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New Jersey Competitiveness State and Cluster Performance Professor Michael E. Porter Harvard Business School Prepared for Governor Chris Christie April 17, 2010 None of this information may be duplicated, disseminated or copied without express written consent from the Institute for Strategy and Competitiveness. Additional information may be found at the website of the Institute for Strategy and Competitiveness, www.isc.hbs.edu Data drawn from Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. data.isc.hbs.edu/isc/

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1April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New Jersey CompetitivenessState and Cluster Performance

Professor Michael E. PorterHarvard Business School

Prepared for Governor Chris ChristieApril 17, 2010

None of this information may be duplicated, disseminated or copied without express written consent from the Institute for Strategy and Competitiveness.Additional information may be found at the website of the Institute for Strategy and Competitiveness, www.isc.hbs.eduData drawn from Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. data.isc.hbs.edu/isc/

2April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

State Comparisons

3April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Overall Economic Performance IndicatorsNew Jersey

Gross State Product per capita, 2008 in New Jersey: $54,699 (rank 8) in the US: $46,588 New Jersey % above US: 17.4%

Growth in Gross State Product per capita, annual rate, 1998-2008 in New Jersey: 1.35% (rank 29) in the US: 1.50%

Average wage, 2007 in New Jersey: $50,295 (rank 5) in the US: $41,680 New Jersey % above US: 20.7%

Wage growth, annual rate, 1998 to 2007 in New Jersey: 3.36% (rank 31) in the US: 3.49%

Employment, 2007 in New Jersey: 3,661,679 (rank 9) % of US: 3.04%

Employment growth, annual rate, 1998 to 2007 in New Jersey: 0.93% (rank 32) in the US: 1.22%

Share of Employment in Traded Clusters, 2007 in New Jersey: 27.1% (rank 34) in the US: 27.4%

Change in Share of Employment in Traded Clusters, 1998 to 2007 in New Jersey: -2.09% (rank 29) in the US: -2.14%

Economic Performance

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Note: Ranks are among the 50 US states plus the District of Columbia. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Private, non-agricultural employment.

Innovation OutputPatents per 10,000 employees, 2008 in New Jersey: 7.43 (rank 13) in the US: 6.43

Growth in total patents, annual rate, 1998 to 2008 in New Jersey: -3.20% (rank 41) in the US: -0.35%

Traded establishment formation, annual rate, 1998 to 2007 in New Jersey: 0.74% (rank 49) in the US: 2.11%

Total establishment formation, annual rate, 1998 to 2007 in New Jersey: 0.59% (rank 36) in the US: 1.17%

Demographic ProfilePopulation, 2008 in New Jersey: 8,682,741 (rank 11) % of US: 2.86%

Population growth, annual rate, 1998 to 2008 in New Jersey: 0.47% (rank 37) in the US: 0.98%

Labor Force Participation, 2007 in New Jersey: 66.3% (rank 29) In the US: 66.0%

4April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

-2.5% -1.5% -0.5% 0.5% 1.5% 2.5% 3.5%

State ProsperityU.S. States, 1998 to 2008

Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars.Notes: District of Columbia: $126,407, 2.63%.

U.S. average GSP per Capita Growth: 1.50%

U.S. average GSP per Capita: $37,899

Gross State Product per Capita Growth Rate, 1998 to 2008

Gro

ss S

tate

Pro

duct

per

Cap

ita, 2

008

Highly productive and productivity rising versus U.S.Delaware

ConnecticutMassachusetts

New York

California

Oregon

South Dakota

North Dakota

VermontRhode Island

Iowa

Idaho

Montana

New Mexico

Alabama OklahomaMaine

Arkansas

West VirginiaMississippi

South Carolina

Michigan Missouri

KentuckyIndiana

OhioGeorgia

AlaskaNew Jersey

Nevada

MinnesotaIllinoisColorado

Washington

HawaiiMaryland

Wyoming

Virginia

Nebraska

FloridaArizona

Texas NH

North CarolinaWisconsinTennessee

Utah

PAKansas

LA

5April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Recent State ProsperityU.S. States, 2006 to 2008

Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars.Note: District of Columbia: $126,407, 1.79%.

U.S. average GSP per Capita Growth: 0.40%

Gross State Product per Capita Growth Rate, 2006 to 2008

Gro

ss S

tate

Pro

duct

per

Cap

ita, 2

008

Highly productive and productivity rising versus U.S.

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

FloridaGeorgia

Hawaii

Idaho

Illinois

Indiana

IowaKansas

Kentucky

LouisianaMaine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota (6.76%)

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota (4.70%)Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

-2.5% -1.5% -0.5% 0.5% 1.5% 2.5% 3.5%

U.S. average GSP per Capita: $37,899

6April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

`

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

MarylandMinnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin Wyoming

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

2.5% 3.0% 3.5% 4.0% 4.5% 5.0%

Average Private Sector Wage and Wage Growth U.S. States, 1998-2007

U.S. Average Wage Growth: 3.49%

U.S. Average Wage: $ 41,680

Wage Growth (CAGR), 1998-2007

Aver

age

Wag

e, 2

007

High and rising wages relative to U.S.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Massachusetts

Michigan(2.48%, $40,935)

7April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Employment Growth versus Wage GrowthU.S. States, 1998-2007

U.S. Average Wage Growth: 3.49%

U.S. Employment Growth Rate: 1.22%

Wage Growth (CAGR), 1998-2007

Empl

oym

ent G

row

th (C

AGR

),199

8-20

07

Strong employment growth and wage growth relative to U.S.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

