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CREADIVITY calls itself India’s largest market place for advertis-ing and marketing solutions. You can list your requirements, check out creatives and take your pick. This mode of interaction is said to offer the client more choices and is therefore a big jump from the
mainstream advertising scene — where a client presents his product to an advertising agency and the latter presents a pitch.
We presume it should appeal to all you imaginative heads out there, especially those stuck in boring day jobs, as just about anyone can sub-
mit creatives. Here’s what Manik Kinra, co-founder, has to say: “Sitashwa Srivastava, co-founder, was doing a class on International Entrepreneurship during his MBA at the Great Lakes Institute of Management. The methodology of the class was to take a business idea, develop a business plan and market strategy for it. Sitashwa developed creADivity.com, which was the best concept in the class.’’
The portal, which was launched late last year, took two years in the making. They now have 13 clients on-board, with more than 475 cre-atives registered from all over the world. There are three ongoing contests worth more than Rs 60,000. We like the blog, with its tid-bits and updates from the ad world. And yes, this is a good opportunity for marketing and advertising stu-dents who want a breakthrough in the real world of client servicing.
— Reshma [email protected]
sunday sound
blog/jockey/sound waveradio
&internet
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THE NEW INDIAN EXPRESS, CHENNAIFRIDAY, APRIL 10, 2009
web scout
CTOR Robin Williams once said that cricket is baseball on Valium. Well, in that case, I’d like to pop that
pill everyday. I still remem-ber being upset and skip-
ping dinner after India lost in Sharjah in the
80s when Chetan Sharma was lofted off the last ball for a six by Javed Miandad. I can never forget Kapil’s Devils winning the Prudential Cup in ‘83, and will always cherish the tied Test in Chennai back in ‘86, which had Greg Mathew doing all the magic for his team.
In those days, cheering a match telecast on TV, late night live broad-casts from the West Indies on the radio and Sunny Gavaskar’s 147 at the Bourda Oval, Guyana, was done in whispers, so that my folks wouldn’t wake up. I’d say I’ve been like any other Indian, a full-on cricket disciple.
Cricket and radio are my biggest
passion apart from Katrina Kaif, when she isn’t acting. I’ve always believed that the radio medium and the game of cricket are similar. No game is won by a single player. Similarly, no station has come out on top thanks to a single presenter’s or employee’s achievements.
A few days ago, I caught the Chennai Super Kings revving their engines at Chepauk. It was over 40 degrees Celsius and testing out the circuit were Parthiv Patel, Suresh
Raina, Manpreet Gony, Anirudha Srikkanth, Joginder Sharma and not to forget someone who could give Russell Crowe a run for his role as gladiator, Matthew Hayden. This was what we call ‘radio on the move’ and it was an absolute experience chatting with the Super Kings and getting to see first hand the hard training hours that the players put in just to be in the team. Teamwork is the main mantra for success and I’m glad I had the opportunity to experience this ideology.
— [email protected] i l a d r i
Radiowave @
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Following the ball
Niladri with Suresh RainaNiladri with Suresh Raina
Parthiv Patel
Matthew Hayden
Slow and easySundays are meant for taking it easy, per-haps catching an extra hour of well-deserved sleep or listening to some relaxing music. Big 92.7 FM seems to be thinking along these lines too, as proved by their new programming format for our day of rest. They call it Slow Motion Sunday and some of the shows include:
b Andha 7 Natkal (Those seven days) by RJ Dheena, from 8 to 10 am, presents quirky and funny happenings from across the world. He shares a laugh with listen-ers by delivering punch dialogues of superstars and singing Tamil songs in English. b Cinema Cinema by RJ Sangeetha, from 10 am till 1 pm, offers gossip and news from Kollywood. b Enaku Piditha Paadalgal (Songs I like) by RJ Sumitha, from 1 pm till 3 pm, is a countdown featuring the top 20 music requests of the past week. b Madrasa Suthi Paaka Pogerein (In and around Chennai) by RJ Imsai Arasi, from 3 pm till 6 pm, is an update on city happenings, movie details, and informa-tion about shopping offers and fairs. She enjoys going out and shares her outdoor broadcasting experiences.
RJ Imsai Arasi
Manpreet Gony
Ind4.indd 1Ind4.indd 1 4/9/2009 10:11:58 PM4/9/2009 10:11:58 PM