new visual experience presentation
TRANSCRIPT
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Creating New Visual
Experience with Digital Media
Carrie Nusbaum, Junlan Liu, Nicolays Jambang
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Key Points
1. Differences between Wired & Mobile Design
2. Technique Specifications3. Mobile Design Best Practices
4. Mobile Design Case Study: Facebook
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Wired vs. Mobile Design:
Big Differences
Environment Screen Size
Internet Connection
Input Devices (I.e.,Fingers)
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Principles of Good MobileW
ebsites
Y ou need to have one.
Make sure it actually works.
Solve a real problem.
Maintain focus.
Provide ³snack size´content.
Simplify, don¶tover simplify .
R emember your users.
Mobithinking.com
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Technical Specifications Small screen with various sizes
Content need to be prioritized
Content flows linearly Layout needs to be scalable
Is WAP dead?
Touch screen phones
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Small Screens with Various Sizes
Content need to be prioritized:
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Small Screens with Various Sizes
Content need to be prioritized:
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Small Screens with Various Sizes
Linear Flow: Left-Right Navigation
Icons
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Small Screens with Various Sizes
Layout needs to be scalable: Use proportions for website
layout. For example, use³width:100%;´ instead of
³width:128px´ in CSS. Use ³em´ as the unit of
measurement for font-size ,margin and padding. For example,use ³font-size: 0.8em;´ instead of
³font-size: 10px´
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Is WAP Dead? WAP 1.0
Supports WML
A plain page with little style
WAP 2.0 R eleased in 2002
Supports XHTML mobile profile, WAP CSS
Current State:
Almost all the current phones supports WAP 2.0.
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Touch Screen Phones
What percent of web hits is fromtouch screen
phones?
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What Constitutes Good Design for Mobile Web
V isual elements in W3C 10 best practices in mobile web :
Avoid known hazards
Device limitations
Graphics & Colors
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Stay Away From Known Hazards
Thoughtful design can help reduce usability problems due to small screens and keyboards, andother features of mobile devices.
POP UPS:Do not cause pop ups or other
windows to appear and do notchange the current window
without informing the user
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T ABLES NESTED:Do not use nested tables
T ABLES LA Y OUT:
Do not use tables for layout.
On the designer side: grid is important to ensure readability
On the developer side: table layout should be avoidedon mobile web
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IMAGE MAPS:Do not use image maps unless you know the devicesupport them effectively .
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FLASH:
Consumes high CPU utilizationMost mobile devices don¶t support Flash
Avoid
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Be Cautious of Device Limitations
When choosing to use a particular Webtechnology, consider that mobile devices vary greatly in capability .
OBJECT OR SCRIPT:Do not rely on embedded objects or script
ST Y LE SHEETS SUPPOR T:Organize documents so that if necessary they may be read
without style sheets.
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FONTS:Do not rely on support of font related styling.
USE OF COLOR S:Ensure that information conveyed with color is alsoavailable without color.
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Check Graphics and Colors
Images, colors, and style brighten content, butrequire care: devices may have low-contrastscreens or may not support some formats.
IMAGES RESIZING:R esize images at the server, if they have an intrinsic size.
LA R GE GR APHICS:Do not use images that cannot be rendered by the device.
Avoid large or high resolution images except where criticalinformation would otherwise be lost.
NON-TEXT ALTER NA TI V ES:Provide a text equivalent for every non-text element.
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ME ASURES:
Do not use pixel measures and do not use absolute unitsin markup language attribute values and style sheetproperty values
COLOR CONTR AST:Ensure that foreground and
background color combinations
provide sufficient contrast.
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New language for users
More usable than words?
Why Icons?
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Case Study: Facebook
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Windows Mobile
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Android iPhone
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ReferencesLloyd, J. (2010). Designing for a mobile experience--Patterns and context.
http://www .slideshare.net/JohnLloyd1/designing-for-a-mobile-experience-patterns-and-context
Gottschalk, C. (2009). Social and Mobile Media:E
ngaging andInteracting with an audience on themove. http://www .slideshare.net/carriegottschalk/mobile-web-vs-wired-web
Dawson, A . (2010). Mobile web design: Best practices. Six R evisions. http://sixrevisions.com/web-development/mobile-web-design-best-practices/
Winners & Sinners: The principles of great mobile websites.MobiThinking
http://mobithinking.com/white-papers/best-and-worst-of-the-mobile-web