AL

Alaska

Arizona

Arkansas

CaliforniaColorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

IllinoisIndiana

IowaKSKentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

MN

Mississippi

Missouri

Montana

NE

Nevada

NHNew Jersey

New Mexico

New York

NC

North Dakota

Ohio

OKOregon

Pennsylvania

RISouth Carolina

South Dakota

TN

Texas

Utah

Vermont

VirginiaWashington

West Virginia WI

Wyoming

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0%

8April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Labor Force Growth versus Job GrowthU.S. States, 1999 to 2009

Note: Growth rates calculated as compound annual growth rate (CAGR).Source: Census; Bureau of Labor Statistics. * Data available through November 2008

Labor Force Growth Rate, 1999-2009

Job

Gro

wth

Rat

e,19

99-2

009

U.S. average Labor Force Growth Rate: 1.06%

U.S. average Job Growth Rate: 0.38%

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

DEDC

Florida

Georgia

Hawaii

Idaho

Illinois

Iowa

Kansas

KentuckyLouisiana

Maine

MD

Massachusetts

Minnesota

Mississippi

Missouri

Montana

Nebraska

New Hampshire

New Jersey

New Mexico

New YorkNorth Carolina

North Dakota

Ohio

OklahomaOregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

VT

Virginia

Washington

West Virginia

Wisconsin

Wyoming

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

-0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5%

9April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Unemployment Performance U.S. States, 1999 to 2009

Change in U.S. average Unemployment Rate: -5.1%

U.S. average Unemployment Rate: 9.3%

Change in Employment Rate, 1999 to 2009

Une

mpl

oym

ent R

ate,

200

9

Source: Bureau of Labor Statistics

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

IllinoisIndiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

UtahVermontVirginia

Washington

West Virginia

Wisconsin

Wyoming

-14%

-13%

-12%

-11%

-10%

-9%

-8%

-7%

-6%

-5%

-4%

-10.0% -9.0% -8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0%

Lower unemployment

Higher unemployment

Deteriorating faster than U.S. average

Deteriorating slower than U.S. average

10April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Alabama

Alaska

Arizona

Arkansas

California

Colorado

ConnecticutDE

Florida

Georgia

Hawaii

Idaho

Illinois Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

MN

MississippiMissouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

-14%

-13%

-12%

-11%

-10%

-9%

-8%

-7%

-6%

-5%

-4%

-10.0% -9.0% -8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0%

Recent Unemployment Performance U.S. States, 2006 to 2009

Change in US average Unemployment Rate: -4.7%

Change in Employment Rate, 2006 to 2009

Une

mpl

oym

ent R

ate,

200

9

Source: Bureau of Labor Statistics

U.S. average Unemployment Rate: 9.3% `

Lower unemployment

Higher unemployment

Deteriorating faster than U.S. average

Deteriorating slower than U.S. average

11April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$60,000

$70,000

$80,000

$90,000

$100,000

$110,000

$120,000

$130,000

$140,000

-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%

Labor Productivity PerformanceU.S. States, 1998-2007

Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars.Notes: District of Columbia: $288,176, %5.6.

U.S. average Growth in GDP per worker: 4.2%

U.S. average GDP per worker: $90,029

Growth in Gross State Product per Worker, 1998-2007

Gro

ss S

tate

Pro

duct

per

Wor

ker,

2007

High and rising productivity versus U.S.

Delaware

Connecticut

Massachusetts

New York

California

OR

SD North Dakota

Vermont

Rhode Island

Iowa

Idaho Montana

New Mexico

Alabama

Oklahoma

MaineArkansas

West Virginia

Mississippi

South Carolina

MichiganMOKentuckyIndianaOhio

Georgia

Alaska

New Jersey

Nevada

Minnesota

Illinois

Colorado

Washington

Hawaii

Maryland

Wyoming

Virginia

NebraskaFL

Arizona

Texas

NH

North Carolina

WisconsinTennessee

Utah

Pennsylvania

KS

Louisiana

12April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Recent Labor Productivity PerformanceU.S. States, 2006-2007

Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars.Notes: District of Columbia: $288,176, 4.5%.

Growth in U.S. average GDP per Worker : 3.7%

U.S. average GDP per Worker: $90,029

Growth in Gross State Product per Worker, 2006-2007

Gro

ss S

tate

Pro

duct

per

Wor

ker,

2007

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinois

IndianaIowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North DakotaOhio

OklahomaOregon

PennsylvaniaRhode Island

South Carolina

South DakotaTennessee

Texas

Utah

Vermont

VirginiaWashington

West VirginiaWisconsin

Wyoming

$60,000

$70,000

$80,000

$90,000

$100,000

$110,000

$120,000

$130,000

$140,000

-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%

High and rising productivity versus U.S.

13April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Patenting RateU.S. States, 1998 to 2008

Growth Rate of Patenting, 1998 to 2008

Pate

nts

per 1

0,00

0 Em

ploy

ees,

200

8

Source: USPTO, Bureau of Labor Statistics. Note: Growth rate calculated as compound annual growth rate (CAGR).2,500 patents issued in 2008 =

U.S. average growth rate of

patenting: -0.4%

U.S. average patents per 10,000 employees: 6.4

High and improving versus U.S.

High but decliningversus U.S.

Low and declining versus U.S.

Low but improving versus U.S.

