new opportunities for industry growth (nxp)

IoT: New Opportunities for Semiconductor Industry Growth

Andrew C. Russell Vice President Marketing – Greater China

COMPANY CONFIDENTIAL 2

Agenda

The Internet of Things (‘IoT’): An Exciting, Disruptive Technology

and Application Space

IoT Adoption Model and Market Development

IoT: Industry Projections and Figures

NXP JenNet-IP & Zigbee Wireless Networking Ecosystem

Applications Examples: Home Networking and Commercial Building

Automation - Lighting

Executive Summary


Agenda








Executive Summary


Internet of Things Broadly Defined Any Machine to Machine (M2M) or Human to Machine (H2M) devices which can be connected to the www to

communicate, exchange data and/or provide mechanisms for feedback and control

Mobile Phones

Instrumented plant and machinery

Computers

Gateways/Routers

Automobiles equipped with www connectivity

RFID devices

Some examples


Evolving Technology Roadmap: The Internet of Things is in its Infancy

As IoT technology evolves, so will the range of potential applications

2000 2020 2010 Time

Tech

nolo

gy R

each

RFID Tags for SCM

Surveillance, security, transport, healthcare

Locating people and Objects - Tracking

Teleoperationtelepresence; monitor, control and route remotely

Demand for improved SCM Performance

Source: based on SRI Consulting Business Intelligence

Technology cost reductions drive 2nd wave applications

WWW connectivity and low cost geo-location technology

Miniaturization, energy efficiency and available spectrum

Augmented Reality (e.g. Google Glass)

Autonomous Computing devices

Low cost sensors

Vertical Applications Segments open up


IoT will Drive improved performance in two key Domains: 1.) Information + Analysis and 2.) Automation + Control

Source: McKinsey Quarterly Report - 2010


IoT is Driving a New Wave of Economic Opportunity

The wider Economy

Logistics

Control and Automation

Security

Automotive

Asset tracking and location

Medical

Banking

Services

For Semiconductor and Software Industries

IoT RxTx Modules and gateways to allow comms – everything will be connected (‘communicating with things’)

Embedded Applications Software for IoT modules (‘doing stuff with things’)

Cloud Services and web based applications s/ware incl. secure M2M payment systems (‘capturing data from things’)

Data Analysis and metrics s/ware (‘analyzing things’)

Applications boards and Development tools (‘tools to design things’)


IoT Monetization: eco-system standardization and applications proliferation (IP)

To achieve Level 5 (Infrastructure level systems incorporating fully autonomous systems gathering data, analysis, control) and the full monetization potential* of IoT, requires all the levels below to be in place and ubiquitous

We can conclude that as of today, IoT is in its infancy, with decades of high growth still to come

Mobile Connectivity

Mon

etiz

atio

n P

oten

tial

1. IoT RxTx modules

2. IoT Enabled Applications boards and Products

3. WWW IoT Connectivity+Apps on Android, iOS, Linux etc

5. Top Tier IoT Systems solutions covering whole cities/regions

Small Closed P2P Apps Infrastructure Level Systems 1

102

103

104

10x

4. IoT Cloud services based applications

Cloud Integrated Apps

.

.

.

.

IoT technology capability already here, but

applications and usage are NOT ubiquitous – only

about 1% of connectable devices are attached to the

www

Ubiquity Index

* According to Cisco, potentially $14 Trillion

High Low

For IoT technology this

application space is very new,

probably maturing in 2020-2025

timeframe

2030+ time frame


Agenda








Executive Summary


Top Connected Devices We May See in 2020 & Their Estimated Values Connected Car $600 billion Clinical Remote Monitoring $350 billion Assisted Living $270 billion Home & Building Security $250 billion Pay-As-You-Drive Car Insurance $245 billion New Biz. Models for Car Usage $225 billion Smart Meters $105 billion Traffic Management $100 billion Electric Vehicle Charging $ 75 billion Building Automation $ 40 billion

Source: PC Today, April 2012

55% Automotive related 29 % Home / Building related

By 2020 there will be between 20 Billion* and 50 Billion** IoT nodes

* Ericsson ** Cisco


Convergence in Three Key Domains Drives Adoption: Sensors & MCU, Network Stacks & the Cloud

Sensors & MCU Low cost IC based wireless connectivity + Cost effective 32 bit MCU’s for embedded applications + Silicon based sensors +GPS +Mobile Phones

Network Stacks & Software IPV6 + Robust, mature API driven networking stacks (JenNet-IP, Zigbee) + Mature Development tools – networking and embedded applications development

Cloud Computing & WWW Internet access is global + Cloud Services + Remote data access and control easy to implement + Emergence of new business models leveraging all the key elements


Implementation at the Practical level: A Probable Market Development Model

3rd party apps developers: Any OS, and in many end market applications and segments

3rd party Hardware developers in many application segments and end markets

Gateway: Required to provide www connectivity

Key Enabler for Intelligent distributed apps and Big Data

May be the same entity, or independent


Agenda








Executive Summary


IoT: Industry Projections and Figures IoT is a disruptive technology of the same scale as the industrial revolution and the internet revolution: huge social and economic impact

IoT has the potential to benefit up to 46% of the global economy ($32 Trillion) – GE and World Bank Study

M2M revenues are currently $23Bln and growing at 30% a year – a figure dwarfed by the growth wave still to come in attached devices, services and efficiency savings

Only about 1% (12-13 billion devices) of all potential IoT nodes are currently connected to the WWW

