new media & the new america - kansas state university · new media & the new america...
TRANSCRIPT
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New Media & The New AmericaMovements, Media, and the Algorithms Driving the New Moral Divide
By Michael Wesch, Professor of Anthropology, Kansas State University
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Tribe:Shared Values. Shared Stories. Shared Symbols.
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Tribe:Shared Values. Shared Stories. Shared Symbols.
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Sacred Values
The Left The Right
Equality & Fairness God & Country
Secular-Rational Practical-Survival
Globalism Nationalism/ Patriotism
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Empathy
Fairness Loyalty
Care Hurt
US ThemAccountability Suspicion
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Tribe:Shared Values. Shared Stories. Shared Symbols.
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TRUST
?
“Dunbar’s Number” = 150
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TRUST
TRUST
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New Media
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Media are not just tools.
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Media are not just means of communication.
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Media mediate relationships
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Media change
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Media relationships change change
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The “bias” of media(from Nystrom 1973)
⚫ intellectual
⚫ emotional
⚫ spatial and temporal
⚫ sensory
⚫ political
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Media & Movements
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“We are here to say to the white men that we no longer will let them use clubs on us in the dark corners. We’re going to make them do it in the glaring light of television.”
- Martin Luther King Jr.
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“In a crisis, we must have a sense of drama.”- Martin Luther King Jr.
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“More powerfully than literature, more effectively than radio, television communicated a single, nationally acceptable message with regard to the civil-rights issue.”
- Fred MacDonald
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Start a Tribe:Shared Values. Shared Stories. Shared Symbols.
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If the conversations of our culturenow happen here ...
2007
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Zuckerman’s Cat Test
⚫ Is it good for sharing pictures of cats?
⚫ ➔ Mass Adoption
⚫ ➔ Change the World
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If the conversations of our culturenow happen here ...
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If the conversations of our culturenow happen here ...
⚫ not controlled by the few
⚫ not one-way
⚫ challenges traditional hierarchies
⚫ created by, for, and around networks, not masses
⚫ transforms individual pursuits into collective action
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Dissident #1932349
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Add Syria and Isis
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If the conversations of our culturenow happen here ...
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If the conversations of our culturenow happen here ...
⚫ not controlled by the few
⚫ not one-way
⚫ challenges traditional hierarchies
⚫ created by, for, and around networks, not masses
⚫ transforms individual pursuits into collective action
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- St. Louis County Lieutenant
“Let’s have a black day.”
“Let’s make the jail cells more colorful.”
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Empathy
Fairness Loyalty
Care Hurt
US ThemAccountability Suspicion
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