AlabamaArkansas

California

ColoradoConnecticut

DE

DC

FL Georgia

Hawaii

Illinois

IN

Iowa

Kansas

Kentucky

Maine

MD

Massachusetts

Michigan Minnesota

Mississippi

MissouriMT

NENevada

New Hampshire

New Jersey

NM

New York

North CarolinaOhio

OK

Oregon

PA

RI

SC South DakotaTN

Texas

UT

Vermont

Virginia

Wisconsin

Wyoming

0

2

4

6

8

10

12

14

16

18

-6% -4% -2% 0% 2% 4% 6%

Washington

W Virginia

Idaho (24.8 )

14April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Top New Jersey Patenting Organizations2003-2007

Source: USPTO; utility patents granted. Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Note: Government, educational and other non-profit research institutions are highlighted.

Rank Organization 2003 2004 2005 2006 2007 Five-year Total

1 LUCENT TECHNOLOGIES INC. 421 330 256 306 237 1,550 2 AT&T CORP. 179 172 151 229 218 949 3 AGERE SYSTEMS INC. 82 85 45 54 37 303 4 BRISTOL-MYERS SQUIBB COMPANY 51 29 41 69 72 262 5 SCHERING CORP. 40 31 47 53 53 224 6 MERCK + CO., INC. 71 31 28 25 43 198 7 HONEYWELL INTERNATIONAL INC. 41 44 28 22 29 164 8 METROLOGIC INSTRUMENTS INC. 30 22 39 38 31 160 9 SARNOFF CORPORATION 61 38 25 22 14 160

10 EXXONMOBIL RESEARCH AND ENGINEERING COMPANY 35 52 22 25 23 157 11 ETHICON, INC. 26 20 25 34 29 134 12 SIEMENS CORPORATE RESEARCH, INC. 26 22 16 36 33 133 13 COLGATE-PALMOLIVE COMPANY 49 21 14 24 23 131 14 UNITED STATES OF AMERICA, ARMY 25 21 27 42 16 131 15 WYETH 24 28 21 29 16 118 16 PRINCETON UNIVERSITY 25 20 27 19 22 113 17 UNILEVER HOME & PERSONAL CARE USA, DIVISION OF CONOPCO 36 18 32 19 8 113 18 RUTGERS UNIVERSITY 22 19 16 30 19 106 19 BECTON, DICKINSON AND COMPANY 32 19 20 17 15 103 20 EXXONMOBIL CHEMICAL PATENTS INC. 18 17 19 23 23 100 21 TELCORDIA TECHNOLOGIES, INC. 20 17 21 30 8 96 22 AVAYA TECHNOLOGY CORP. 25 20 15 17 19 96 23 NATIONAL STARCH AND CHEMICAL INVESTMENT HOLDING CORP 24 23 16 18 10 91 24 MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD. 14 14 14 37 10 89 25 ENGELHARD CORPORATION 23 18 16 15 8 80

48 UNIVERSITY OF MEDICINE AND DENTISTRY OF NEW JERSEY 11 6 4 15 7 43 75 NEW JERSEY INSTITUTE OF TECHNOLOGY 4 6 6 6 22 82 UNITED STATES OF AMERICA, NAVY 4 2 8 2 5 21

115 TRUSTEES OF THE STEVENS INSTITUTE OF TECHNOLOGY 1 4 4 2 3 14

15April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Leading U.S. Patenting Universities and Research Institutes 2003-2007

Note: New Jersey organizations are highlighted.Source: USPTO; utility patents granted. Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School;

Richard Bryden, Project Director.

Rank Organization 2003 2004 2005 2006 2007 Five-year Total

1 UNIVERSITY OF CALIFORNIA, THE REGENTS OF 434 420 377 406 327 1,964 2 HARVARD AND AFFILIATED HOSPITALS AND INSTITUTES 174 133 119 141 132 699 3 MIT AND AFFILIATED INSTITUTES 113 116 121 118 119 587 4 CALIFORNIA INSTITUTE OF TECHNOLOGY 132 128 97 113 114 584 5 UNIVERSITY OF TEXAS 91 98 87 101 86 463 6 STANFORD UNIVERSITY 85 69 87 95 77 413 7 WISCONSIN ALUMNI RESEARCH FOUNDATION 82 64 74 100 89 409 8 JOHNS HOPKINS UNIVERSITY 70 94 71 89 62 386 9 UNIVERSITY OF MICHIGAN 62 66 71 69 47 315

10 BATTELLE MEMORIAL INSTITUTE 70 71 60 66 41 308 11 COLUMBIA UNIVERSITY 60 52 56 53 54 275 12 CORNELL RESEARCH FOUNDATION INC. 58 37 40 58 54 247 13 UNIVERSITY OF ILLINOIS 39 58 34 51 45 227 14 GEORGIA TECH RESEARCH CORP. 43 37 42 54 50 226 15 UNIVERSITY OF FLORIDA RESEARCH FOUNDATION 15 19 40 60 56 190 16 UNIVERSITY OF PENNSYLVANIA 28 32 43 47 39 189 17 UNIVERSITY OF MINNESOTA, THE REGENTS OF 37 43 34 36 31 181 18 NORTH CAROLINA STATE UNIVERSITY 43 37 37 32 31 180 19 UNIVERSITY OF WASHINGTON 36 31 31 36 39 173 20 PENN STATE RESEARCH FOUNDATION, INC. 51 37 29 29 27 173 21 DUKE UNIVERSITY 40 26 25 51 29 171 22 RESEARCH FOUNDATION OF STATE UNIVERSITY OF NEW YORK 34 37 24 42 29 166 23 MICHIGAN STATE UNIVERSITY 49 28 24 30 34 165 24 SOUTHWEST RESEARCH INSTITUTE 29 39 18 39 38 163 25 UNIVERSITY OF MARYLAND 31 27 21 39 29 147

30 PRINCETON UNIVERSITY 31 21 31 23 29 135 39 RUTGERS UNIVERSITY 24 20 18 31 20 113 80 UNIVERSITY OF MEDICINE AND DENTISTRY OF NEW JERSEY 12 8 4 18 9 51

16April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New JerseyCluster Performance

17April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Composition of Regional Economies, United States

Local Clusters• Serve almost

exclusively the local market

• Not exposed to cross-regional competition for employment

72.3% of U.S.employment

62.3% of income

3.2% of patents

27.7% of U.S. employment

36.8% of income

96.6% of patents

Traded Clusters• Serve markets in other

regions and countries • Free to choose location• Exposed to competition

from other regions

Source: Michael E. Porter, Economic Performance of Regions, Regional Studies (2003); Updated via Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School (2007)

Resource-based Clusters• Location determined by resource availability • <1% of income, employment, and patents in the U.S.