Estimates place the upper potential figure at over 1 trillion devices - about 150 nodes per population head


IoT is Driving the Next Semiconductor Growth Wave Bringing the industry to over $400Bn…

0

50

100

150

200

250

300

350

400

450

1985 1990 1995 2000 2005 2010 2015 2020

Personal computer

Mainframes

Smartphone and tablet

Cellphone

…and doubling IP device volumes

Semiconductor industry revenue, bn USD Connected devices in use, bn Units

Source: WSTS (extrapolated after 2011), Cisco, BBC, Gartner, GSMA, OECD

Com-puter

Smart-phone

M2M Driver 2003 2011 2020

1

9-12

50 Machine-2-machine (M2M)

PC, laptop, Smartphones


Agenda








Executive Summary


JenNet-IP Wireless Networking Wireless networking for the Internet of Things (IoT)

IPv6 addresses for every node – Standalone mode for simple remote control – Connected mode for internet control

Using IEEE and IETF standards – IEEE802.15.4 – IETF IP, UDP, 6LoWPAN

Based on proven JenNet networking layer – Self healing tree network

JIP Application layer dedicated for low power devices – Similar to SNMP, using fewer resources – Standard device types provide interoperability

Connected lighting applications available initially – Provides whole house coverage – Extending applications to cover IoT

Uses JN5168 single chip wireless microcontroller

JIP


Advanced 32 bit RISC MCU’s equipped with high performance wireless connectivity and

peripherals for IoT applications


JenNet-IP JN516x IoT Wireless uController – Hardware Platform


JN5168 Evaluation Kit

LCD expansion board

Two expansion boards with Sensors and buttons

Capacitive touch remote control

USB Dongles Remote programming board

4 base boards + lighting expansion boards

Cisco Router

The JenNet-IP Evaluation Kit comes pre-configured to run a networked lighting demo to help engineers kick start network development. The Eval Kit supports any IoT module end application development. The kit includes a Gateway/Router to support www access


Easy Connection to the WWW through a Low Cost Gateway Bridge Reference Design Leverages existing Router –

plugs into Ethernet port on a standard router

Allows communication with up to 500 JenNet-IP IoT nodes

Low cost, NXP based ARM design

On board facility for RFID

Ref design pack incl. Gerbers, Software and BOM available FOC from NXP


Agenda








Executive Summary


The Smarter Home – Talking to the Internet

Smart Elec.

Smart Water

Appliances

Temperature

Light

Wind Turbine

Solar Panel

Smart Gas

Home displays TV, Computer

In-Home Energy Display

Breakers Valves

Utility Data centers

Smart metering devices

Smart home devices

Distributed electricity generation and storage Displays

Home Gateway

Security

IP network

Independent service providers

Smart Heat

Sensors

Home network

Glucose meter Blood pressure

meter Healthcare devices

Thermometer Assisted Living


In-Home Low Power Wireless Network An IP address for every “thing”

JenNet-IP Wireless Network

Capacitive Touch

Remote

Smart Plug Load Control &

Energy Monitoring

WiFi Internet

Android / Apple App

Web Interface

USB- JenNet-IP bridge

Presenter

Presentation Notes

“TV” – Standard Monitor driven from PC playing Video Reading Lamps – SSLs TV Lamps - CFLs


A Typical Commercial LED Fixture Installation

1. A lighting driver module (open board or housed) is located in or close to the fixture Driver modules are available

commercially that can take PWM signal and/or 0-10V analog signal for dimming and on/off control

These types of drivers would for example be used with DALI for lighting control

2. A Lighting Fixture that contains the LED light source mounted on a heatsink (called ‘light engine’) with a lens or light filter; screws into ceiling or on wall

110/220 VAC

2. Fixture with LED Light Engine

1. LED Driver Module with Dimmer Input

0-10V Analog

PWM

0V

PWM, voltage or const. current Drive

Dimming on/off control inputs


. . . becomes a Smart Lighting Solution with the addition of a low cost JenNet-IP IoT module

3. JenNet-IP IoT Lighting Module

JenNet-IP JN516x Chip

Basic circuit to convert JN516x I/O output to 0-10V and PWM

Small 1.5W power supply

Antenna (PCB, wire or plug-in)

Plastic enclosure (could be bare board in certain applications)

Leverages existing commercial LED (or other) lighting driver module to create a smart lighting network

Fast time to market – retrofit and new build

Low cost

110/220 VAC

2. Fixture with LED Light Engine

1. LED Driver Module with Dimmer Input

3. APTOS JenNet-IP IoT Module

0-10V Analog

PWM

0V

PWM, voltage or const. current Drive


Agenda








Executive Summary


NXP IoT Executive summary The IoT application space is in its infancy: there will be a rapid and sustained increase of up to 50 Billion* in IoT nodes in the coming years

With NXP JenNet-IP, any object or device can have an IP address

IoT means locating things, control and data can be moved from any device to any other device or system globally via the www, opening up new and exciting applications

IoT Monetization rests on two key pillars: eco-system maturation and standardization and application proliferation (IP)

Key components in the eco system: JenNet-IP IoT empowered I/O modules, Gateways, Cloud Services and 3rd Party Apps

NXP JenNet-IP is the perfect solution for IoT end module applications: runs on a low power 32 bit RISC based MCU with comprehensive set of hardware and software development tools, including low cost gateway reference design for www connectivity

* Cisco Estimate for 2020


Thank you! http://www.jennic.com/products/

http://www.jennic.com/products/

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