new technologies … what’s next in the cars of tomorrow innovation panel ppt.pdf · porsche,...

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New technologies … what’s next in the cars of tomorrow ?

Automotive Innovation and Commercialization

Jay Baron, Ph.D. President & CEO

Southern Automotive Conference Chattanooga, Tennessee

Question?

Name one product …

• Which consists of nearly 30,000 parts • Can be assembled in under one minute • 16 hours a day, 200 days a year • And runs for several years, most of the time

without a single manufacturing defect?

This accomplishment by the auto industry to execute mass production has become the norm.

1. Electronics 2. Emissions & Fuel Economy

•Weight •Green materials & processes •EGR; GDI; boosting •Electrification •Diesel •Advanced thermal •Bio fuels

3. Global Platforms •Common global architectures: fewer platforms, more variants •Change what consumers see, standardize what they don’t •Global suppliers required

•Connected vehicle •Infotainment •Telematics •Autonomous vehicle

Innovation: 3 Global Industry Trends

Global Platforms

• Localization of supply base

• Local regulations

• Proximity to assembly plant

• Localize R&D – especially D(evelopment)

Development and expansion of the BRICs

Millions of vehicles … up to 40 models on a single platform

Automotive Compensation

(Hourly)

USA: $34.59 (2010)

Investment Totals

South: $4,888 Million

Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 – Sept 2012)

Sources: CAR, BLS

GM, Arlington - $531M

GM, Austin

Toyota, Houston

Nissan, Canton - $23M

Toyota, Huntsville - $80M

Honda, Lincoln - $265M

Mercedes, Vance - $2,000M Hyundai, Montgomery - $173M

GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M

BMW, Spartanburg - $900M

Toyota, Pendergrass - $350M

Porsche, Atlanta - $100M

Kia, West Point - $100M

Toyota, Jacksonville


(Hourly)

USA: $34.59 (2010) MEX: $3.94 (2009)

Investment Totals

South: $4,888 Million Mexico: $7,760 Million

Nissan, Aguascalientes - $2,000M

Sources: CAR, BLS

Ford, Hermosillo - $1,300M

Chrysler, Saltillo - $500M

GM, San Luis Potosi - $120M

GM, Silao - $200M

Mazda, Salamanca - $500M Honda, Celaya - $800M

Mazda, Santa Fe GM, Toluca - $540M

VW, Cuautlancingo - $400M

VW (Audi), San Jose Chiapa - $1,300M


GM, Austin

Toyota, Houston













(Hourly)

USA: $34.59 (2010) MEX: $3.94 (2009)

Investment Totals

South: $4,888 Million Mexico: $7,760 Million

Nissan, Aguascalientes - $2,000M

United States (13 FTAs, 19 Countries)

• NAFTA • CAFTA • Agreements with

Australia, Bahrain, Chile, Israel, Jordan, Korea, Morocco, Oman, Peru, and Singapore

Free Trade Agreements Mexico

(12 FTAs, 44 Countries)

• NAFTA • EFTA • Northern Triangle • Agreements with

Chile, Colombia, Costa Rica, European Union, Israel, Japan, Nicaragua, Peru, and Uruguay Sources: CAR, BLS, CRS, USTR

Ford, Hermosillo - $1,300M

Chrysler, Saltillo - $500M

GM, San Luis Potosi - $120M

GM, Silao - $200M

Mazda, Salamanca - $500M Honda, Celaya - $800M

Mazda, Santa Fe GM, Toluca - $540M

VW, Cuautlancingo - $400M

VW (Audi), San Jose Chiapa - $1,300M


GM, Austin

Toyota, Houston












The Largest Manufacturing Sector in the US Economy

Source: OESA

Automotive Parts Suppliers

582,000 Parts Supplier Industry Jobs

X 4.8 Number of Jobs Directly Related to the Industry

2,793,600 Total Number of Jobs Industry Impacts

Collectively, the motor vehicle parts supplier industry is a $388-billion industry in the U.S.

1.5

2

0 0.5 1 1.5 2 2.5

South

North

Lower Tier Supplier Jobs per Automaker/Tier 1 Job

Lower Tier Labor Force Density to Support Automakers and Tier 1 Suppliers

Includes Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee.

Source: CAR 2010

Includes: Illinois, Indiana, Michigan, Ohio, Pennsylvania, and Wisconsin

1.5 = Opportunity

Industry Collaboration & Partnerships

CAR collaborative working groups…

• Automotive Communities Partnership (ACP)

• Connected Vehicle Working Group

• Coalition for Automotive Lightweighting Materials (CALM)

• United Tooling Coalition (UTC)

• Program for Automotive Labor and Education (PALE)

• Advanced Automotive Information Technology Solutions Consortia

• Electric Vehicle Working Group

The Center for Automotive Research brings together industry stakeholders for thought

leadership and industry education.

Average Material Content of North American Light Vehicles

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

1995 2000 2005 2010

Image: Porsche

Data source: Wards

Example 1: Growing Process Technology Complex Diecast Parts

Cadillac Instrument Panel

Structural Diecasting (aluminum and magnesium)

BMW Shock Tower

Die Casters’ Technology Issues

Source: North American Diecasting Association

Example 2: Growing Process Technology Hot Stamping

Next generation high strength steels

Foamed Metals

Aluminum and Magnesium casting alloys

Corrosion protection for steel

Aluminum alloys

Galvanic corrosion protection

Nano coatings

Sustainable/Renewable fibers for plastics

Clean surfaces

Plastic for structural parts

Mold in color/Films/Other for plastics

Low cost alternatives to conventional automotive trim cover insert and/or bolster fabrics