18April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

1%

2%

3%

4%

5%

6%

-1.5% -1.0% -0.5% 0.0% 0.5% 1.0%Change in New Jersey share of National Employment, 1998 to 2007

New

Jer

sey’

nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 40,000 =

Composition of the New Jersey EconomySpecialization by Traded Cluster, 1998 to 2007

New Jersey Overall Share of U.S. Employment: 3.04%

Overall change in the New Jersey Share of U.S. Employment: -0.08%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Gained Jobs

Lost Jobs

Biopharmaceuticals(13.4%, -3.4%)

Business Services

Distribution ServicesFinancial Services

Jewelry and Precious MetalsTransportation and Logistics

Publishing and Printing

Chemical Products Analytical Instruments

Medical Devices Power Generation

and Transmission

Apparel

Education and Knowledge Creation

Communications Equipment

Agricultural Products

Information TechnologyLighting and Electrical Equipment

Plastics

Building Fixtures, Equipment and Services

Processed Food

Leather and Related ProductsConstruction Materials Fishing and Fishing Products

Hospitality and TourismHeavy Construction Services

Entertainment

Production TechnologyMetal Manufacturing

Forest ProductsTextiles

Sporting, Recreational and Children's Goods

TobaccoFurniture

Motor Driven Products Heavy MachineryAutomotiveFootwear

Prefabricated Enclosures

Aerospace EnginesOil and Gas Products and Services

Aerospace Vehicles and Defense

Losing Share Gaining Share

19April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New Jersey Employment by Traded Cluster, 2007

Rank in US

Note: Ranks are among the 50 US states plus the District of Columbia. Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Employment, 2007

902853858039429751,2892,0532,1632,5172,6793,2073,7584,0114,0345,4255,7655,9846,3096,7477,1017,4239,567

14,06114,17814,23817,12917,21519,01019,695

23,20829,43829,998

33,85536,958

45,21975,564

81,859

108,694223,354

105,573

0 50,000 100,000 150,000 200,000 250,000

Footw ear 24Tobacco 13

Aerospace Engines 30Fishing and Fishing Products 15

Aerospace Vehicles and Defense 29Sporting, Recreational and Children's Goods 24

Prefabricated Enclosures 33Motor Driven Products 28

Heavy Machinery 34Oil and Gas Products and Services 24

Leather and Related Products 15Furniture 24Textiles 14

Jew elry and Precious Metals 5Construction Materials 16

Forest Products 26Lighting and Electrical Equipment 15

Apparel 7Communications Equipment 11

Pow er Generation and Transmission 10Automotive 27

Agricultural Products 12Production Technology 24

Medical Devices 9Chemical Products 10

Building Fixtures, Equipment and Services 16Metal Manufacturing 20

Plastics 14Entertainment 17

Analytical Instruments 7Information Technology 16

Heavy Construction Services 21Processed Food 17

Publishing and Printing 8Biopharmaceuticals 2

Hospitality and Tourism 16Transportation and Logistics 8

Education and Know ledge Creation 12Financial Services 8

Distribution Services 5Business Services 7

New Jersey overall employment rank = 9, population rank = 11

20April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New Jersey Job Creation by Traded Cluster1998 to 2007

Job

Cre

atio

n, 1

998

to 2

007

-25,000

-15,000

-5,000

5,000

15,000

25,000

35,000

45,000

55,000

65,000B

usin

ess

Ser

vice

s

Edu

catio

n an

d K

now

ledg

e C

reat

ion

Tran

spor

tatio

n an

d Lo

gist

ics

Info

rmat

ion

Tech

nolo

gy

Fina

ncia

l Ser

vice

s

Hos

pita

lity

and

Tour

ism

Agr

icul

tura

l Pro

duct

s

Hea

vy C

onst

ruct

ion

Ser

vice

s

Pow

er G

ener

atio

n an

d Tr

ansm

issi

on

Dis

tribu

tion

Ser

vice

s

Med

ical

Dev

ices

Pre

fabr

icat

ed E

nclo

sure

s

Toba

cco

Jew

elry

and

Pre

ciou

s M

etal

s

Hea

vy M

achi

nery

Fish

ing

and

Fish

ing

Pro

duct

s

Aer

ospa

ce E

ngin

es

Oil

and

Gas

Pro

duct

s an

d S

ervi

ces

Foot

wea

r

Aer

ospa

ce V

ehic

les

and

Def

ense

Ent

erta

inm

ent

Leat

her a

nd R

elat

ed P

rodu

cts

Furn

iture

Con

stru

ctio

n M

ater

ials

Spo

rting

, Rec

reat

iona

l and

Chi

ldre

n's

Goo

ds

Mot

or D

riven

Pro

duct

s

Bui

ldin

g Fi

xtur

es, E

quip

men

t and

Ser

vice

s

Pro

duct

ion

Tech

nolo

gy

Fore

st P

rodu

cts

Ana

lytic

al In

stru

men

ts

Com

mun

icat

ions

Equ

ipm

ent

Ligh

ting

and

Ele

ctric

al E

quip

men

t

Text

iles

Pro

cess

ed F

ood

Che

mic

al P

rodu

cts

Bio

phar

mac

eutic

als

Aut

omot

ive

Pub

lishi

ng a

nd P

rintin

g

Met

al M

anuf

actu

ring

Pla

stic

s

App

arel

Net traded job creation, 1998 to 2007:

