new research: search engine marketing 2008-2009search engine marketing 2008-2009 september 4th,...
TRANSCRIPT
1© 2000-2006 MarketingSherpa, Inc. You may distribute this presentation providing it is not altered in any way. Thank you.
New Research:
Search Engine Marketing 2008-2009September 4th, 2:00-2:30pm ET (11:00-11:30am PT)
Stefan TornquistResearch Director, MarketingSherpa, Inc.
Tim McAteeSenior Analyst, MarketingSherpa, Inc.
2
Based on Real-life Data:MarketingSherpa Methodology
Our research comes from 5 sources:• Survey of 1,928 SEM Pros
• Surveys of Consumers
• Lab tests and Partnered Research
• Sherpa Case Studies
• “Best of” Data from Partner Research Orgs.
4
Inflexible budgeting still the norm
Chart: Elasticity of Client Budgets
Are your paid search clients more likely to…
5
Viral rarely making it into the budget
Chart: Budget Allocation for Viral Initiatives
6
Keeping SEM staff less difficult
Chart: Ease of Retaining SEM Staff, 2007 vs. 2008
1 = Very Easy 10 = Very Difficult
8
54% of search phrases 3+ words
Chart: Word Count in Search Phrases - U.S. Searchers
9
Organic clicks still dominate search
Chart: Natural vs. Paid Search Clicks, All vs. Business Decision Makers
10
Targeting nearly always worth the effort
Chart: Targeting Search Users - Tactics Rated (Average)
11
Conversion & ROI under-used metrics
Chart: Most Under-used Metrics According to Search Marketers
12
Google Analytics expanding rapidly
Chart: Use of Analytics Programs
13
DIY Analysts looking for accuracy andease of implementation
Chart: What Marketers Value Most in an Analytics Program
Average Score Ranking from #1 to #6, 1 is Most Important
15
Search does work as a branding medium
Chart: Effect on Brand Favorability Among Ad Exposed Searchers
Rank the following brands: Which do you like best, which do you like least?
% Liked
16
Mobile search is going mainstream
Chart: Usage Frequency Among Types of Google Mobile Search
17
Chinese search style differs from West
Image: SERP Scan Pattern Differs Dramatically Among Chinese
Source: Enquiro for MarketingSherpa, Chinese Search Engine Engagement Study, June 2008
18
For more information or to order call 877.895.1717 orhttp://Search09Tel.MarketingSherpa.com
5th Annual Search Marketing BenchmarkGuide
•1,928 search marketers surveyed
•170 charts and 45 tables
•12 eyetracking heatmaps
•6 real-world Case Studies
•Stats on cost per click, conversion
rates, SEO vs. PPC, and more.
Special $100.00 discount for Teleseminar Registrants (ends 9/18)
