New York Times VR

Claudia Articek 10/24/2016

NYT’s Revenue drops

Source: https://www.statista.com/statistics/192907/advertising-revenue-of-the-new-york-times-company-since-2006/And https://www.statista.com/statistics/192848/revenue-of-the-new-york-times-company-since-2006/

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VR Revenue will increase

Source: https://www.statista.com/statistics/426276/virtual-realiy-revenue-forecast-worldwide/

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History

September 18, 1851First New York Times was published

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164 years and 117 Pulitzer Prizes later

November 5, 2015NYT launches NYT VR

What is NYT VR?

“ See for yourself! Put yourself at the center of our stories in an immersive virtual-reality experience.”

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What is NYT VR?

● Storytelling in VR● App available IOs and Android● For free● Sponsored by IBM

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App Content

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Big Stories VR films Transportive Content

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Assessment of Experience

Technical

● In early videos the font is elliptic● Calibrating problems -> dizzy feeling ● Professionell stitching

Aesthetic

● Simple to use● Interesting stories● Short videos

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Overview of Team

New York Times Magazine editor in chief Jake Silverstein:

“The company’s VR team “operates like a startup inside the New York Times”

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Competition and Money

● Other news organizations will join (USA TODAY, ABC News…)

● They want to diss banner ads● Branded videos shall bring money

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Thank you!

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