+ 9,068

Indicates expected job creation given national cluster growth.*

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.* Percent change in national benchmark times starting regional employment. Overall traded job creation in New Jersey, if it matched national benchmarks, would be +84,701

21April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$0 $25,000 $50,000 $75,000 $100,000 $125,000

FootwearAerospace Engines

ApparelHospitality and Tourism

Fishing and Fishing ProductsFurniture

Sporting, Recreational and Children's GoodsLeather and Related Products

TextilesPrefabricated Enclosures

Building Fixtures, Equipment and ServicesPlastics

Motor Driven ProductsConstruction Materials

Metal ManufacturingAutomotive

Transportation and LogisticsProcessed FoodForest Products

Lighting and Electrical EquipmentJewelry and Precious Metals

Production TechnologyTobacco

EntertainmentHeavy Machinery

Heavy Construction ServicesEducation and Knowledge Creation

Analytical InstrumentsAgricultural Products

Chemical ProductsPublishing and Printing

Aerospace Vehicles and DefenseBusiness Services

Communications EquipmentOil and Gas Products and Services

Distribution ServicesMedical Devices

BiopharmaceuticalsInformation Technology

Power Generation and TransmissionFinancial Services

New Jersey Wages by Traded Clustervs. National Benchmarks

Wages, 2007

New Jersey average traded wage: $69,070

l Indicates average national wage in the traded cluster.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

U.S. average traded wage: $56,248

22April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

47,620

49,605

50,914

62,040

69,987

94,901

99,968

108,062

110,314

113,027

127,707

156,278

260,257

285,492

474,902

521,843

0 100,000 200,000 300,000 400,000 500,000 600,000

Local Industrial Products and Services 9

Local Education and Training 9

Local Utilities 8

Local Entertainment and Media 9

Local Household Goods and Services 9

Local Community and Civic Organizations 15

Local Personal Services (Non-Medical) 8

Local Motor Vehicle Products and Services 12

Local Logistical Services 7

Local Financial Services 12

Local Retail Clothing and Accessories 12

Local Real Estate, Construction, and Development 13

Local Hospitality Establishments 12

Local Real Estate, Construction, and Develo 13

Local Health Services 10

Local Commercial Services 7

New Jersey Employment by Local Cluster, 2007

Employment, 2007

Rank in US

Note: Ranks are among the 50 US states plus the District of Columbia. Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

New Jersey overall employment rank = 9, population rank = 11

23April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New Jersey Job Creation by Local Cluster1998 to 2007

Job

Cre

atio

n, 1

998

to 2

007

-40,000

-20,000

0

20,000

40,000

60,000

80,000

100,000Lo

cal H

ealth

Ser

vice

s

Loca

l Com

mer

cial

Ser

vice

s

Loca

l Rea

l Est

ate,

Con

stru

ctio

n, a

ndD

evel

o

Loca

l Hos

pita

lity

Est

ablis

hmen

ts

Loca

l Per

sona

l Ser

vice

s(N

on-M

edic

al)

Loca

l Ret

ail C

loth

ing

and

Acc

esso

ries

Loca

l Com

mun

ity a

ndC

ivic

Org

aniz

atio

ns

Loca

l Fin

anci

al S

ervi

ces

Loca

l Log

istic

al S

ervi

ces

Loca

l Edu

catio

n an

dTr

aini

ng

Loca

l Mot

or V

ehic

leP

rodu

cts

and

Ser

vice

s

Loca

l Ent

erta

inm

ent a

ndM

edia

Loca

l Hou

seho

ld G

oods

and

Ser

vice

s

Loca

l Foo

d an

dB

ever

age

Pro

cess

ing

and

Dis

t

Loca

l Ind

ustri

al P

rodu

cts

and

Ser

vice

s

Loca

l Util

ities

Net local job creation, 1998 to 2007:

+ 344,208Indicates expected job creation given national cluster growth.*

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.* Percent change in national benchmark times starting regional employment. Overall local job creation in New Jersey, if it matched national benchmarks, would be +360,867

24April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000

Local Hospitality Establishments

Local Retail Clothing and Accessories

Local Personal Services (Non-Medical)

Local Community and Civic Organizations

Local Education and Training

Local Food and Beverage Processing and Dist

Local Entertainment and Media

Local Logistical Services

Local Motor Vehicle Products and Services

Local Household Goods and Services

Local Health Services

Local Real Estate, Construction, and Develo

Local Industrial Products and Services

Local Commercial Services

Local Financial Services

Local Utilities

New Jersey Wages by Local Clustervs. National Benchmarks

Wages, 2007

New Jersey average local wage: $41,973

l Indicates average national wage in the local cluster.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

U.S. average local wage: $36,469

25April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

-5.0% -4.5% -4.0% -3.5% -3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0%Change in Subcluster’s share of National Employment, 1998 – 2007

Subc

lust

er’s

Nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 10,000 =

New Jersey Biopharmaceuticals Cluster, 1998-2007Employment by Subcluster

Health and Beauty Products

New Jersey’s share of overall Biopharmaceuticals Cluster

employment: 13.37%

Change in New Jersey’s share of Biopharmaceuticals Cluster employment: -3.40%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Biopharmaceutical Products

Containers

Note: Cluster and all Subclusters are

Losing Share in U.S.

