newmedia ad recommendation for psy concert (for presentation)
DESCRIPTION
sookmyung women's university new media advertising recommendations for psy concert Minjeong Kim Suyeon Nam Sukyung Park Yesol Kwak Hanna LeeTRANSCRIPT
Developing a digital media recommendation for
New media adver-tising
1210884 Minjeong Kim1212850 Sukyung Park1215520 Suyeon Nam0912456 Hanna Lee1211056 Yesol Kwak
CONTENTS
01
02
03
Client Informa-tion
Market Informa-tion
Marketing Situa-tion
SWOT Analysis
Targeting
Insights
Mobile Media
Social Media
OOH Media
Emerging Media
Integration
Effect
Situation Analy-sis
Client Information
Situation Analy-sis
Client Information
Situation Analy-sis
Market Information
Situation Analy-sis
So PSY concert have to prepare other con-cert’s growth
Market Information
Situation Analy-sis
Market Situation
Situation Analy-sis
Market Situation
Situation Analy-sis
Market Situation
Situation Analy-sis
Market Situation
Situation Analy-sis
S WO T
SWOT Analysis
Situation Analy-sis
01
02
03
Insights
Situation Analy-sis
Main target : 20s & 30s Who knows “How to
Play”Sub target
ple who have never enjoyed concert
Targeting
Digital Touch Point Design Mobile Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Mobile Media
Strategy and Advertising creative
Digital Touch Point Design Mobile Media
How to work
Digital Touch Point Design Mobile Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Mobile Media
Strategy and Advertising creative
Digital Touch Point Design Mobile Media
How to work
Digital Touch Point Design Social Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Social Media
Strategy and Advertising creative
Digital Touch Point Design Social Media
How to work
Digital Touch Point Design Social Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Social Media
Strategy and Advertising creative
Digital Touch Point Design Social Media
How to work
Digital Touch Point Design OOH Media
Touch PointKey Characteristic
Ra-tional
Strategy and Advertising creative
Digital Touch Point Design OOH Media
Strategy and Advertising creative
Digital Touch Point Design OOH Media
Digital Touch Point Design OOH Media
How to work
Digital Touch Point Design OOH Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design OOH Media
Strategy and Advertising creative
Digital Touch Point Design OOH Media
How to work
Digital Touch Point Design Emerging Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Emerging Media
Strategy and Advertising creative
Digital Touch Point Design Emerging Media
How to work
Digital Touch Point Design Emerging Media
Touch PointKey Characteristic
Ra-tional
Digital Touch Point Design Emerging Media
Strategy and Advertising creative
Digital Touch Point Design Emerging Media
How to work
Conclusion Integration
make PSY homepage which includes all about concert.
Conclusion Integration
Through mobile PSY Camera app, various media promotion can be conducted.
Mobile Media
Emerging Media
Social Media
Conclusion Effect
01
02
03