bbwp professional - post implementation services · seo monitoring what is it? •monitoring seo...
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BBWP Professional: Post Implementation Services OptionsBLACKBAUD WEBSITE PACKAGE
Pick Two Options
Post Implementation Service Options• Additional Facebook Lead Generation Campaign*
• Email Communication Assessment
• Custom Light Box Design
• Infographic Design
• Additional Content Optimization
• SEO Monitoring
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
*One Facebook campaign is already included in Blackbaud Website Package: Professional.
Additional Facebook CampaignWhat is it?
• Advise, design and execute one Facebook ad campaign for email acquisition.
What is the goal?• Build housefile
Deliverable• Campaign strategy
• Facebook ad design
• Copywriting
• Ad set up & guidance
• Facebook tracking pixel implementation
One Facebook campaign is already included in Blackbaud Website Package: Professional.
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Email Communication Assessment What is it?
• Review appeal campaign, newsletter, or constituent outreach and provide findings & recommendations document
What is the goal?• Increase email engagement and conversions
Deliverable• Email review
• Recommendations centering around messaging & content, layout & design and, influence & engagement
Does not include newsletter design or configuration of third party mail sending software
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Custom Light Box DesignWhat is it?
• Custom designed lightbox for your website, ready for deployment at a later time
What is the goal?• Increase constituent engagement by using
predefined lightbox with targeted calls to action.
Deliverable• Image based lightbox design for
events such as:• General donation
• Email address
• EOY campaign
• Giving Tuesday
• Membership
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Infographic DesignWhat is it?
• A visual image used to represent impact data for use on your website
What is the Goal?• Communicate information about
your organization to show you the impact being made
Deliverable• 1:1 consultation with a designer
• 1 round of revisions
• Up to 4 infographics for website use
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Additional Content OptimizationWhat is it?
• You have created content that supports your mission and resonates with your audiences. However, you need help making it more compelling with a clear call to action for your users.
What is the Goal?• Our Content Optimization package will include hours with a
copy editor to help optimize pages of content for more engagement and conversions. (Number of pages is determined by the content and complexity.)
Deliverable• A Blackbaud designer/editor will take existing content and
optimize the code to promote calls to action and increase conversions
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Restrictions apply: https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#migration
SEO MonitoringWhat is it?
• Monitoring SEO Performance following the new site launch
What is the Goal?• To make sure the Website site is maintaining expected performance
Deliverable• Updated SEO strategy report that includes:
• Technical, Backlink, Social and On-page audits
• Recommendations on how to improve SEO
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Note: SEO Audit (included in Blackbaud Website Package: Professional) must be completed before SEO Monitoring can begin.Client to implement recommendationsSEO Monitoring is a six (6) month engagement
Want More Than Just Two?We can add these on top of your Blackbaud Website Package Subscription
• Time and Materials Contract
• 18hr increments
Post Implementation Service Options:− Additional Facebook Lead Generation Campaigns− Email Communication Assessment− Custom Light Box Design− Infographic Design− Additional Content Optimization− SEO Monitoring
https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services
Note: SEO Audit (included in Blackbaud Website Package: Professional) must be completed before SEO Monitoring can begin.SEO Monitoring is a six (6) month engagement
Thank You!