news and intelligence for access & mobility … · opening double page spread 205 x 275mm (two...
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NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY EQUIPMENT PROFESSIONALS
MEDIA PACK 2020
AccessandMobilityProfessional.com is the UK’s first and only dedicated web portal for the access and mobility equipment industry, representing a truly valuable opportunity for brands to reach
dealers, distributors, internet sellers and care consultants. By advertising on AccessandMobilityProfessional.com and within the site’s associated e-newsletters, mobility equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of mobility equipment distributors and installers in the UK. You’re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis.
DIGITAL
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
DIGITAL
In numbers
over 28,000page impressions per
month
over 14,000unique users per month
Daily e-newsletter goes to
over 3,000key decision makers
Average open rate
31%
METRICSDigital advertising packages include
clickthrough reports that explain how visitors
responded to your campaign, giving you full
analysis of how many people it reached and the level of engagement from
our targeted audience.
FLEXIBILITYDigital artwork can be
changed, updated and rotated on a weekly or monthly
basis, offering you a unique opportunity to customise
your campaign, communicate multiple messages and
promote different offers. With digital advertising you can drive traffic straight to your website.
BRANDINGYour digital artwork on this 100%
dedicated Access & Mobility Professional portal will ensure your brand is at the forefront of buyers’ minds, helping to increase awareness of your products and enhancing the profile of your company to
the industry’s most influential procurement specialists.
PROMOTIONSOnline campaigns take place
in real time, so if you advertise digitally, buyers can immediately
take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium
that best delivers your message.
Leaderboard1040px x 120px
Tower Banner300px x 600px
MPU650px x 250px
Access & Mobility Professional is the only monthly magazine for the UK mobility equipment industry. Thousands of mobility equipment dealers, distributors and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Ad-
vertisers work with Access & Mobility Professional because our creative solu-tions, which span print, digital and live events, consistently drive up brand rec-ognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bom-barded with useless information, Access & Mobility Professional provides targeted cir-culation, expert edito-rial and knowledge of the equipment com-munity.
ADVERTISING IN ACCESS & MOBILITY PROFESSIONAL OFFERS NUMEROUS COMMERCIAL BENEFITS:
THE POWER OF PRINT
In numbers
CIRCULATION BY ROLE
5,750Average monthly readers,
based on 2.5 readers for each copy
90%Volume of UK mobility
equipment sales estimated to go through the distributor channel
2,300Monthly circulation to dealers, distributors,
retailers and installers
CREDIBILITYAccess & Mobility
Professional is published by ITP Promedia, a leading global publisher with some
of the most respected, sector-leading B2B and
consumer magazines within its portfolio, and offices in London, Dubai and India.
Care Home Professional is our sister title.
INTEGRITYAccess & Mobility Professional
is built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our team work hard to bring the
market the information it needs to know, creating a compelling publication that suppliers benefit from being
associated with.
FREQUENCYAccess & Mobility Professional
is published 12 times a year, providing the market with a
monthly digest of original news, trends, analysis and features.
We will work with you to create a campaign that delivers a
consistent message that is read by prospective local and national dealers of your products month
after month.
AUDIENCEOur database is fully researched
from scratch and maintained, giving you the guarantee that your message is being seen by the most
influential distributors of mobility equipment and services in the UK at any given time. With care home outfit projects running into millions
of pounds, you can be assured your brand will be recognised by
those holding substantial budgets.
Importer
Supplier
Wholesaler
Dealer/Distributor
Consultant
15%
15%
40%
20%
10%
NB: The topics in the 2020 feature list provide a guide to the headline features scheduled for 2020. However, each issue of Access & Mobility Professional will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.
JANUARYSPECIAL EDITION: Market TrendsYear Preview
FEBRUARYInsurance Moving and handling
MARCHNAIDEX SHOW EDITIONNaidex previewWalking aidsRoundtable event
APRILSPECIAL EDITION: Industry ExcellenceBathrooms and toilets
MAYMobility scooters Summer Buyer’s Guide
JUNESPECIAL EDITION: Retail TechPowerchairsRoundtable event
JULYWheelchairs Stairlifts
AUGUSTSPECIAL EDITION: Innovation & DesignResearch & Development
SEPTEMBERWinter Buyer’s Guide AMP Awards preview Roundtable event
OCTOBERAMP AWARDSRise & recliners
NOVEMBERSPECIAL EDITION: AMP Awards roundupDealer training & support
DECEMBERSPECIAL EDITION: Market Outlook Products of the Year
2020 FEATURES LIST
BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with
you to organise events tailored to your specific needs, including roundtables.
• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.
• You choose the topic to be discussed, and then work in partnership with Access & Mobility Professional to decide on panellists, before setting out the agenda for the session.
• Debates are lively and engaging and a great way to be seen as a real thought leader in your sector.
• All roundtables are followed by extensive post-event print and online coverage and photography.
