A Comprehensive Digital Marketing

Strategy for L’OrealDeveloped and presented by Jordan Sweat

April 23, 2016

Campaign Overview Target audience Play into juxtaposition of “affordable

luxury” Digital marketing as a tool to educate

consumers

GOALSKPIS

METRICS

Social MediaFacebook

Twitter Tumblr Pinterest

YouTube Instagram

Internet MarketingThe webpage: the hub of our digital marketing strategy

Online Advertising

Display Advertising

Search Engine Marketing Social Media

Advertising

Mobile

Responsive Design Mobile

Application

At the heart of it all…Content Marketing

L’Oreal: Becoming a leader

in the beauty industry through digital marketing.