26April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

1%

2%

3%

4%

5%

6%

7%

8%

-3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5%Change in Subcluster’s share of National Employment, 1998 – 2007

Subc

lust

er’s

Nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 20,000 =

New Jersey Distribution Services Cluster, 1998-2007Employment by Subcluster

New Jersey’s share of overallDistribution Services Cluster

employment: 5.51%

Change in New Jersey’s share of Distribution Services Cluster

employment: -0.90%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Merchandise Wholesaling

Apparel and Accessories Wholesaling

Catalog and Mail-order

Food Products Wholesaling

Transportation Vehicle and Equipment Distribution

Farm Material and Supplies Wholesaling

Losing Share

Gaining Share

27April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

1%

2%

3%

4%

5%

6%

7%

-8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0%Change in Subcluster’s share of National Employment, 1998 – 2007

Subc

lust

er’s

Nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 20,000 =

New Jersey Financial Services Cluster, 1998-2007Employment by Subcluster

New Jersey’s share of overall Financial Services Cluster employment: 4.40%

Change in New Jersey’s share of Financial Services Cluster employment: -0.23%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Securities Brokers, Dealers and Exchanges

Depository Institutions

Insurance Products

Real Estate Investment Trusts

Passenger Car Leasing

Losing Share

Gaining Share

28April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

2%

4%

6%

8%

10%

12%

-18% -16% -14% -12% -10% -8% -6% -4% -2% 0% 2%Change in Subcluster’s share of National Employment, 1998 – 2007

Subc

lust

er’s

Nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 15,000 =

New Jersey Transportation and Logistics Cluster, 1998-2007Employment by Subcluster

New Jersey’s share of overall Transportation and Logistics Cluster

employment: 4.03%

Change in New Jersey’s share of Transportation and Logistics Cluster

employment: -0.79%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Transportation Arrangement and Warehousing

Air Transportation

Marine Transportation

Airports

Bus Transportation

Transportation Support and Operations

Losing Share

Gaining Share

29April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Comparative Performanceof New Jersey Regions

30April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

New Jersey Counties and Regions

Northern New Jersey includes the counties in the New York-Newark-Bridgeport, NY-NJ-CT-PA Economic Area.

Southern New Jersey includes counties in the Philadelphia-Camden-Vineland, PA-NJ-DE-MD Economic Area

Source: Bureau of Economic Analysis, U.S. Dept. of Census

• New Jersey is part of two different regional economies.

31April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

$65,000

$70,000

-1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%Employment Growth, 1998-2007

Average Wage, 2007

Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR)Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School

US average employment growth: 1.22%

US average wage: $41,680

New Jersey average wage: $50,295

New Jersey average employment growth: 0.93%

Comparative Performance of N.J. CountiesAverage Wage vs. Employment Growth

Somerset County

Morris County

Hudson County Hunterdon

County

Union County

Mercer County

Middlesex County

Bergen County

Essex County

Salem County Monmouth CountyBurlington County

Passaic County Camden

County Warren CountyGloucester County

Cape May County Sussex County

Ocean County

Cumberland CountyAtlantic County

Employment of 100,000 =

Northern N.J.

Southern N.J.

32April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

$65,000

$70,000

2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5%Wage Growth, 1998-2007

Average Wage, 2007

Employment of 100,000 =Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR)Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School

US average wage growth: 3.49%

US average wage: $41,680

New Jersey average wage: $50,295

New Jersey average wage growth: 3.36%

Comparative Performance of N.J. CountiesWages vs. Wage Growth

Somerset County

Northern N.J.

Southern N.J.

Morris County

Hudson CountyHunterdon County

Union County

Mercer County

Middlesex CountyBergen County

Essex County

Monmouth County

Passaic County

Warren County

Sussex County

Ocean County

Salem CountyBurlington

County

Camden County

Gloucester County

Cape May County

Cumberland County

Atlantic County

33April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

-1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%Employment Growth, 1998-2007

Wage Growth,

1998-2007

Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR)Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School

US average employment growth: 1.22%

New Jersey average

employment growth: 0.93%

Comparative Performance of N.J. CountiesWage Growth vs. Employment Growth

US average wage growth: 3.49%New Jersey average wage growth: 3.36%

Employment of 100,000 =

Hudson County

Mercer County

Somerset County

Essex County

Hunterdon CountyBurlington

County

Cape May County

Morris County

Bergen County

Union County Monmouth

County

Camden County

Middlesex County Sussex County

Ocean County

Salem CountyPassaic

County

Gloucester County

Atlantic County

Cumberland County Warren County

Northern N.J.

Southern N.J.