The nomination process for the AMP Awards is uniquely democratic in as much as the mobility industry votes for the dealers that they think have been performing best, meaning all nominees are chosen for by those that are in the know. The nominations are then whittled down to a shortlist before culminating in a glittering awards ceremony on the evening in October. High profile members of the mobility industry,
hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving staff members receive recognition for their efforts which so often can go unnoticed.
Access and Mobility Professional presents a range of opportunities for companies to sponsor these prestigious awards, which not only make their mark in the industry, but also gain nationwide exposure in various press such as newspapers and online coverage.
• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.
• Networking opportunities with senior decision-makers within the UK’s leading retail groups and mobility brands.
• Increase your credibility through association with our leading magazine, website and awards.
• Create new business opportunities through higher brand presence among current and potential customers.
• Gain valuable profiling in Access & Mobility Professional through awards-related editorial coverage and post event write-ups.
• Be seen as the market leader in your chosen area by sponsoring the award that suits your company.
• Raise the profile of your products and services with an influential and affluent audience.
Feedback from past ceremonies“Thank you for great afternoon. It was a very successful awards. AMP are helping to change the face of the mobility world and hi-lighting best practise within the industry. ” Graham Johnson, Managing Director, Ability Plus
“We have decided to endorse the awards again for a second year running. I think the acknowledgement and recognition of our dealers is a great way to encourage the very best service.“I would strongly urge all dealers to take part and attend the event as it’s a great time to catch up and celebrate this wonderful industry that aims to improve all our end-users’ lives.” Ryan Hirst, Sales Manager, Sunrise Medical
“Dealers are our shop window and remain as vital to us today as the day we began offering specialist insurance. We love celebrating success at every level, and these awards go some of the way to showing our appreciation of both AMP and this fantastic sector we work in.”Mark Bates, founder and owner, Mark Bates Ltd
SO WHY SPONSOR THE AWARDS?
DATE: TBA October 2020Free-flowing drinks, networking and awards ceremony
Promedia Digital Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com
COMMERCIAL CONTACTSRichelle RimmerSales Executive020 3176 [email protected]
Josh WaddellGroup Commercial Manager020 3176 [email protected]
EDITORIAL CONTACTSAlex DouglasEditor020 3176 [email protected]
CONTACTS
Follow us onTwitter @AMProUK
Follow us onFacebook @Access & Mobility Professional
Follow us onLinkedin @Access & Mobility Professional
PRINT AND ONLINE ADVERTISING RATES
POSITION SPECIFICATIONS SINGLE ISSUE price per insertion
SIX SERIES (10% discount) per insertion
TWELVE SERIES (15% discount) per insertion
PRIME POSITIONS
Front Cover Image 205 X 275MM (300 DPI) £3,000 £2,700 £2,550
Inside Front Cover 205 X 275MM £2,000 £1,800 £1,700
Opening Double Page Spread 205 X 275MM (TWO PAGES) £2,500 £2,250 £2,125
Second Double Page Spread 205 X 275MM (TWO PAGES) £2,200 £1,980 £1,870
Outside Back Cover 205 X 275MM £2,000 £1,800 £1,700
Early Right Hand Page 205 X 275MM £1,800 £1,620 £1,530
Roundtable Event Actual Event & 4 page write up £3,500 N/A N/A
Full Page Advertorial 205 X 275MM £2,000 £1,800 £1,700
Double Page Advertorial 205 X 275MM (TWO PAGES) £3,500 £3,150 £2,975
STANDARD ADVERTISING
Double Page Spread 205 X 275MM (TWO PAGES) £2,000 £1,800 £1,700
Full Page 205 X 275MM £1,600 £1,440 £1,360
Half Page Horizontal 175 X 116MM £1,100 £990 £935
Half Page Vertical 85.5 X 232MM £1,100 £990 £935
Quarter Page 175 X 42MM £700 £630 £595
Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT
RATE CARD FOR ACCESS & MOBILITY PROFESSIONAL
RATE CARD FOR ACCESSANDMOBILITYPROFESSIONAL.COM
POSITION SPECIFICATIONS PRICE
ACCESSANDMOBILITYPROFESSIONAL.COM
Leaderboard 1040 X 120 Pixels £1,000 per month
Tower 300 x 600 Pixels £1,000 per month
MPU 300 X 250 Pixels £1,000 per month
Mobile Mid Page Unit 1080 X 1920 Pixels £750 per month
Wallpaper 1920 X 1080 Pixels £2,000 per month
DAILY NEWS ALERT
Leaderboard 728 X 90 Pixels £1,000 per month
Tower 220 X 550 Pixels £800 per month
Lower Leaderboard 465 X 75 Pixels £675 per month
Dedicated email shot N/A £2,000 per email
Discounts available on multiple campaigns all prices subject to VAT
COMMERCIAL OPPORTUNITIES