old media new media
DESCRIPTION
A quick presentation from a panel in Prague in June 2007.TRANSCRIPT
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The Old vs The New
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WHAT’S TV?
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challenges
NEW [ technologiesbehaviorsculture
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Wider pipesInfinite storageLow transaction costsCheap tools
1. ATOMS TO BYTES
4. PROSUMERS
5. GATEKEEPERS
2. BYTES A LA CARTE
3. ANYWHERENESS
Media elite’s monopoly over“Amateur” contentPeer-to-peer marketingImmediacy & transparency
Chunks of contentAcross devicesConcurrent
On the goContextualPersonalized
[[[[[ Search engines
Citizen-editorsPopular experts
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BADTHE [
costscompetitionscrutinycontrolidentity
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[new audienceswider reachdeeper engagementlong-tail marketsfocused content
GOODTHE