34April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Northern New JerseyCluster Performance

35April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0%

1%

2%

3%

4%

5%

6%

-1.5% -1.0% -0.5% 0.0% 0.5% 1.0%Change in Northern New Jersey share of National Employment, 1998 to 2007

Nor

ther

n N

ew J

erse

y’ n

atio

nal e

mpl

oym

ent s

hare

, 200

7

Employees 35,000 =

Composition of the Northern New Jersey EconomySpecialization by Traded Cluster, 1998 to 2007

Northern New Jersey Overall Share of U.S. Employment: 2.43%

Overall change in the Northern New Jersey Share of U.S. Employment: -0.12%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Gained Jobs

Lost Jobs

Biopharmaceuticals(13.8%, -3.0%)

Distribution ServicesJewelry and Precious Metals

Financial Services

Transportation and Logistics

Publishing and PrintingMedical Devices

Business Services

Chemical Products Power Generation and Transmission

Lighting and Electrical Equipment

Education and Knowledge Creation

Hospitality and Tourism

Analytical Instruments

Information TechnologyApparelPlastics

Leather and Related ProductsAgricultural ProductsCommunications Equipment

Building Fixtures, Equipment and ServicesProcessed FoodForest Products

Metal Manufacturing

TobaccoEntertainment TextilesHeavy Construction Services

Production TechnologyConstruction MaterialsSporting, Recreational and Children's Goods(1.2%, -1.8%)

FurnitureFishing and Fishing Products

Motor Driven ProductsHeavy MachineryAerospace EnginesAutomotivePrefabricated Enclosures

Oil and Gas Products and Services

Aerospace Vehicles and Defense

Losing Share Gaining Share

36April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Composition of the Northern New Jersey EconomyEmployment by Traded Cluster, 2007

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Employment, 2007

403654054278418789431,9572,0982,4192,4352,6193,1193,8524,2854,5454,8274,9225,5005,6695,7905,948

8,03511,65011,89313,27414,08614,88116,68116,712

23,06423,30123,714

33,24937,41638,194

69,85277,070

93,581

184,413101,934

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000

Footw earTobacco

Aerospace EnginesFishing and Fishing Products

Aerospace Vehicles and DefensePrefabricated Enclosures

Sporting, Recreational and Children's GoodsOil and Gas Products and Services

Heavy MachineryLeather and Related Products

Construction MaterialsMotor Driven Products

FurnitureTextiles

Jew elry and Precious MetalsCommunications Equipment

AutomotiveApparel

Pow er Generation and TransmissionAgricultural Products

Forest ProductsLighting and Electrical Equipment

Production TechnologyBuilding Fixtures, Equipment and Services

Chemical ProductsMedical Devices

Analytical InstrumentsPlastics

Metal ManufacturingEntertainment

Processed FoodInformation Technology

Heavy Construction ServicesPublishing and Printing

Hospitality and TourismBiopharmaceuticals

Transportation and LogisticsEducation and Know ledge Creation

Distribution ServicesFinancial ServicesBusiness Services

37April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Northern New Jersey Job Creation by Traded Cluster1998 to 2007

Job

Cre

atio

n, 1

998

to 2

007

-25,000

-15,000

-5,000

5,000

15,000

25,000

35,000

45,000

55,000

65,000B

usin

ess

Ser

vice

s

Edu

catio

n an

d K

now

ledg

e C

reat

ion

Info

rmat

ion

Tech

nolo

gy

Tran

spor

tatio

n an

d Lo

gist

ics

Fina

ncia

l Ser

vice

s

Hos

pita

lity

and

Tour

ism

Agr

icul

tura

l Pro

duct

s

Pow

er G

ener

atio

n an

d Tr

ansm

issi

on

Hea

vy C

onst

ruct

ion

Ser

vice

s

Med

ical

Dev

ices

Oil

and

Gas

Pro

duct

s an

d S

ervi

ces

Toba

cco

Jew

elry

and

Pre

ciou

s M

etal

s

Aer

ospa

ce E

ngin

es

Pre

fabr

icat

ed E

nclo

sure

s

Fish

ing

and

Fish

ing

Pro

duct

s

Hea

vy M

achi

nery

Foot

wea

r

Bui

ldin

g Fi

xtur

es, E

quip

men

t and

Ser

vice

s

Con

stru

ctio

n M

ater

ials

Aer

ospa

ce V

ehic

les

and

Def

ense

Leat

her a

nd R

elat

ed P

rodu

cts

Ent

erta

inm

ent

Furn

iture

Mot

or D

riven

Pro

duct

s

Fore

st P

rodu

cts

Spo

rting

, Rec

reat

iona

l and

Chi

ldre

n's

Goo

ds

Pro

duct

ion

Tech

nolo

gy

Com

mun

icat

ions

Equ

ipm

ent

Ligh

ting

and

Ele

ctric

al E

quip

men

t

Pub

lishi

ng a

nd P

rintin

g

Ana

lytic

al In

stru

men

ts

Bio

phar

mac

eutic

als

Che

mic

al P

rodu

cts

Text

iles

Pro

cess

ed F

ood

Dis

tribu

tion

Ser

vice

s

Met

al M

anuf

actu

ring

Aut

omot

ive

Pla

stic

s

App

arel

Net traded job creation, 1998 to 2007:

-17,631

Indicates expected job creation given national cluster growth.*

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.* Percent change in national benchmark times starting regional employment. Overall traded job creation in No. New Jersey, if it matched national benchmarks, would be +79,875

38April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$0 $25,000 $50,000 $75,000 $100,000 $125,000

FootwearAerospace Engines

TobaccoFishing and Fishing Products

ApparelHospitality and Tourism

Motor Driven ProductsEntertainment

Agricultural ProductsFurniture

Leather and Related ProductsConstruction Materials

Prefabricated EnclosuresTextiles

Building Fixtures, Equipment and ServicesPlastics

Metal ManufacturingProcessed Food

Sporting, Recreational and Children's GoodsTransportation and Logistics

Production TechnologyHeavy MachineryForest Products

AutomotiveLighting and Electrical Equipment

Jewelry and Precious MetalsAnalytical Instruments

Publishing and PrintingOil and Gas Products and Services

Power Generation and TransmissionHeavy Construction Services

Education and Knowledge CreationAerospace Vehicles and Defense

Chemical ProductsBusiness Services

BiopharmaceuticalsDistribution Services

Information TechnologyCommunications Equipment

Medical DevicesFinancial Services

Northern New Jersey Wages by Traded Clustervs. National Benchmarks

Wages, 2007

Northern New Jersey average traded wage: $70,348

l Indicates average national wage in the traded cluster.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

