Arman MuricTom JacobsmeyerJarrodJacob Meinkoth

1. Objectives & GoalsTo develop a social media following through a Facebook page, twitter,

and Instagram. Kinds of messages would be promotional/information in a humorous way.

2. What We do and WhyKarate & Beer I.D. target audience, social media channels. Designate a

brand spokesperson within the organization to execute a consistent message through social media channels.

3. Brand ProfileKarate & Beer is the media handle. The voice would be an over-the-

top, humorous tough guy.4. Content

Informational/promotional humorous taglines. Once or twice a week there should be postings about weekend specials Manage or business owner should be posting content, they should be posting about weekend specials

5. Posting ObjectivesManager or business owner should be posting content, they should

discuss posts with brand manager before posting. 6. Social Media Channels

Facebook would be ideal for promoting and marketing the brand for the purpose of over 300 million users. Twitter would also be a great channel because of its popularity and its use in sending short simple messages and link to the Instagram photos.

7. Connecting with the ConsumerFacebook offer a coupon for free karate class or a free beer for liking

our page. Link the Twitter from Facebook page. Have Twitter handle advertised on site through promotions advertised.Negative

8. Commentsa. Negative

Sounds like a whole bunch of puking will be going on. RESPONSE We have beginner courses for the less experienced….. Young grasshopper.

The variety of your beer is horrible. RESPONSE Maybe it’s not the beer but the buds that taste it….. Young grasshopper.

I hope you have great lawyers. RESPONSE Our lawyers crushed the bar exam like we crush boards….. Young grasshopper.

This sounds like the worst idea I have ever heard. RESPONSE It’s not about the idea but the process…. Young grasshopper.

You don’t know karate like Cobra Kai’s dojo. RESPONSE Laruggo + Miyagi know Karate….. Young grasshopper. b. Positive

I haven’t had that much fun in a long time. RESPONSE That’s what she said and it’s said often…. Young grasshopper.

Mix 1 part Karate + 2 parts beer and that equals a giant blast in a glass. RESPONSE Looks like you found the perfect mix…. Young Grasshopper.

No more light beer with classes like these. RESPONSE Now the door is open to more possibilities… Young grasshopper.

Try a Guinness and take the advanced course. It’s the real deal. RESPONSE That’s also Chuck Norris’ breakfast….. Young grasshopper.

Thanks to you I have finally become a man. My father now loves me! RESPONSE You were always a man, now you are a man who knows karate… Young grasshopper.