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New Markets for Older Communities James Hartling, Urban Partners

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Page 1: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

New Markets for Older Communities

James Hartling, Urban Partners

Page 2: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Types of Communities

Urban Partners

Older roadwaysObsolete shopping centers (grayfields)Auto-oriented replacement usesMultiple jurisdictions

Cities & townsLarger, former industrial sitesExtensive transportation access

VillagesSmall sites, dense fabric of buildingsCommuter rail facilities

Page 3: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Cities & Towns: Larger Reuse Sites

Urban Partners

Market Opportunities

Mixed-use developmentMarket drivers to finance assembly

Today—often sales housingHigh-valued freestanding commercial

Balance with community vision

Page 4: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Mrs. Smith’s--Pottstown

Former pie factory parcel

At gateway to Downtown

Zoned & partially used as industrial

Market/Land Use Challenge

Urban Partners

Page 5: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Mrs. Smith’s--Pottstown

Light Industrial

Affordable Housing

Highway-oriented retail (drive-throughs)

Primary Market Forces

Urban Partners

Page 6: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Mrs. Smith’s--Pottstown

Gateway to Downtown

Office/Retail Uses Along Key Commercial Street

More Affluent Market-Rate Housing

Major Increment to Tax Base

Traditional Neighborhood Design

Community Vision

Urban Partners

Page 7: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Mrs. Smith’s--Pottstown

New Housing Development (Market Forces)

Balanced Residential/ Commercial (Vision)

Maximum Development (Vision)

Key Market-Vision Trade-off

Urban Partners

Page 8: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Hoboken Waterfront

Urban Partners

Page 9: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Largely vacant industrial waterfront —about 14 blocks

City control of two piers (A & C) & three adjacent blocks

PATH, trains & planned light rail

Hoboken Waterfront

Urban Partners

Market/Land Use Challenge

Page 10: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

High Rise Office and Residential on Piers Near PATH

Primary Market Forces

Hoboken Waterfront

Urban Partners

Page 11: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Community VisionHoboken Waterfront

Hoboken height

Sufficient economic expansion/taxes

Quality open space

Development the length of the waterfront

Page 12: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Key Market-Vision Trade-off

Hoboken Waterfront

Large-Scale Housing Development (Market Forces)

“Hoboken Height” (Vision)

Maximum Development (Market Forces/Costs)

Quality Open Space (Vision)

Jobs & Tax Revenues (Vision)

Urban Partners

Page 13: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Results

Hoboken Waterfront

Great public spaces

Urban Partners

Page 14: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Hoboken Waterfront

Urban Partners

Page 15: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Hoboken Waterfront

Economic expansion/taxes at Hoboken height

Results

Urban Partners

Page 16: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Hoboken in 2000

Population—38,700 (+16%)

Median Household Income--$62,600 (+35% after inflation)

20,000 Housing Units—2.4% Vacant (+15%; vacancy –83%)

Median Rent--$1000 (+34% after inflation)

Median Home Value--$430,000 (+24% after inflation)

Hoboken Waterfront

Urban Partners

Page 17: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Villages: Limited Site Opportunities

Urban Partners

Market Opportunities

Small-scale development—mixed useEntrepreneur drivenRestaurantsSpecialty shoppingProfessional offices (owner-occupied)Need visionary property owners

Page 18: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Older Roadways: Municipal Cooperation

Urban Partners

Market Opportunities

Reposition older shopping centersReuse sites for new housingModernize highway oriented retailingConvert from strips to nodes

Page 19: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

White Horse Pike

Urban Partners

Eight-mile long corridorEight municipalitiesVarying uses: homes;

strip centers; auto

Page 20: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Urban Partners

Market Opportunities

1,000,000 SF new & expanded retail120 sales townhomes/condos annually80 age-restricted units annually1 or 2 hotelsSmaller flex space

White Horse Pike

Page 21: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Urban Partners

Site Development Opportunities

White Horse Pike

Interstate access site

Page 22: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Urban Partners

White Horse Pike

Site Development Opportunities

Older center reuse

Page 23: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Urban Partners

White Horse Pike

Site Development Opportunities

Grayfieldsredevelopment

Page 24: New Markets for Older Communities€¦ · `Modernize highway oriented retailing `Convert from strips to nodes. White Horse Pike Urban Partners `Eight-mile long corridor `Eight municipalities

Urban Partners

White Horse Pike

Site Development Opportunities

TOD Town Center development