U.S. average traded wage: $56,248

39April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Southern New JerseyCluster Performance

40April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

-0.4% -0.3% -0.2% -0.1% 0.0% 0.1% 0.2% 0.3% 0.4% 0.5%Change in Southern New Jersey share of National Employment, 1998 to 2007

Sout

hern

New

Jer

sey’

nat

iona

l em

ploy

men

t sha

re, 2

007

Employees 40,000 =

Composition of the Southern New Jersey EconomySpecialization by Traded Cluster, 1998 to 2007

Southern New Jersey Overall Share of U.S. Employment: 0.57%

Overall change in the Southern New Jersey Share of U.S.

Employment: -0.006%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Gained Jobs

Lost Jobs

Analytical Instruments(1.65%, +0.91%)

Fishing and Fishing ProductsCommunications Equipment

Power Generation and Transmission

Construction Materials

Chemical Products

Distribution ServicesProcessed Food

Agricultural Products

Building Fixtures, Equipment and ServicesBiopharmaceuticals

Apparel

Leather and Related Products Footwear

Medical DevicesTransportation and

Logistics

Production Technology

Publishing and Printing Heavy Construction Services

Business ServicesHospitality and Tourism

PlasticsLighting and Electrical Equipment

EntertainmentSporting, Recreational and Children's Goods

Financial Services

AutomotiveOil and Gas Products and Services Metal Manufacturing

Information Technology

Jewelry and Precious MetalsForest Products Furniture

Education and Knowledge Creation

Heavy MachineryPrefabricated Enclosures

Textiles

Motor Driven ProductsAerospace Vehicles and Defense

Losing Share Gaining Share

41April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Composition of the Southern New Jersey EconomyEmployment by Traded Cluster, 2007

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

Employment, 2007

601302182302753153704654925355416818501,155

1,8301,8551,8801,9502,1002,3412,380

2,7592,8562,9562,9603,015

3,4483,9284,1414,2144,430

7,4688,367

8,8568,9589,118

9,86614,786

24,792

0 5,000 10,000 15,000 20,000 25,000 30,000

Footw earAerospace Vehicles and Defense

Jew elry and Precious MetalsMotor Driven Products

Sporting, Recreational and Children's GoodsPrefabricated Enclosures

TextilesFurniture

Heavy MachineryFishing and Fishing Products

Leather and Related ProductsForest Products

Lighting and Electrical EquipmentApparel

BiopharmaceuticalsConstruction Materials

Oil and Gas Products and ServicesAgricultural Products

Medical DevicesInformation Technology

Pow er Generation and TransmissionProduction Technology

Chemical ProductsMetal Manufacturing

Communications EquipmentPlastics

AutomotiveEntertainment

Building Fixtures, Equipment and ServicesPublishing and Printing

Education and Know ledge CreationHeavy Construction Services

Financial ServicesAnalytical Instruments

Processed FoodTransportation and Logistics

Hospitality and TourismDistribution Services

Business Services

42April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

Southern New Jersey Job Creation by Traded Cluster1998 to 2007

Job

Cre

atio

n, 1

998

to 2

007

-4,000

-2,000

0

2,000

4,000

6,000

8,000

10,000D

istri

butio

n S

ervi

ces

Ana

lytic

al In

stru

men

ts

Tran

spor

tatio

n an

d Lo

gist

ics

Bus

ines

s S

ervi

ces

Edu

catio

n an

d K

now

ledg

e C

reat

ion

Hea

vy C

onst

ruct

ion

Ser

vice

s

Ent

erta

inm

ent

Pow

er G

ener

atio

n an

d Tr

ansm

issi

on

Pro

cess

ed F

ood

Leat

her a

nd R

elat

ed P

rodu

cts

Furn

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Net traded job creation, 1998 to 2007:

+3,939

Indicates expected job creation given national cluster growth.*

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.* Percent change in national benchmark times starting regional employment. Overall traded job creation in So. New Jersey, if it matched national benchmarks, would be +5,507.

43April 2010 – NJ Governor Christie Copyright © 2010 Professor Michael E. Porter

$0 $25,000 $50,000 $75,000 $100,000 $125,000

ApparelFootwearFurnitureTextiles

Prefabricated EnclosuresSporting, Recreational and Children's

Motor Driven ProductsOil and Gas Products and Services

BiopharmaceuticalsAerospace Vehicles and Defense

Power Generation and TransmissionEntertainment

Medical DevicesAgricultural Products

Hospitality and TourismLeather and Related Products

Processed FoodTransportation and Logistics

Forest ProductsPlastics

Construction MaterialsJewelry and Precious Metals

Metal ManufacturingAutomotive

Building Fixtures, Equipment and ServicesHeavy Machinery

Education and Knowledge CreationAnalytical Instruments

Publishing and PrintingLighting and Electrical Equipment

Distribution ServicesHeavy Construction Services

Information TechnologyBusiness Services

Fishing and Fishing ProductsFinancial Services

Production TechnologyChemical Products

Communications Equipment

Southern New Jersey Wages by Traded Clustervs. National Benchmarks

Wages, 2007

Southern New Jersey average traded wage: $49,740

l Indicates average national wage in the traded cluster.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

U.S. average traded wage: $56,248

*

* Wage values in some clusters are based on a small subset of data with reported values. County-industry data are suppressed in reported statistics to protect confidentiality.