down with the distributor to fi nd out what is going on, getting a bit of background and understanding what the deal is before they open an account. And we’ve lost clients through this situation – you’ve developed a client over a long period, it

“We don’t mind any other company accessing products that we access at the same level, as long as they are giving the suppliers the same value we give”

(HOTELYMPIA SHOW EDITION)

(ANNUAL POWER LIST)(COMM. KITCHEN SHOW EDITION)

Catering Insight is distributed to senior individuals in manage-ment from the UK’s leading catering equipment distributors, dealers, kitchen houses, design houses, online resellers, whole-salers and importers. This includes owners, managing directors, general managers, commercial directors, sales directors and project managers. Collectively this audience is responsible for designing, installing and supporting virtually all of the commer-cial kitchen schemes that take place in the UK.Key influencers who receive the print and digital versions of Ca-tering Insight represent companies such as:

Catering Insight’s annual Power List profiles up to 50 catering equipment dealer representatives and pays tribute to their achievements over the past 12 months.

Printed in July as part of the regular monthly magazine, for the third consecutive year this special guide will honour the market’s most deserved individuals, as nominated by the industry itself.

Across five categories, we hope to shine a light on anyone working within a dealership, from the MD down to the humble administrator, who has excelled in their roles and pushed their business forward. The categories comprise: Business Leaders, Industry Innovators, Project Pioneers, Young Trailblazers and Unsung Heroes.

Dealers have had plenty of kitchen projects and equipment supply to get their teeth into, with estimates of more than a £52bn spend in the British foodservice market for last year – a figure which is only forecast to grow.

From the executives behind the most influential kitchen houses to the rising stars making their mark in the industry, the Power List is once again set to be the ultimate record of the people helping to make the dealer and distributor market tick.

OUR READERS

◆ ABM Catering for Leisure

◆ Airedale

◆ Berkeley Projects

◆ Bidfood Catering Equipment

◆ Brakes Catering Equipment

◆ C&C Catering Equipment

◆ Caterware

◆ Chiller Box

◆ CHR Equipment

◆ Court Catering Equipment

◆ Garners Foodservice Equipment

◆ GastroNorth

◆ Gratte Brothers

◆ Hallmark Kitchens

◆ Horizon Foodservice Equipment

◆ Inox Equip

◆ JLA

◆ Lloyd Catering Equipment

◆ Lockhart Catering Equipment

◆ Nisbets

◆ Salix Commercial Kitchens

◆ ScoMac Catering Equipment

◆ Shine Food Machinery

◆ Space Catering Equipment

◆ Tailor Made CES

◆ Vision Commercial Kitchens

◆ YCE Catering Equipment

“I can’t overstate the value that as a business we place on CI as a resource for the distributor market. You have done so much to elevate the status and profile of distributors and particularly those of us who have taken or maintained the route of added value, design and after-sales support by highlighting our work. In addition the in-depth features on statutory regulation, new technology and energy efficiency are also invaluable in keeping up to date with trends” - Gerry Oakley, General Manager, QCM Equipment

JULY 2018 (ISSUE 79) www.cateringinsight.com

Catering Insight celebrates the crème de la crème of the distributor workforce in

this year’s Power List

SWITCHING PARTSDelving into spares

firms mergers

GRATTE EXPECTATIONSStevenage dealer

invests to grow

SHOW QUALITYCommercial Kitchen

2018 reviewed

In association with

Catering Insight’s celebration of the year for the UK catering equipment sup-ply chain goes from strength to strength. The third year of the gala ceremo-ny on 23 November 2017 saw a record 220 senior industry executives head to the spectacular 8 Northumberland Avenue, just a stone’s throw from Tr-

afalgar Square in Central London. The industry itself votes on the outcome of the 15 awards, with distributors choosing the supplier category victors and suppliers picking the distributor winners. A bubbly reception and a luxury three course dinner are sta-ple elements of the Catering Insight Awards, with plenty of time to network during the main section of the night as well as the now-infamous After-Party, which last year saw over 100 revellers celebrate into the early hours at the nearby Opal Bar.

2018

“Following on from our sponsorship of the Catering Insight Awards 2017 after party, Atosa UK are delighted to be involved once again as the head-line sponsor of the 2018 awards. Catering Insight is the heart and soul of our industry bringing manufacturers and dealers together under one roof for a night of recognition and appreciation.

Our involvement at last year’s awards significantly improved our brand image which was noticed through channels such as CaterQuotes, so in line with our business model we are pleased to be working with such a great organisation…”

• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.

• Networking opportunities with senior decision-makers and management from the UK’s top catering equipment distributors.

• Increase your credibility through association with our leading magazine, website and awards.

• Create new business opportunities through higher brand presence among current and potential customers.

• Gain valuable profiling in Catering Insight through awards-related editorial coverage and post event write-ups.

• Be seen as the market leader in your chosen area by sponsoring the award category that suits your company.

Feedback from previous events “To win the distributor North award was fantastic. To win the distributor Nationwide was the icing on the cake. We thank Catering Insight for their involvement and also thank all the sponsors who backed this superb event.” Peter Kitchin, C&C Catering Equipment

“The evening was terrific, very well thought out and great fun. Obviously it was topped off nicely for us with the award!” Lawrence Hughes, Falcon Foodservice Equipment

“I had a good night and enjoyed the evening. Being recognised for the work we do is always good, but to be recognised by your peers adds a little something special to the award.” Jack Sharkey, Vision Commercial Kitchens

SO WHY SPONSOR THE AWARDS?

We have always found the event to be a wonderful occasion where professional camaraderie flourishes and where the privilege of working in such a vibrant industry is unified.

John Whitehouse – Director, First Choice Group

Lee Donkin - Sales Director, Atosa UK

Promedia Publishing Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com

COMMERCIAL CONTACTSMark Harris

020 3176 4226mark.harris@itppromedia.com

EDITORIAL CONTACTClare Nicholls

020 3176 5657clare.nicholls@itppromedia.com

CONTACTS

Follow us onTwitter @CateringInsight

Follow us onFacebook @Catering Insight

Follow us onLinkedin @Catering Insight

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