New SEO Plans: Operational Changes

June 27, 2013

Plan Implementation

5/30 Announce

Plans

6/14 New Plans

Available in Dashboard

7/1 Old Plans no longer

available for SOWs

All Active SOWs signed before 7/1 are grandfathered in old plans (if desired)

PricingAvailable on Website

With login

Web content Explains methodology

Operations

Onsite: Campaign Shadow

campaign for report and implementation

Use keyword mapping for page targets

We select best pages for rewrites (subset)

We do not write new web pages as part of onsite report

Onsite: PRQ to ReviewRouted to

you via task

Review suggested changes.

Sign-off on PRQ

Routes through web dev team

Onsite: Web Dev Process Team can update CMS or HTML

site

We cover standard installs of popular CMSs

Some outliers may not be covered but our team will review and make determination

We always try to make changes in the most minimally invasive way possible

We do need FTP login as well as CMS login

InfographicsGraphic design

team using writer facts to create compelling visuals

Select Brand or No Brand on Campaign Details

Web Dev team will attempt to place image on client site before syndication

VideosGraphic design

team using writer facts to create videos

Select Brand or No Brand on Campaign Details

Web Dev team posts to YouTube and video is then syndicated

Onsite Content

Campaign Details Advanced Setup publish

process

Onsite Content is now shown on the Content tab under SEO

Press Release & Biz Interview

We will send you a questionnaire to have your client complete

Upload completed questionnaire to task

Press Release New hires Community

involvement Expanding

Business Interview

Unused items do not rollover

Task AttachmentsTasks can now

include attachments

You have to click through to task via email notification

Upload or download graphics, questionnaires, etc..

Camp Details: LocalRetired

questionnaire

Complete local tab

Marketing CollateralNew SEO Sell Sheet

New Local SEO Sell Sheet

Revised Premium Writer

Coming Soon

Camp Details: Topic Keywords

Great content starts with interesting topics

Build a separate list of topics keywords for onsite and blog content

Proposal: Cut ScoresEach program will

have a bucket of available keyword points

Launching by the end of the month

Continue using current process to identify keywords