measuring behavior in vr - rob merki cognitive vr

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Analytics Backed Developer Tools for VR Robert Merki Director of Product

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Page 1: Measuring Behavior in VR - Rob Merki Cognitive VR

Analytics Backed Developer Tools for VR

Robert MerkiDirector of Product

Page 2: Measuring Behavior in VR - Rob Merki Cognitive VR

Traditional media:Consumed passively.

Directing users is pretty easy.

Page 3: Measuring Behavior in VR - Rob Merki Cognitive VR

Virtual Reality:Consumed actively.

Directing users is hard.

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VR Analytics

Step 1: Gather Data

Page 5: Measuring Behavior in VR - Rob Merki Cognitive VR

Where (user height < 190,comfort level > 0.95,vr headset = “HTC Vive”

){

Show( Average Session Length );}

Run Query

Step 1: Gather Data

Page 6: Measuring Behavior in VR - Rob Merki Cognitive VR

“But what are my users actually doing?”

Going beyond data:

Page 7: Measuring Behavior in VR - Rob Merki Cognitive VR

Analytics for immersive content needs to be visual to tell the whole story.

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VR Analytics SceneExplorer

Step 2: Visualize VR Sessions

Page 9: Measuring Behavior in VR - Rob Merki Cognitive VR

SceneExplorer

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Third Person First Person

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Complete visualizations of VR sessions

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But what are my users thinking?

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Step 3

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Step 3

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NEW THESIS:

One API call, full suite of analysis tools

cognitiveVR.Event(“Comfort Issue”).setProperty(”FPS”, 41);

Quantitative

Page 17: Measuring Behavior in VR - Rob Merki Cognitive VR

NEW THESIS:

One API call, full suite of analysis tools

cognitiveVR.Event(“Comfort Issue”).setProperty(”FPS”, 41);

Quantitative

Visual

Page 18: Measuring Behavior in VR - Rob Merki Cognitive VR

NEW THESIS:

One API call, full suite of analysis tools

cognitiveVR.Event(“Comfort Issue”).setProperty(”FPS”, 41);

Quantitative

Visual

Qualitative

Page 19: Measuring Behavior in VR - Rob Merki Cognitive VR
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cognitiveVR.co

Q&A