technical seo for the non-techie: website speed testing and monitoring
TRANSCRIPT
![Page 1: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/1.jpg)
Technical SEO for the Non-Techie
2. WEBSITE SPEED TESTING AND MONITORING
![Page 2: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/2.jpg)
What do we mean by website speed?
• The time it takes for your website to load into a users browser
![Page 3: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/3.jpg)
Why is website speed important? • According to a recent blog post from
KissMetrics; Longer load times
lead to higher abandonment Source: https://blog.kissmetrics.com/loading-time/
![Page 4: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/4.jpg)
Why is website speed important? • According to a recent blog post from
KissMetrics; If you website takes
longer than 3 seconds to load, you risk losing 40% of your visitors. Source: https://blog.kissmetrics.com/loading-time/
![Page 5: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/5.jpg)
Why is website speed important? • According to a recent blog post from
KissMetrics;
A 1 second delay can lead to a 7% loss in conversions Source: https://blog.kissmetrics.com/loading-time/
![Page 6: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/6.jpg)
Website Speed and SEO • Website speed is important to your SEO
efforts because faster websites are: – Easier to crawl
– Easier to access
– More likely to rank (although this is marginal)
– Most importantly, more likely to keep visitors around!
![Page 7: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/7.jpg)
How to check website speed tools.pingdom.com
![Page 8: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/8.jpg)
How to check website speed tools.pingdom.com
![Page 9: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/9.jpg)
Speed test results: Waterfall
![Page 10: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/10.jpg)
Speed test results: Waterfall
![Page 11: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/11.jpg)
Speed test results: Waterfall
![Page 12: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/12.jpg)
Speed test results: Waterfall
![Page 13: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/13.jpg)
Page Analysis
![Page 14: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/14.jpg)
Website speed next steps
• Run a speed test at tools.pingdom.com • Get with your developer to review the
waterfall view to find ways to decrease your website’s load time.
• Re-check your website speed every month.
![Page 15: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/15.jpg)
Website speed next steps
• Run a speed test at tools.pingdom.com • Get with your developer to review the
waterfall view to find ways to decrease your website’s load time.
• Re-check your website speed every month.
![Page 16: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/16.jpg)
Website speed next steps
• Run a speed test at tools.pingdom.com • Get with your developer to review the
waterfall view to find ways to decrease your website’s load time.
• Re-check your website speed every month.
![Page 17: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/17.jpg)
Website is up and live
![Page 18: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/18.jpg)
Website: Up or Down
![Page 19: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/19.jpg)
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a week, 365 days a year.
• Sends downtime alerts by email, SMS and push notification.
• Keeps track of uptime & performance of your website.
• Shows uptime reports on your website to increase sales.
![Page 20: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/20.jpg)
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a week, 365 days a year.
• Sends downtime alerts by email, SMS and push notification.
• Keeps track of uptime & performance of your website.
• Shows uptime reports on your website to increase sales.
![Page 21: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/21.jpg)
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a week, 365 days a year.
• Sends downtime alerts by email, SMS and push notification.
• Keeps track of uptime & performance of your website.
• Shows uptime reports on your website to increase sales.
![Page 22: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/22.jpg)
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a week, 365 days a year.
• Sends downtime alerts by email, SMS and push notification.
• Keeps track of uptime & performance of your website.
• Shows uptime reports on your website to increase sales.
![Page 23: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/23.jpg)
How to use Hyperspin www.hyperspin.com/en/
![Page 24: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/24.jpg)
Hyperspin report
![Page 25: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/25.jpg)
Set-up Hyperspin for your website
![Page 26: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/26.jpg)
Log-in to set-up a website monitoring
![Page 27: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/27.jpg)
Log-in to set-up a website monitoring
![Page 28: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/28.jpg)
Monitoring
![Page 29: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/29.jpg)
Email notifications
![Page 30: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/30.jpg)
Free trial
![Page 31: Technical SEO for the Non-Techie: Website Speed Testing and Monitoring](https://reader030.vdocuments.site/reader030/viewer/2022032513/55d22d1cbb61eb88438b4849/html5/thumbnails/31.jpg)
Join us for the next video: 404 Errors