new product launch on a shoestring2
TRANSCRIPT
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New Product Launch on a Shoestring
Barry Doctor, Product Marketing [email protected] Twitter @bdoctor
#pcampatlBlog: http://outsideinview.com/
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Twitter @bdoctor #pcampatl outsideinview.com
The Good “Old” Days…
Do you remember… We had big budgets Goal was to make a
splash
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Twitter @bdoctor #pcampatl outsideinview.com
The “Old” Days…
Lavish launch events
Anything creative to get the word out
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Twitter @bdoctor #pcampatl outsideinview.com
The “Old” Days…
Those days are gone
So, why has it changed?
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Twitter @bdoctor #pcampatl outsideinview.com
How it has changed… Printed literature Printed launch pkgs Mailed packages Big launch parties PR campaigns Launch @ trade
event Sales kick off Sales trip junkets
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Twitter @bdoctor #pcampatl outsideinview.com
How it has changed…
Post .PDFs HTML emails Sales prints own Bakery treats in office Announce via email E-learning Sales wins “Points” Social media
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Twitter @bdoctor #pcampatl outsideinview.com
How it has changed… Trinkets @ trade
shows FAX blasts Media/Analyst day for
private briefings New product, new t-shirt Free product samples Customer sat surveys
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Twitter @bdoctor #pcampatl outsideinview.com
How it has changed… Chance to win for filling
out web survey 15 minute web based call Able to buy logo wear from
Cafepress Samples are sold Web surveys/coupons Web-based monitoring Social media campaigns
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Twitter @bdoctor #pcampatl outsideinview.com
Why?
Advances in technology such as: Email Web seminars Conference calls Web surveys Social media
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Twitter @bdoctor #pcampatl outsideinview.com
Why?
Have the effect of: Saving money Reducing budgets Speeding process
of getting the word out
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Twitter @bdoctor #pcampatl outsideinview.com
Food for Thought How do these advances in technology impact
sales? Do live launch extravaganzas improve sales? Do trinkets, contests and t-shirts make a
difference? Do they save money? What techniques do increase sales or improve the
rate of adoption? What actually works to improve sales?
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New Product Launch on a Shoestring
will be posted on SlideShare
Barry Doctor, Katun [email protected] Twitter @bdoctor
Blog: http://outsideinview.com/