new premium ads from page posts

8/3/2019 New Premium Ads From Page Posts

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Expanded Premium

Facebook: Building Essential Connections

Building EssEntial ConnECtions: Premm a Fcebk

At Facebook, we believe that businesses will be better in a connected world. We connect 800 million

people and their riends to the things they care about. Your Page is the place where your business

connects with people, and Facebook Ads help you reach those people, and their riends, more oten.

Our expanded Premium Ads in particular can be twice as eective as beore. These ads put your Page’s

voice on the Home Page, in ront o your ideal audience. For your ans and their riends, your ad will

expand to show how riends are connected to your brand alongside your message, all in one. The ad

expands to include this enhanced social context at no additional cost to you.

When people see the combination o your brand’s message and what their riends are saying about your

brand, ad recall can double and engagement increases .

When people hear about you rom riends, they

listen. We’ll expand your ad with stories rom

riends who have already connected.

Ads are better when they come rom your Page

posts. These Premium ads appear on the Home

Page and create a seamless experience between

your Page and your ads.

People can interact with your brand

throughout the ad. Their interactions will

generate stories about you in riends’

News Feeds, as well as on your Page.



Expanded Premium


Hw hee Premm a wrk

Premium Ads built rom your Page are exible, simple, and social. They create a seamless experience

between interactions on your Page, in your ad, and in the News Feeds o people and their riends.

Cree p he br Pe.

Choose rom 6 kinds o Page posts: status updates(text), photos, videos, links, questions, and events.

Prme Fcebk a.

The ad is created rom the contents o your Pagepost. Anything you can post on your Page, you canturn into an ad.

shw mre c r re .

When people see your ad and have riends who

are ans o your Page, we’ll automatically expandthe ad with enhanced social context about thoseriends, at no extra cost to you.

Prve mre p eeme r .

Fans will see an expanded interace below the ad

that lets them like or comment on the post directlyrom the ad.

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Expanded Premium


Premm a pecfc

All o the ad ormats below are made rom the text and media o your Page posts. As you post, consider

what it will look like as an ad. Optimize your ads by choosing ormats that match your marketing

objectives, and capturing your core message in the frst 90 characters o your post.

PhUp to 90 chars o text

168 x 128 px thumbnail

4:3 aspect ratio

VeUp to 90 chars o text


16:9 aspect ratio

QeWill show exactly 4 answers, or

3 plus a “see more” link

sUp to 150 chars o text

No additional media

EveUp to 90 chars o post text


lkUp to 90 chars o post text




Expanded Premium


Be prcce r Pe p

Eective Facebook Ads start with strong Page posts. You should ocus on posting content to your Page that

people will want to engage with and share with their riends. Here are a ew best practices:

Contact your Account Manager to learn more.

P ccc ce.

Shorter posts drive higher engagement. Make sure your core message is clear and concise. Keep in mind

that your ad will show the frst 90 characters o your post. I the post is longer, viewers will have the

option to click to see more in an overlay on the same page.

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Ehce yr mee wh ph r ve.

Ads with rich media are larger and more engaging than simple text. Whenever you want to share a

message on your Page, consider using related pictures or videos to make your message stand out.

ak qe.

Your Page should be a place or conversations between

you and your ans. Ask your ans and customers or

their ideas and eedback. Create Questions posts or

ask questions in the text o your posts. Boost them as

Premium Ads to reach more people and get them talking

to and about your business.

Be mey.

Your audience will be more likely to engage with yourposts i you are talking about topics that are already top

o mind or them, such as current events, holidays or

news. For example, we’ve ound that posts mentioning

Independence Day on July 4th generated about 90% more

engagement than all posts published on that day.

B p r e y rech my pepe pbe.

I you’re posting multiple times/day to engage your ans organically, make sure that you promote your

most important posts individually so that they run long enough to reach a larger audience.

The best way to get people to engage with your ads is to understand what your audience cares

about. You should visit Page Insights regularly to track which posts resonated with your audience and

generated the most engagement, then post and promote more o this type o content.

new premium ads from page posts

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