novo guia de premium ads no facebook

4
Facebook: Building Essential Connections BUILDING ESSENTIAL CONNECTIONS Premium Ads on Facebook At Facebook, we believe that businesses will be better in a connected world. We connect 800 million people and their friends to the things they care about. Your Page is the place where your business connects with people, and Premium Ads and Featured Stories help you reach those people, and their friends, more often. Premium Ads are more effective when they start from Page posts. These ads put your Page’s voice on the homepage, in front of your ideal audience. For your fans and their friends, it will expand to show how friends are connected to your brand alongside your message, all in one. This social context appears at no additional cost to you. Premium Ads with enhanced social context are 80% more likely to be remembered, driving 40% higher engagement and a significant increase in purchase intent.* When people hear about you from friends, they listen. We’ll expand your ad with stories from friends who have already connected. Ads are better when they come from your Page posts. Premium ads appear on the homepage and create a seamless experience across different aspects of your Facebook marketing. People can interact with your brand throughout the unit. Their interactions will generate stories in friends’ News Feeds, as well as on your Page. *Average performance, based on internal tests.

Upload: tunitec

Post on 29-Nov-2014

837 views

Category:

Technology


1 download

DESCRIPTION

Este novo guia contem informações sobre os formatos Premium Ads do Facebook.

TRANSCRIPT

Page 1: Novo Guia de Premium Ads no Facebook

Expanded Premium Ads

Facebook: Building Essential Connections

BUILDING ESSENTIAL CONNECTIONS! Premium Ads on FacebookAt Facebook, we believe that businesses will be better in a connected world. We connect 800 million people and their friends to the things they care about. Your Page is the place where your business connects with people, and Premium Ads and Featured Stories help you reach those people, and their friends, more often.

Premium Ads are more effective when they start from Page posts. These ads put your Page’s voice on the homepage, in front of your ideal audience. For your fans and their friends, it will expand to show how friends are connected to your brand alongside your message, all in one. This social context appears at no additional cost to you.

Premium Ads with enhanced social context are 80% more likely to be remembered, driving 40% higher engagement and a significant increase in purchase intent.*

When people hear about you from friends, they listen. We’ll expand your ad with stories from friends who have already connected.

Ads are better when they come from your Page posts. Premium ads appear on the homepage and create a seamless experience across different aspects of your Facebook marketing.

People can interact with your brand throughout the unit. Their interactions will generate stories in friends’ News Feeds, as well as on your Page.

*Average performance, based on internal tests.

Page 2: Novo Guia de Premium Ads no Facebook

Expanded Premium Ads

Facebook: Building Essential Connections

How Premium Ads work

Premium Ads that start from your Page are flexible, simple, and social. They create a seamless experience across interactions on your Page, in your media, and in the News Feeds of people and their friends.

Post on your Page.

Choose from 6 kinds of Page posts: status updates (text), photos, videos, links, questions, and events. The post may appear in fan’s News Feeds.

Promote it to get your message out.

The ad is created from the contents of your Page post. Anything you can post on your Page, you can turn into an ad to appear in the right hand column.

Show enhanced social context for friends.

When friends of your Page’s fans see your ad, we’ll automatically expand the ad with enhanced social context about those fans, at no extra cost to you.

Provide more points of engagement for fans.

Fans will see an expanded interface below the ad that lets them like or comment on the post directly from the ad.

! "

# $

Page 3: Novo Guia de Premium Ads no Facebook

Expanded Premium Ads

Facebook: Building Essential Connections

Formats and specifications

All of the ad formats below are made from the text and rich media of your Page posts. As you create posts, think about how they will look as ads. Optimize your ads by choosing formats that match your marketing objectives, and capturing your core message in the first 90 characters of your post.

PhotoUp to 90 chars of text168 x 128 px thumbnail4:3 aspect ratio

VideoUp to 90 chars of text185 x 104 px thumbnail16:9 aspect ratio

QuestionWill show exactly 4 answers, or 3 plus a “see more” link

StatusUp to 150 chars of textNo additional media

EventUp to 90 chars of post text75 x 75 px thumbnail

LinkUp to 90 chars of post text75 x 75 px thumbnail

Page 4: Novo Guia de Premium Ads no Facebook

Expanded Premium Ads

Facebook: Building Essential Connections

Best practices for Page posting

Effective Facebook Ads and Featured Stories start with strong Page posts. You should focus on posting content to your Page that people will want to engage with and share with their friends. Here are a few best practices:

Contact your Account Manager to learn more.

Post succinct content.

Make sure your core message is clear and concise to drive engagement. Keep in mind that your ad will

show the first 90 characters of your post. If the post is longer, viewers will have the option to click to

see more in an overlay on the same page.

!

"

#

$

%

Enhance your message with a photo or video.

Ads with rich media are larger and more engaging than plain text ads. Whenever you want to share a

message on your Page, consider using related pictures or videos to make your message stand out.

Ask questions.

Your Page should be a place for conversations between

you and your fans. Ask your fans and customers for

their ideas and feedback. Create Questions posts or

ask questions in the text of your posts. Boost them as

Premium Ads and Featured Stories to reach more people

and get them talking to and about your business.

Be timely.

Your audience will be more likely to engage if you talk

about topics that are already top of mind for them, such

as current events, holidays, or news. For example, we’ve

found that posts mentioning Independence Day on July

4th generated an average of 90% more engagement than

all posts published on that day.

Promote posts for at least a day to reach as many people as possible.

If you’re posting multiple times per day to engage your fans organically, make sure that you promote

your most important posts individually so that they run long enough to reach a larger audience.

The best way to get people to engage with your ads is to understand what your audience cares about. You should visit Page Insights regularly to track which posts resonated with your audience and generated the most engagement, then post and promote more of this type of content.