vertster - marketingsherpa webinar part 2
DESCRIPTION
TRANSCRIPT
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Hello, my name is Scott
▪ Vertster.com provides testing software▪ I blog at Vertster.com and now BRAINNOVATE.com▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial
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Rule: Guessing Does not workWhich Image Won?
A
B
C
D
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Rule: Headlines Rule
1. “Why watching this DVD could be worth an extra $10,000 a year”
2. “At last! A surefire tactic to get a raise on March 10, 2006”
3. “How to get a raise on your own terms”
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Test Design/ Setup:
1. Hero Shot/ Image2. Call to Action Header3. Button Color4. Low Banner5. Guarantee
Case Study: BLR.com
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Resulting In:
▪ Test Round One▪ Test Round Two▪ Round Three
X % Lift!!Three rounds of testing
Did it work?
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Rule: Call to Action Matters
Tested Link Text
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Objective: Increase Clickthroughs
▪ “Learn how to take your site from 'good' to 'GREAT'.”
▪ “Find out if our approach can help your bottom line.”
▪ “Learn more”
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Objective: Increase Clickthroughs
Learn how to take your site from ‘good’ to ‘GREAT’
29.5%
Find out if our approach can help your bottom line.
23.7%
Learn More. 42.0%
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Thank you.
Visit me at Brainnovate.com & Vertster.comSlides and recorded webinar will be posted!