Recycled low cost filler materials

Plastic parts

Coating technology

High temperature plastics

Innovation Requirements Materials Processes Products

Non-destructive testing methods for joined parts

Robotics simulation software

Forming High Strength Steels

New laser technology for trimming, piercing and cutting

New joining technologies

Tool rapid heating and cooling technology

Muti-material joining technologies

Low cost fine blanking alternatives

Joining

Structural automotive parts

Durable parts

Lighting technology

Sensor and communication integration

Low cost energy storage for electronic latches

Gesture recognition

Capacitive sensing

Owner recognition

Reduce Cost of components

Increase EV Range

Charging technology

Exhaust energy recovery

Low cost actuators

Hybrid and electrification technology

Electro active polymers

Assumes 6.5% reduction in fuel consumption for 10% reduction in mass Technology cost from National Academy of Science, “Assessment of Fuel Economy Technologies for Light-duty Vehicles,” June 2011

Cost for 1% Reduction in Fuel Consumption by Technology

54.5 mpg CAFE by 2025 is driving innovation in many technologies

Driver Attention & Connected Vehicles

Top 3 features consumers want:

1. Wireless Communications (bundle of many features)

2. Navigation

3. Automatic Crash Notification

connectivity is increasing

glance sequences

Thank You

Jay Baron, Ph.D. President & CEO

Southern Automotive Conference Chattanooga, Tennessee

Department: CD

Date: 10/11/2012

BILD

Southern Automotive Conference Impact of Driver Assistance Systems October 11th, 2012

2 Department: CD Date: 10/11/2012

Impact of Driver Assistance Systems

1. What are Driver Assistance Systems

2. History of Driver Assistance Systems in the Volkswagen Group

3. Deployment method within the Volkswagen Group

4. Bringing it to the customer

5. Distributed Functions

6. Impact on the development cycle

7. Impact on the production environment


Overview of Driver Assistance Systems

Environmental View

Driver Assistance Systems mainly increase the safety of operating an automobile

Limited resources and growing concerns on the environmental impact have shifted the areas in which car manufacturers compete against each other

Automated Parking

Proactive Passenger Protection

Collision Avoidance Dynamic Light Assist Traffic Sign Recognition Multi Collision Brake Assist

Drowsiness Detection


Brief Volkswagen History of Driver Assistance Systems 1998 Volkswagen Group Electronic Research Lab in Silicon Valley founded

2001 Volkswagen Electronic Strategy started

2005 Stanley wins DARPA challenge

2007 Junior runner up at DARPA urban challenge

2010 Audi Pikes Peak TTS adds drifting


Technology deployment within the Volkswagen Group

Volkswagen Group Brands Joint development of driver assistance modules for all brands

A0 A B C D A00

SUV Busse Trucks

Driver assistance systems are devided into 40 separate group modules

Modules are deployed into the vehicles based on vehicle class and brand.


Research to product: Adaptive Cruise Control

Adaptive Cruise Control ACC Customer Price: 2.300 €

Phaeton 2002

Adaptive Cruise Control ACC incl; Follow to stop Customer Price: 1.060€

Passat 2005

ACC incl. Follow to stop, Front assist Customer Price: 555€

Golf 2012

ACC module ready to be deployed Customer Price: affordable

Passat 20??

As technology matures it becomes accessible to an increased number of customers


Distributed functions: Automated parking

Camera Ultrasonic Sensor Fusion

exem

plar

isch

e D

arst

ellu

ng

+ = Coming Up: Automated parking with low speeds

Utilizing the vehicle network to merge existing data is the key element to generate new features at a competitive price point Most features will be defined by software collaboration of the vehicle‘s various computers


Impact on the Development Process

Vehicle development shifts from part development to system integration

100% Funktion

Integrationsstufen

2 3 4 1

Distributed function development change milestones from ‚part sample‘ to multiple ‚integration steps‘

An Integration Step is defined by the Hardware and Software of all control units in the car

Test and Release are based on the management of valid vehicle configurations


Adapted production process Software configuration management is introduced into production

Configuration management in production

Software management in the supply chain / warehouse

Connected Services & the OEM Supply Base

John Schnoes Director

Electrical & Electronics Engineering

2

Focus on Technology

3

High Interest in Connected Services • More than 2 out of 3 people are

interested in real-time traffic information, remote vehicle diagnostics and wireless connectivity with their vehicles

• More than half are interested in in-vehicle safety and security features

• More than half of smartphone owners are interested in remote control of their vehicles and linking their smartphone navigation into their vehicles

• Nearly half are interested in integrating internet radio and text messaging

Source: JD Power 2011 Automotive Emerging Technologies Study

4

Immature Ecosystem • Collaboration of multiple partners is required to deliver

connected services: – Automaker – Hardware suppliers (head unit, TCU, mobile devices) – Wireless carrier – Telematics Service Provider (TSP) – Other software/system providers

(smartphone connectivity, app stores, app developers etc.)

• Industry is still young and dynamic, difficult to know with which companies to partner

5

Global Connectivity • Connectivity is a global trend

• LATAM countries also demanding stolen

vehicle recovery, emergency assistance, and other consumer safety services

• Our ability to scale services to these markets efficiently will drive cost structure and speed of adoption

• Must leverage services, content, and infrastructure across borders, not just product lines

• Infrastructure must be expandable, flexible, and transferrable for new services

6

Nissan’s Direction • Technology is one of the pillars of our brand strategy

• Connected Vehicle strategy is critical to future CRM. Customers are

more difficult to reach via traditional marketing; a connected vehicle provides us the ability to know our customer and deliver a personalized driving experience

• Nissan is actively pursuing both Safety & Security and Infotainment strategies on Nissan and Infiniti vehicles

• Flexible, open architecture is critical to avoid the limitations of legacy systems and the necessity to reinvent

7

Thank you!

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